In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Green tea is a longtime treasure of China and Japan that is gaining popularity in America. It’s easy to understand why: the best green tea leaves are heated or steamed right after harvest, preserving their all-natural flavor and resulting in a nourishing beverage containing antioxidants. With about half the caffeine of black tea, you get the health benefits of green tea in every gentle cup. You can buy green teas in either loose-leaf or green tea bags.
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One of the primary reasons for the popularity and consumption of all kinds of tea by human civilizations is its stimulating effect. This effect, again, is due to the caffeine and tannins present in the tea leaves. Caffeine and tannins, despite their potentially adverse effects on health, in the long run, act as very powerful stimulants. That is why a cup of tea makes you feel fresh and highly energized. Tea is an easy and ideal solution to counter fatigue, laziness, sleepiness, and lack of energy, and to improve blood circulation. This is why it is so popular with a wide variety of people in various industries, including professionals, housewives, students, and anyone else who has ever felt a bit drowsy during the day!
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Matcha typically has more caffeine content than green tea, similar caffeine to black tea, and less caffeine than brewed coffee. Because matcha is produced from shade-grown tea bushes, the tea leaves tend to retain more of their caffeine content. In addition, since you’re consuming the ground tea leaf when sipping matcha, you’re ingesting more caffeine content than you would from the extraction of steeped green or black tea leaves. Like all drinks cultivated from caffeinated plants, however, a specific level of caffeine per cup of matcha tea will depend on the how the matcha was processed and prepared. Be sure and read the packaging carefully or ask your tea supplier directly for the caffeine information specific to the matcha you are buying.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
About two to four grams of matcha is placed into the bowl, traditionally using a bamboo scoop called a chashaku, and then about 60-80 ml of hot (70–85 °C or 158–185 °F, not boiling,[11]) water is added. The mixture is then whisked to a uniform consistency, using a bamboo whisk known as a chasen. There must be no lumps left in the liquid, and no ground tea should remain on the sides of the bowl. Because matcha may be bitter, it is traditionally served with a small wagashi sweet[12] (intended to be consumed before drinking), but without added milk or sugar. It usually is considered that 40 g of matcha will provide for 20 bowls of usucha or 10 bowls of koicha:[13]
Cardiovascular diseases, which lump heart disease, stroke, and other diseases of the heart and blood vessels caused by atherosclerosis and hypertension (high blood pressure) into one category, are the most prevalent causes of death in the world. Studies show that green tea can improve some of the main risk factors for these diseases, which includes helping regulate total cholesterol, LDL cholesterol, and triglycerides. One method by which green tea might help: it significantly increases the antioxidant levels of your blood, protecting LDL cholesterol particles from oxidation—one of the causes of heart disease.
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
It is used in castella, manjū, and monaka; as a topping for shaved ice (kakigōri); mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as matcha-jio. It is also used as flavouring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. Matcha frozen yogurt is sold in shops and can be made at home using Greek yogurt. The Japanese snack Pocky has a matcha-flavoured version. Matcha may also be mixed into other forms of tea. For example, it is added to genmaicha to form what is called matcha-iri genmaicha (literally, roasted brown rice and green tea with added matcha).

Already nearly calorie free, matcha is a great addition to a weight loss program by tackling the problem from both sides. It boosts metabolism and burns fat. One recent study even suggested that matcha may help burn calories by four times. At the same time, matcha does not put any stress on the body. It doesn’t raise blood pressure or heart rate, making it a safe alternative to questionable quick fixes or pharmaceuticals ridden with side effects.


