Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
The Alzheimer's Society commented that "this study adds to previous research that suggests green tea might help to reduce the risk of Alzheimer's disease. However, the researchers used a far higher dose of the active green tea chemical than would ever be found in the human body. More research is needed to see whether green tea is protective at a much lower dose, and to understand the mechanism involved."
The rooibos plant is endemic to a small part of the western coast of the Western Cape province of South Africa. It grows in a symbiotic relationship with local micro-organisms. Scientists speculate that climate change may threaten the future survival of the plant and the R600-million (approximately €43-million in March 2017) rooibos industry. Some claim that increasing temperatures and decreasing rainfall may result in the extinction of the plant within the next century.[15]
Green tea has slightly more antioxidants compared to black tea, although both are still great sources. The ORAC value (antioxidant content) of brewed black tea is 1,128 while green tea is slightly higher at 1,253. Black tea and green tea both contain antioxidants, including polyphenols. Some research shows that green tea contains more than four times the catechins that black tea does. Both types can contribute antioxidants to your diet and have been shown to have antiviral, anti-inflammatory, detoxifying and immune-stimulating effects.
Green tea has many health benefits. “It contains many nutrients, including antioxidants and anti-cancer and brain-healthy compounds,” Smith reminds us. One thing is for sure: regardless of whether or not you’ll shed pounds with green tea, drink it anyway. “All teas contain many healthful nutrients; it’s one of the healthier choices for a beverage!” Smith says.
Caffeine: Everyone knows that caffeine is an external stimulant and raises blood pressure, and is actually toxic in nature (it may be fatal for some animals). Caffeine is also addictive and can have adverse effects on the liver and internal organs over the course of many years. That being said, it is the component of tea which makes it energizing and refreshing, which is why people are willing to risk it.
In a decade-long study of Japanese adults, death from all causes together, and also death from specifically heart disease and stroke, were all reduced in both women and men who drank the most green tea (5 or more cups per day) versus those who drank less than one cup per day. Another study found that those who drank the most green tea were 76% less likely to die during the 6 year study period.

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• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea.


Every checkout line magazine seems to have their own version of “the” detox diet. Our tea isn’t a fad, it’s based in Traditional Chinese Medicine. We’ve formulated this blend to work in harmony with your body’s natural detoxification process, instead of shocking it with overly active plants or an intense cleanse. Schisandra berry is one of the main ingredients and is unique in that it has all five tastes. In combination with chicory root, dandelion root and lycium fruit (a.k.a. goji), this blend helps to stimulate your liver’s natural process of detoxification,* giving your liver the love it deserves.

Tea culture of Korea was actively suppressed by the Japanese during the Japanese forced occupation period (1910‒1945), and the subsequent Korean War (1950‒1953) made it even harder for the Korean tea tradition to survive.[70] The restoration of the Korean way of tea began in the 1970s, around Dasolsa.[70] Commercial production of green tea in South Korea only began in the 1970s,.[71] By 2012 the industry was producing 20% as much tea as Taiwan and 3.5% as much as Japan.[72][73] Green tea is not as popular as coffee or other types of Korean teas in modern South Korea. The annual consumption per capita of green tea in South Korea in 2016 was 0.16 kg (0.35 lb), compared to 3.9 kg (8.6 lb) coffee.[74] Recently however, as the coffee market reached saturation point, South Korean tea production doubled during 2010‒2014,[75] as did tea imports during 2009-2015,[76] despite very high tariff rate (513.6% for green tea, compared to 40% for black tea, 8% for processed/roasted coffee, and 2% for raw coffee beans).
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