In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Matcha is treated with a light-controlled process in the last few weeks before harvest. Shading the green tea plants stimulates an increase in the chlorophyll production in the leaves and gives Matcha Green Tea its rich emerald color. The lack of sunlight also brings about the amazing health benefits associated with Matcha by increasing the naturally-occurring levels of antioxidants, chlorophyll, caffeine, and L-Theanine.
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
Others credit various Buddhists in the 500s BC and subsequent centuries for the discovery of tea. Buddhists would travel between India and China spreading their religion, culture and ritual of tea. Buddhist monks grew, harvested and produced tea much like their Catholic counterparts in European monasteries did with grapes and wine. The monks’ habit of tea drinking for physical refreshment, to aid meditation and as a substitute for alcohol developed into a spiritual and social practice that spread across China.

Rooibos tea is the best herbal tea in the world. I am an avid coffee and black tea drinker who has to give up the caffeine. I have never been an herbal tea fan so my search began for something that would satisfy my taste buds.This is it. Rooibos tea is flavorful, dark in color and is quite satisfying. It has substance and body, unlike most herbal teas I have tried. I went through the process of slowly reducing my caffeine intake over a period of 10 days so as not to suffer from withdrawals. I now am completely off the caffeine and enjoy brewing Rooibos tea in my coffee maker ( which I thoroughly cleansed with a water and vinegar solution.) I like the My Red Tea brand because it is a family oriented and socially conscious brand; 10% of their profits support education in our Rooibos farming communities. They made their first donation to a school for farm-workers in September 2016. They strive to use packaging and processes that have the least impact on the environment. They are very careful to pick suppliers who support their values and care just as much about our world and its inhabitants as they do.


One detox tea brand, recently Instagrammed by Amber Rose, advises per their website that for "best results," the tea should be consumed along with plenty of water, healthy, balanced meals, and three to five workouts a week. Another, which has been Instagrammed by several celebs, including Kourtney Kardashian, Christina Milian, and Hilary Duff, states online that the tea "is recommended to be taken in conjunction with a healthy energy-controlled diet and regular exercise" and the website offers an accompanying meal plan for sale. Personally, I'd love to see a study comparing outcomes generated by a detox tea compared to a placebo, with both groups following the exact same eating plan, but I haven't found any. That makes it difficult to know whether the weight-loss results people are getting from these teas are actually due to drinking them, or simply the result of' a cleaned-up diet and consistent workout routine, which we already know can lead to weight loss. In any case, simply sipping detox tea while continuing to skip the gym and order takeout is unlikely to help you shrink your shape.
Indigenous to the Western Cape of South Africa, rooibos (Aspalathus linearis) is a shrub with long, needle-shaped leaves that turn red upon fermentation. When you drive through the countryside north of Cape Town, you see rooibos everywhere. Rooibos is a traditional beverage of the native Khoi people of the Cape area, though it has become more popular in recent years due to word spreading about its high antioxidant value. Traditionally, the native people harvest the leaves, bruise them with hammers, ferment them and dry them. The result is a red, astringent tea that refreshes and does not cause jitters.

Unbeknownst to many, green tea actually comes from the same plant from where normal tea is obtained. Scientifically, it is known as Camellia sinensis. In fact, it is the same tea but it is processed differently. The normal black tea is obtained by fermenting the tea leaves. This fermentation changes its color and flavor while raising the level of caffeine and tannin in it. On the other hand, in the case of green tea, the tea leaves are dried or slightly steamed but not fermented. This is what makes it look green when it’s brewed.

Caffeine: Everyone knows that caffeine is an external stimulant and raises blood pressure, and is actually toxic in nature (it may be fatal for some animals). Caffeine is also addictive and can have adverse effects on the liver and internal organs over the course of many years. That being said, it is the component of tea which makes it energizing and refreshing, which is why people are willing to risk it.
Matcha tea rich in EGCG  helps fight various bacterial, viral, and fungal infections. According to a research study,  EGCG binds to the lipid membrane and exerts inhibitory action against the growth of various human pathogens. These include influenza A virus, hepatitis B, and C virus, herpes virus, adenovirus Staphylococcus aureus bacteria, and Candida albicans yeast.
Because matcha preparation uses ground tea leaves that cannot be removed after steeping, the caffeine content in a cup of matcha is much higher than that of a cup of tea prepared using tea bags or leaves. However, the exact caffeine content may vary depending on the ratio of water to matcha powder used. Matcha contains less than half the amount of caffeine per cup than in a similar-sized cup of coffee.

