It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
Koicha, or thick tea, requires significantly more matcha (usually about doubling the powder and halving the water): approximately 3.75 grams (amounting to 3 heaping chashaku scoops, or about one teaspoon) of matcha and approximately 40 ml (1.3 oz) of hot water per serving, or as many as six teaspoons to 3/4 cup of water. Because the resulting mixture is significantly thicker (with a similar consistency to liquid honey), blending it requires a slower, stirring motion that does not produce foam. Koicha is normally made with more expensive matcha from older tea trees (exceeding thirty years) and, thus, produces a milder and sweeter tea than usucha; it is served almost exclusively as part of Japanese tea ceremonies.
Every checkout line magazine seems to have their own version of “the” detox diet. Our tea isn’t a fad, it’s based in Traditional Chinese Medicine. We’ve formulated this blend to work in harmony with your body’s natural detoxification process, instead of shocking it with overly active plants or an intense cleanse. Schisandra berry is one of the main ingredients and is unique in that it has all five tastes. In combination with chicory root, dandelion root and lycium fruit (a.k.a. goji), this blend helps to stimulate your liver’s natural process of detoxification,* giving your liver the love it deserves.
One of the key components in Matcha is the amino acid L-theanine, which is found almost exclusively in shade-grown green teas like Matcha. When L-theanine is combined with the natural caffeine in tea, it metabolizes more slowly, releasing the caffeine over a longer period of time and providing a stable three to six hour long energy boost (versus coffee caffeine at an hour to an hour and a half).
Rooibos is being heavily hyped by producers and distributors as a new health beverage. Unlike true “tea,” it is caffeine-free and low in tannins. It contains minimal amounts of calcium, potassium, iron, zinc, magnesium and much less fluoride than found in real teas. Studies have shown that Rooibos does contain antioxidants and therefore might have some of the health benefits of green tea, but very little research has confirmed this. I found only 17 scientific studies of Rooibos compared to more than 1,000 on green tea. So far, none suggest that Rooibos is the health equivalent of green tea.
Dulloo, Abdul G., Claudette Duret, Dorothée Rohrer, Lucien Girardier, Nouri Mensi, Marc Fathi, Philippe Chantre, and Jacques Vandermander. “Efficacy of a green tea extract rich in catechin polyphenols and caffeine in increasing 24-h energy expenditure and fat oxidation in humans.” The American journal of clinical nutrition 70, no. 6 (1999): 1040-1045.
In 2009, King’s College researchers found that epicatechin may protect brain cells through mechanisms unrelated to its antioxidant ability, as epicatechin is one of the few flavonoids that can cross the blood-brain barrier. The King’s College researchers reported that somehow epicatechin protects brain cells from the negative effects of beta-amyloid plaques, although the exact mechanism of how this works is still not entirely know. (9)
Good for mind, body, and spirit, our traditional detox teas are a healthy way to cleanse your system. Experience the benefits of these herbal teas – each one is a recipe for a happy body. A must-try for anyone in search of cleansing, our get clean® - No. 7 Herb Tea for Detoxing has earned rave reviews from Citizens – its all-natural ingredients stimulate the liver and help eliminate toxins.
Forsythia fruit is the dried seed pod of Forsythia suspensa, a lovely bright yellow flowering bush that is among the first spring blooms in many northern climates. Native to China, forsythia fruit is used in Traditional Chinese Medicine (TCM) for detoxifying. Because of its detoxifying qualities, forsythia fruit often finds its way into TCM formulas to support the kidneys and skin.
The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
Tea culture of Korea was actively suppressed by the Japanese during the Japanese forced occupation period (1910‒1945), and the subsequent Korean War (1950‒1953) made it even harder for the Korean tea tradition to survive.[70] The restoration of the Korean way of tea began in the 1970s, around Dasolsa.[70] Commercial production of green tea in South Korea only began in the 1970s,.[71] By 2012 the industry was producing 20% as much tea as Taiwan and 3.5% as much as Japan.[72][73] Green tea is not as popular as coffee or other types of Korean teas in modern South Korea. The annual consumption per capita of green tea in South Korea in 2016 was 0.16 kg (0.35 lb), compared to 3.9 kg (8.6 lb) coffee.[74] Recently however, as the coffee market reached saturation point, South Korean tea production doubled during 2010‒2014,[75] as did tea imports during 2009-2015,[76] despite very high tariff rate (513.6% for green tea, compared to 40% for black tea, 8% for processed/roasted coffee, and 2% for raw coffee beans). 
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