It is a natural, organic green tea which has been the heart of the famous Japanese tea ceremony for over 900 years. The Buddhist monks honored matcha tea as the ‘health elixir’ for its potential to heighten the concentration and enhance metabolism. Originating in China in the 9th century, this was used as a drug for curing various ailments. However, its word somehow got elapsed in China. It was only after the Zen Buddhist monks from Japan realized its true potential at the end of the twelfth century, the perfection in the cultivation of these leaves picked up. Matcha is still scarcely grown accounting for just 0.6% of total tea yield.
About 2 weeks before harvest, farmers build structures around the plants to shade them, leaving them almost in the dark. It’s thought that this makes the leaves softer, sweeter, and brighter. After harvest, the tea leaves are quickly steamed, then dried and put into heated ovens for 20 minutes or so. Workers then remove stems, twigs, and other unneeded parts and grind the leaves into powder.
Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.
One study that was published in the February 2010 issue of the Journal of Agricultural and Food Chemistry investigated the effects of catechins on eye diseases and found that consuming more catechins may help protect the eyes from oxidative damage and vision loss. Scientists involved in the study found evidence that catechins can pass from the digestive tract of rodents to the tissues of their eyes and reduce oxidative stress for up to 20 hours after ingestion. (11)
The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies. A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.
Ceremonial grade: Ceremonial grade is the highest quality matcha from the most carefully cultivated buds and leaves. Ceremonial grade is given the most attention to detail during processing to yield the freshest, most delicate tasting, and smoothest ground matcha. Ceremonial grade is meant to be enjoyed on its own, with no other sweeteners or additives, to really enjoy and appreciate the intended flavor.
The oldest tea producing region in Japan is Uji, located near the former capital of Kyoto. It is thought that seeds sent by Eisai were planted in Uji, becoming the basis of the tea industry there. Today, Japan's most expensive premium teas are still grown in Uji. The largest tea producing area today is Shizuoka Prefecture, which accounts for 40% of total Japanese sencha production. Other major tea producing regions include the island of Kyushu and the prefectures of Shiga, Gifu, and Saitama in central Honshu.
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds.
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Not sure about the weight loss end of the sales pitch however I can tell you this has a great detox or probiotic effect. I train 5 days a week and eat 90/10 clean. At times the amount of fiber in take in will cause issues with my ability to process and pass...anyhow this has helped with bloating and the above noted issue. It has a great light taste, not bitter, nor tasteless. I didn't add any sweetener and loved the taste on its own. Will buy again.
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Day 1: So you’re supposed to drink your tea first thing in the morning (or before a workout), but I didn’t receive my package until after arriving home for the day (in the early evening). Since I am a slave to my own desire for instant gratification, I said “Screw the rules!” and made my first cup right then and there. Immediate observation: It’s actually pretty delicious. I don’t consider myself a tea connoisseur by any means, so I was pleasantly surprised. I didn’t think it needed the recommended addition of honey.
Rooibos tea or red tea is an herbal beverage, with medicinal properties, that is acquired from the Aspalathus linearis bush plant found in South Africa. According to the South African Rooibos Council, rooibos is not a true tea, but an herb. The fermented tea is red in color. The health benefits of red rooibos tea are abundant. It is popular due to its great taste and unique color that comes along with health benefits.
Research also shows that green tea lowers total cholesterol, improving the overall cholesterol profile. One population-based clinical study found that men who drink green tea are more likely to have lower total cholesterol than those who do not drink green tea. Other clinical studies that look at populations of people indicate that the antioxidant properties of green tea may help prevent atherosclerosis, particularly coronary artery disease. The benefits also seem to extend to preventing stroke, reducing high blood pressure, and inhibiting the formation of blood clots. Much of the effect may also be due to the ability of green tea to help lower blood sugar and insulin levels.
Shade grown: All matcha is made from shade-grown tea leaves—a labor-intensive process where tea bushes are protected from the sun and light is filtered to the bushes in a very controlled manor. Shading boosts the chlorophyll production in the plant, giving the leaves a rich green color. The lack of sun reduces the plant’s photosynthesis of the leaves, which in turn alters the naturally occurring levels of caffeine, flavanols, sugars, antioxidants, and theanine. By controlling the sun exposure, tea producers can significantly alter the chemical make-up and flavor of the final tea leaves.
The antioxidants present in rooibos tea slow down the aging process and also boost the strength of the immune system. Researchers at Nelson Mandela Metropolitan University in South Africa found that the local herb helps slow down the degeneration of fat cells, thus inhibiting the formation of wrinkles. Antioxidants in the tea seek out free radicals that damage the skin, hair, bones, and other organ systems by making them vulnerable to diseases and degeneration.
^ Jump up to: a b Onakpoya, I; Spencer, E; Heneghan, C; Thompson, M (August 2014). "The effect of green tea on blood pressure and lipid profile: a systematic review and meta-analysis of randomized clinical trials". Nutrition, Metabolism, and Cardiovascular Disease (Systematic Review & Meta-Analysis). 24 (8): 823–36. doi:10.1016/j.numecd.2014.01.016. PMID 24675010.
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Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan. The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.
Although research on the specific health benefits of matcha is limited, some studies suggest that regular consumption of green tea, in general, may help protect against certain health conditions. For instance, green tea appears to prevent age-related cognitive impairment, reduce LDL cholesterol, and reduce the risk of osteoporosis and other conditions such as prostate cancer.
Polyphenols found in green tea include epigallocatechin gallate (EGCG), epicatechin gallate, epicatechins and flavanols, which are under laboratory research for their potential effects in vivo. Other components include three kinds of flavonoids, known as kaempferol, quercetin, and myricetin. Although the mean content of flavonoids and catechins in a cup of green tea is higher than that in the same volume of other food and drink items that are traditionally considered to promote health, flavonoids and catechins have no proven biological effect in humans.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.