improves insulin sensitivity and may help protect against diabetes, as well as against rapid rises and subsequent crashes in blood sugar levels that lead to fatigue, irritability, and food cravings. A study in Annals of Internal Medicine found consumption of green tea (as well as black tea and coffee), was associated with a reduced risk of type 2 diabetes.
Rooibos, also known as African red bush, grows near Cape Town, in the Cederberg region. To produce red tea, manufacturers harvest and chop the needle-shaped green leaves of the rooibos plants, which are then dampened and fermented for 12 hours. Once fermented, the leaves oxidize, turning red before they are dried and sold as loose or bagged tea. When steeped in hot water, the resulting liquid has a reddish-amber hue and an earthy taste that isn't bitter because it's low in tannins. You can drink it alone or with milk, sugar, honey or lemon. This somewhat astringent tea is rich in antioxidants, including quercetin, aspalathin and nothofagin, all of which have anti-inflammatory and calming properties, according to the "Journal of Agricultural and Food Chemistry," published in July 2009.
Dulloo, Abdul G., Claudette Duret, Dorothée Rohrer, Lucien Girardier, Nouri Mensi, Marc Fathi, Philippe Chantre, and Jacques Vandermander. “Efficacy of a green tea extract rich in catechin polyphenols and caffeine in increasing 24-h energy expenditure and fat oxidation in humans.” The American journal of clinical nutrition 70, no. 6 (1999): 1040-1045.
If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
University of Hong Kong researchers published a study in the August, 2009 Journal of Agricultural and Food Chemistry concerning green tea and bone health. When the bone cells of rats were exposed to green tea catechins, EGC in particular stimulated an enzyme that promotes bone growth by 79 percent. The catechins also increased bone mineralization and weakened the activity of cells that reabsorb bone rather than form it. (10)
Like black and green tea, rooibos is rich in polyphenols, such as rutin and quercetin. Cell and animal studies, mostly from South Africa, have shown that rooibos extracts have antioxidant, immune-stimulating, and anti-cancer properties. But studies of rooibos tea in people are limited. There’s little or no evidence to back claims that it relieves constipation, headaches, eczema, asthma, insomnia, high blood pressure, mild depression, ulcers, diabetes, and so on.
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds.
*Results may vary depending, in part, on starting point, motivation, and commitment. Exercise and proper diet are necessary to achieve and maintain healthy weight loss. For questions regarding use of any meal replacement product or supplement, consult your physician. In addition, always consult your physician before beginning any weight loss program because a change in diet or exercise may affect certain medical conditions or the use of medications. If you experience any difficulty with use of any 310 Nutrition product, stop and immediately consult your physician. Participants may have used more than one 310 Nutrition product to achieve their results. None of the before/after consumer testimonials featured on this website were paid or remunerated in any fashion.
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds.

The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies.[14] A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.[citation needed]
Slimming tea: Does it work and is it bad for you? Slimming teas have become increasingly popular in recent years. They aim to suppress the appetite, reduce fat, or boost the metabolism. However, while weight loss may result, this is largely due to fluid loss. The use of these teas remains controversial, and people are encouraged to use other methods of weight loss. Read now

One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.


Culinary grade: Culinary grade matcha has a more robust, astringent flavor that can stand up to other ingredients its paired with. It may include ground leaves that still had some stems and veins attached, it may be a slightly duller green than ceremonial grade, and it may often include a mix of matcha powder from several sources. Culinary grade can still be whisked into tea and sipped; in fact, it’s a great matcha to mix with milk for lattes or spirits for cocktails. It’s also a bit less expensive so it’s more affordable to stock as a cooking ingredient.

Drinking green tea or taking green tea supplements decreases the blood concentration of total cholesterol (about 3–7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol or triglycerides.[23][22][26] A 2013 Cochrane meta-analysis of longer-term randomized controlled trials (>3 months duration) concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.[23]
One detox tea brand, recently Instagrammed by Amber Rose, advises per their website that for "best results," the tea should be consumed along with plenty of water, healthy, balanced meals, and three to five workouts a week. Another, which has been Instagrammed by several celebs, including Kourtney Kardashian, Christina Milian, and Hilary Duff, states online that the tea "is recommended to be taken in conjunction with a healthy energy-controlled diet and regular exercise" and the website offers an accompanying meal plan for sale. Personally, I'd love to see a study comparing outcomes generated by a detox tea compared to a placebo, with both groups following the exact same eating plan, but I haven't found any. That makes it difficult to know whether the weight-loss results people are getting from these teas are actually due to drinking them, or simply the result of' a cleaned-up diet and consistent workout routine, which we already know can lead to weight loss. In any case, simply sipping detox tea while continuing to skip the gym and order takeout is unlikely to help you shrink your shape.
“Specific detox teas offer added benefits in the additional ingredients,” says Villacorta. Herbs like lemongrass, ginger, dandelion, and milk thistle all contain properties said to support a healthy liver, one of those organs in charge of your natural detoxifying process. Ginger has also been proven to alleviate oxidative stress within the liver, which indirectly helps the organ perform its cleaning task more efficiently, he says.
Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]
The risks associated with green tea are the same as those associated with any other kind of tea (common black tea, White Tea etc.) and are primarily due to the content of caffeine and tannin. The contraindications may vary with the percentage of caffeine and tannins in it. Most people might be familiar with these adversities, but it is still important to review and summarize the components responsible, as well as the associated risks.
While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.