Both nutritionists we spoke to agree that drinking tea when you wake up and before bed can help your system rev up and calm down, depending on which variety you choose. If you’re a tea fanatic, work in a few cups throughout the day: Unless you’re sensitive to caffeine, you can probably handle five to seven cups a day without any negative side effects, says Lagano.
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."

It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?


An animal study published in 2009 in “Phytomedicine” found that green rooibos tea helped regulate glucose metabolism, preventing increases in fasting blood glucose levels during the course of the five-week study. This effect is a result of aspalathin, a compound found in green rooibos. Poor glucose tolerance and high fasting glucose levels are signs of type-2 diabetes and are common in obesity. The study suggests rooibos tea may help keep blood glucose levels in check, preventing sharp spikes and falls that can trigger symptoms of hunger and possibly leading to lower calorie consumption.


Matcha is hot with chefs, not just as a beverage, but as an ingredient in both sweet and savory dishes. If you Google matcha recipes, you’ll find everything from matcha muffins, brownies and puddings, to matcha soup, stir frys, and even matcha guacamole! I love experimenting with it, and in a previous post I wrote about the potential weight loss benefits of umami foods (The Surprising Food Flavor That Can Help You Shed Pounds). But due to concerns about lead, I recommend avoiding “matcha madness.” Even with superfoods, you can get too much of a good thing (check out my article 4 Superfoods You Might Be Overeating). So look for pure, organic, quality matcha, and enjoy it in moderation.
Ceremonial grade: This is the highest quality used mainly in tea ceremonies and Buddhist temples. This is stone-ground into a powder by granite stone mills. It is high-quality and expensive (~$100–140 for 100g). The unschooled drinker is unlikely to notice a large difference between Ceremonial and Premium grade. Ceremonial is characterized by subtle tones of "umami".
Like gyokuro, matcha is shaded before plucking. The plucked and processed leaf is called tencha. This product is then ground into a fine powder, which is matcha. Because the tea powder is very perishable, matcha is usually sold in small quantities. It is typically rather expensive.[62] Matcha is the type of tea used in the Japanese tea ceremony. It is prepared by whisking the tea with hot water in a bowl, until the surface is frothy. If the water is too hot, the tea may become overly bitter.[64]
Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]

improves insulin sensitivity and may help protect against diabetes, as well as against rapid rises and subsequent crashes in blood sugar levels that lead to fatigue, irritability, and food cravings. A study in Annals of Internal Medicine found consumption of green tea (as well as black tea and coffee), was associated with a reduced risk of type 2 diabetes.


In fact, the Japanese have spent the last 1,000 years refining the process of growing green tea and have perfected the art of producing Matcha. Drinking Matcha allows you to consume the entire leaf and unlock the full nutrient potential of green tea. Matcha has the highest antioxidant rating of all major superfoods and naturally comes with a perfect dose of caffeine for a clean and focused energy boost.

Total Tea Gentle Detox tastes great and is fast acting. Initially, you may have to go to the washroom frequently as the tea first cleanses the colon. After 2-3 days, bloating and any discomfort will disappear. You will also start to notice an improvement in your energy levels and productivity. And soon after, you will see visible changes in your appearance, get a flat tummy, and be highly motivated to eat and live healthily.


Over a thousand years ago, matcha came to Japan as an aid to meditation practice. During long hours of sitting, monks would drink matcha to remain alert yet calm. Modern science has recently confirmed the lessons of centuries of tradition. Matcha is rich in L-Theanine, a rare amino acid that actually promotes a state of relaxation and well-being by acting upon the brains functioning. While stress can induce beta waves an excited, more agitated state, L-Theanine creates alpha waves, which lead to a state of relaxed alertness. And while L-Theanine is common in all tea, matcha may contain up to five times more of this amino acid than common black and green teas.

Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.
The rich antioxidants present in matcha tea help in cancer prevention, improved mental alertness and clarity, detoxification, free radical scavenging activity, and stronger immune defense. Polyphenols and catechin-rich matcha promotes relaxation and contributes beneficially to prevention and treatment of various medical conditions. These include bacterial, fungal, and viral infections, cancer, and type-2 diabetes. Matcha tea also assists in maintaining cardiovascular health, gastrointestinal health, and works as a superb energy booster.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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