It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
Another big draw health benefit-wise is that matcha, like green tea, is loaded with antioxidants. A study, published in 2014, found the plant also had antimicrobial properties, particularly the four types of catechins (antioxidant properties flavonoids) it contains, against a few different types of microorganisms. Yet another study, published in Nature, proved that catechins inhibit the growth of a bacteria called Fusobacterium nucleatum — the bacteria that causes cavities and periodontal disease.
Caffeine: Everyone knows that caffeine is an external stimulant and raises blood pressure, and is actually toxic in nature (it may be fatal for some animals). Caffeine is also addictive and can have adverse effects on the liver and internal organs over the course of many years. That being said, it is the component of tea which makes it energizing and refreshing, which is why people are willing to risk it.
Drinking green tea or taking green tea supplements decreases the blood concentration of total cholesterol (about 3–7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol or triglycerides.[23][22][26] A 2013 Cochrane meta-analysis of longer-term randomized controlled trials (>3 months duration) concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.[23]
According to science, matcha is something of a miracle supplement. For one, it makes you feel good. One recent study examined the effects of the phytochemicals in green tea on mood and cognition. The combo of caffeine (present in most green teas) and L-theanine, an amino acid found in some teas, were found to “improve performance in attention-switching tasks and alertness, but to a lesser extent than caffeine alone,” partly because of how L-theanine chills you out.
Although research on the specific health benefits of matcha is limited, some studies suggest that regular consumption of green tea, in general, may help protect against certain health conditions. For instance, green tea appears to prevent age-related cognitive impairment, reduce LDL cholesterol, and reduce the risk of osteoporosis and other conditions such as prostate cancer.

In 2013, global production of green tea was approximately 1.7 million tonnes, with a forecast to double in volume by 2023.[30] As of 2015, China provided 80% of the world's green tea market, leading to its green tea exports rising by 9% annually, while exporting 325,000 tonnes in 2015.[31] In 2015, the US was the largest importer of Chinese green tea (6,800 tonnes), an increase of 10% over 2014, and Britain imported 1,900 tonnes, 15% more than in 2014.[31] In 2015, Kenya was the largest exporter of black tea in the world (443,000 tonnes).[31]

Shade grown: All matcha is made from shade-grown tea leaves—a labor-intensive process where tea bushes are protected from the sun and light is filtered to the bushes in a very controlled manor. Shading boosts the chlorophyll production in the plant, giving the leaves a rich green color. The lack of sun reduces the plant’s photosynthesis of the leaves, which in turn alters the naturally occurring levels of caffeine, flavanols, sugars, antioxidants, and theanine. By controlling the sun exposure, tea producers can significantly alter the chemical make-up and flavor of the final tea leaves.

Green tea contains significant amounts of flavonoids, antioxidants that protect against heart disease by slowing the breakdown of LDL cholesterol, preventing blood clots, and improving blood vessel function. The benefits of green tea also include associations with lower cholesterol and lower rates of artery blockages. People who drink a cup or two a day have a 46 percent lower risk of developing narrowed arteries. Upping that to three cups a day lowers the risk of having a heart attack by 43 percent and of dying from a heart attack by 70 percent. It can even help prevent a second heart attack. In a study of 1,900 patients recovering from heart attacks at Beth Israel Deaconess Medical Center in Boston, the death rate among patients who drank at least two cups of tea a day was 44 percent lower than among non-tea drinkers.
Does green tea really burn fat, and will drinking green tea help you lose more weight? According to some research findings, consuming antioxidants found in green tea, especially catechins and the compound called EGCG, may promote metabolic health and modestly prevent weight gain. When 11 studies and articles were included in one 2009 meta-analysis that was published in the International Journal of Obesity, researchers found that “catechins or an epigallocatechin gallate (EGCG)-caffeine mixture have a small positive effect on weight loss and weight maintenance.” (12)
The available research on matcha includes a small pilot study published in the International Journal of Sports Nutrition and Exercise Metabolism in 2018. For the study, women consumed matcha green tea beverages before a 30-minute brisk walk. Researchers found that matcha consumption enhanced fat oxidation (the breakdown of fat into smaller molecules to be used for energy) during the walk.

Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible.

Still, there have been some interesting findings. A 2014 study looked at 25 randomized controlled trials on the link between tea and blood pressure and reported that when people drank tea—especially green tea—for 12 weeks, their blood pressure dropped significantly. A 2011 study reported that drinking green tea appeared to be linked with lower levels of bad LDL cholesterol, but more research is needed. Because matcha is a type of green tea, they may share similar benefits, but there’s not enough research to make that claim.
I really like this stuff! I"ve used green tea powder for smoothies for years and I find this brand to be effective at keeping sustained energy throughout the day. It has a very definitive taste to it, but it's easy to cover up if you don't like it. (I don't mind the taste, but my protein powder pretty much overwhelms it.) It's definitely worth trying for a more sustained, less jittery caffeine boost.
If not taken with sugar, the alkaline nature of green tea helps reduce the blood glucose level. Moreover, the antioxidant and astringent qualities of green tea ensure good health and better functioning of the pancreas. Improving the function of the pancreas means a more efficient and regulated secretion of insulin and the subsequent improvement in decomposing and absorbing of sugar. This increase in effective functions can help prevent the onset of diabetes.
Basically, tea time may not be for you. I know we all want “quick results,” but instead a gradual change in diet is best. Since my last tea scare, I’ve actually gotten accustomed to simply eating better. Stuff like eliminating dairy has helped with my “fupa” (lower belly pudge), and overall bloat. Limiting my red meat intake has also helped. Leaner meats like turkey, chicken breast and egg whites have helped me keep inches off and feel more energized.
Most detox teas contain caffeine, probably because this stimulant may suppress appetite, trigger your digestive system to let go of waste, and help you shed water weight. A caffeine-induced energy boost may also lead to working out a little longer or harder than usual. However, too much caffeine can also be risky (see above) and interfere with getting enough sleep–and catching too few zzzs may ultimately undo the tea's weight-loss effects. In fact, too little shuteye has been shown to trigger excessive eating and weight gain and even slow metabolism, which can make it easier to gain weight even if you don't eat extra calories. A good rule of thumb, regardless of where your caffeine is coming from, is to nix it at least six hours before bed. And if you're trying to shed pounds, commit to making adequate sleep a top priority.