4 stars, this shipped really fast and was delivered today. So since its my first day of trying this i have no odea on the results itll have if any but I'm impressed with the taste. The smell qas a bit strong so I thought it was going to be bitter but nope its DELICIOUS :) i dont have to put honey in it either (and I usually do to help block strong flavors)


These are some of the many benefits but the reality is one cup of tea a day will not give you all the abundant gains. The jury is out on how many cups are necessary; some say as little as two cups a day while others five cups. If you are thinking of going down this route, you may want to consider taking a green tea supplement instead (it would keep you out of the bathroom).
According to the National Cancer Institute, the polyphenols in tea have been shown to decrease tumor growth in both animal and laboratory studies. Researchers believe that it is the high level of polyphenols in tea that help kill cancerous cells and stop them from growing, although the exact mechanism by which tea inhibits and prevents cancerous cells is uncertain.

Clinical studies suggest that green tea may boost your metabolism and help you burn fat. Green tea can also help you lose weight and lower your risk of becoming overweight or obese. Much of this effect is likely due to caffeine, but other compounds in tea may also contribute to this effect. By helping you selectively burn the fat you have stored in your body for energy, green tea may help you feel fuller and maintain a more steady energy level, resulting in less hunger cravings and less calories consumed.


From the 3rd century through the 6th century, green tea was mostly considered a “luxury item” before new techniques for drying and distributing green tea led to more mass production and availability among the public. According to the Teavivre, a tea company, during the time of the Song Dynasty in China (AD 960–1279), “tea drinking had become an integral part of the daily life of all Chinese, in a similar way to how afternoon tea became ingrained in the English culture.  The use and production of so-called ‘tribute teas’ — those produced to be presented to the emperor and other high officials — became an important part of royal culture and a source of government taxation.” (16)
Every checkout line magazine seems to have their own version of “the” detox diet. Our tea isn’t a fad, it’s based in Traditional Chinese Medicine. We’ve formulated this blend to work in harmony with your body’s natural detoxification process, instead of shocking it with overly active plants or an intense cleanse. Schisandra berry is one of the main ingredients and is unique in that it has all five tastes. In combination with chicory root, dandelion root and lycium fruit (a.k.a. goji), this blend helps to stimulate your liver’s natural process of detoxification,* giving your liver the love it deserves.
Tea plants that are specifically grown and used to make matcha are also typically shaded for two weeks to increase chlorophyll levels before the leaves are picked, further boosting concentration of healthy compounds. Matcha green tea tends to be more expensive than buying tea leaves for steeping, but a little goes a long way. Matcha is usually available in powder form and is a good choice for adding green tea’s taste and the benefits of green tea to recipes like smoothies, baked goods or ice cream.

From the 3rd century through the 6th century, green tea was mostly considered a “luxury item” before new techniques for drying and distributing green tea led to more mass production and availability among the public. According to the Teavivre, a tea company, during the time of the Song Dynasty in China (AD 960–1279), “tea drinking had become an integral part of the daily life of all Chinese, in a similar way to how afternoon tea became ingrained in the English culture.  The use and production of so-called ‘tribute teas’ — those produced to be presented to the emperor and other high officials — became an important part of royal culture and a source of government taxation.” (16)
Do you know what the term “cha” means, which is often found in the names of various qualities of green tea such as gyokurocha, sencha, bancha, matcha, and houjicha? It simply means “tea”, and tea is extremely popular all over India as “cha” (in Bengal & adjacent states) and “chai” in other areas. Just some fun facts for you to share with other tea lovers over your next cup of green tea!
One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.

In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?


Day 3: As I started to make my 5th cup in 3 days, my best friend said, “Ab, I really don’t think you should be drinking so much of this stuff. Why don’t you just stick to the recommended amount?” I responded with “It’s just TEA — what’s the worst that could happen?” On day 3, I learned. I had decided to give up coffee during my 28 days, both as a way to save my sanity and excretory system and as a way to wean myself out of my coffee habit. That was really stupid. By day 3, I was experiencing a horrifying caffeine headache and a rough case of the spins. I was also literally exhausted and finally feeling the ~desired effects~ of the detox (frequent trips to the bathroom, to put it lightly), so I was dealing with an excess of that on top of my other horrible side effects. Do I blame the tea? Not even a little. I blame myself for overindulging in too much of a good thing. From there on out, I decided to follow the rules.
• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea. 
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