In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Instead of being rolled, shaped and dried like traditional green tea leaves, the leaves destined to become Matcha are laid flat to dry. Grinding the leaves into Matcha is a slow process. If the mill stones overheat, the delicate green tea leaves might become damaged, which alters the flavor and taste. For reference, it takes about one hour to grind 30g of Matcha.

Ceremonial grade: This is the highest quality used mainly in tea ceremonies and Buddhist temples. This is stone-ground into a powder by granite stone mills. It is high-quality and expensive (~$100–140 for 100g). The unschooled drinker is unlikely to notice a large difference between Ceremonial and Premium grade. Ceremonial is characterized by subtle tones of "umami".

Green tea can help you lose weight. Several studies have suggested that the flavonoids and caffeine in green tea can help elevate metabolic rate, increase fat oxidation and even improve insulin activity. One study showed that those who consumed green tea and caffeine lost an average of 2.9 pounds during a 12-week period, while sticking to their regular diet. Another study suggested the increase in calorie output was equal to about 100 calories over a 24-hour period.
Additionally, rooibos is a source of two comparatively rare antioxidants, aspalathin and nothofagin. Aspalathin helps to modify hormones in the body and reduces the output of adrenal hormones specifically, thus reducing stress and helping to inhibit metabolic disorders. Aspalathin also helps to regulate blood sugar and therefore can play a role in reducing the risk of Type 2 diabetes and excessive fat production. The antioxidant nothofagin also demonstrates significant anti-inflammatory activity and, along with aspalathin, may help to reduce the risk of Alzheimer’s disease. Both appear to protect nerves.
This best-selling detox tea has a loyal following, with thousands of reviewers claiming that it helped with excess bloating, daily digestive issues, and ultimately contributed to weight loss when consumed alongside a balanced diet and regular exercise. Made with green tea leaf, matcha green tea, and guarana seed, this tea blend is quite caffeinated — so don't sip it before bedtime. 
In 1904, Benjamin Ginsberg ran a variety of experiments at Rondegat Farm, finally curing rooibos. He simulated the traditional Chinese method of making Keemun by fermenting the tea in barrels. The major hurdle in growing rooibos commercially was that farmers could not germinate the rooibos seeds. The seeds were hard to find and impossible to germinate commercially.[citation needed]

Although research on the specific health benefits of matcha is limited, some studies suggest that regular consumption of green tea, in general, may help protect against certain health conditions. For instance, green tea appears to prevent age-related cognitive impairment, reduce LDL cholesterol, and reduce the risk of osteoporosis and other conditions such as prostate cancer.
If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.

Green Tea comes from Camellia sinensis leaves that are immediately steamed or pan-fired rather than being exposed to air so that no oxidation occurs.   This special handling makes for a more delicate brew that is typically lower in caffeine than black and Oolong teas.  Although amounts vary, green teas are highest in polyphenols known as EGCG, which is why so many make it part of their healthy lifestyle.

Unsweetened brewed green tea is a zero calorie beverage. The caffeine contained in a cup of tea can vary according to the length of infusing time and the amount of tea infused. In general, green tea contains a relatively small amount of caffeine (approximately 20-45 milligrams per 8 ounce cup), compared with black tea, which contains about 50 milligrams and coffee with 95 milligrams per cup.
Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]
Green tea is processed and grown in a variety of ways, depending on the type of green tea desired. As a result of these methods, maximum amounts of polyphenols and volatile organic compounds are retained, affecting aroma and taste. The growing conditions can be broken down into two basic types − those grown in the sun and those grown under the shade. The green tea plants are grown in rows that are pruned to produce shoots in a regular manner, and in general are harvested three times per year. The first flush takes place in late April to early May. The second harvest usually takes place from June through July, and the third picking takes place in late July to early August. Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the best-quality leaves, with higher prices to match.

In one study, daily consumption of green tea was correlated with a lower risk of death from any cause; an increase of one cup of green tea per day was linked with a 4% lower risk of death from any cause.[13] A separate analysis found that an increase of three cups of tea or green tea per day was associated with a small lower risk of total mortality in Asians and women.[17]
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible. 

Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]
Matcha is a type of green tea made by taking young tea leaves and grinding them into a bright green powder. The powder is then whisked with hot water. This is different from regular green tea, where the leaves are infused in water, then removed. Drinking brewed green tea “is a bit like boiling spinach, throwing away the spinach and just drinking the water,” says Louise Cheadle, co-author of The Book of Matcha and co-owner of the tea company teapigs. “You will get some of the nutrients, but you’re throwing away the best bit.” With matcha, you’re drinking the whole tea leaves.
Consult your physician and follow all safety instructions before beginning any exercise program or using any supplement or meal replacement product, especially if you have any unique medical conditions or needs. The contents on our website are for informational purposes only, and are not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical advice, diagnosis, or treatment.
All commercial tea produced in Japan today is green tea,[54] though for a brief period black tea was also produced in the late 19th and early 20th centuries. Japanese tea production is heavily mechanized, and is characterized by the use of modern technology and processes to improve yields and reduce labor. Because of the high cost of labor in Japan, only the highest quality teas are plucked and processed by hand in the traditional fashion.[55]
Gyokurocha: In this variety, the tea leaves are plucked from the tip of the branches. When brewed, the color is clear green. Being picked from the tip, this variety has the best taste and fragrance, and this variety is also considered the best in terms of health. Furthermore, it is less bitter, as it contains lesser tannin and caffeine since the plucked leaves are younger and still budding. The only drawback to gyokurocha is the high cost, but as we all know, truly high-quality solutions for health never come cheap!
I bought this tea because I was feeling very yucky and stopped up and I didn't want to taking something harsh. I started using this on a Friday and the first few days I was using the bathroom a lot but eventually I became regular!!!!I had more energy then with even coffee and slowly but surely my appetite and cravings went from high volume to moderate. By day 6 I had an entire plate of food and usually I eat the whole plate but that day I stopped once I was full.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
Ceremonial grade: Ceremonial grade is the highest quality matcha from the most carefully cultivated buds and leaves. Ceremonial grade is given the most attention to detail during processing to yield the freshest, most delicate tasting, and smoothest ground matcha. Ceremonial grade is meant to be enjoyed on its own, with no other sweeteners or additives, to really enjoy and appreciate the intended flavor.
Matcha is a high-grade green tea ground into powdered form. The green tea powder is whisked into hot water, instead of steeped, to form a frothy drink. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing.
Today, an estimated 2.5 million tons of tea leaves are produced each year throughout the world, with 20 percent of that being green tea. Green tea didn’t become popular or widely distributed outside of Asia until about the early 1900s. China, other countries in Asia, countries in North Africa, the United States and Europe currently consume the most green tea worldwide.

A book written by Lu Yu in 600-900 AD (Tang Dynasty), "Tea Classic" (simplified Chinese: 茶经; traditional Chinese: 茶經; pinyin: chájīng), is considered important in green tea history. The Kissa Yojoki (喫茶養生記 Book of Tea), written by Zen priest Eisai in 1211, describes how drinking green tea may affect five vital organs, the shapes of tea plants, flowers and leaves, and how to grow and process tea leaves.

One of the most unexpected health benefits of matcha tea, is that drinkers experience a boost of energy throughout the day. In one study, researchers had thought that this was from the caffeine in matcha, but they found that it was actually the combination of matcha’s natural properties. Another recent study found that matcha even improved physical endurance by 24%.


Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
As everyday impurities find their way into our bodies, we may be left feeling tired or out of balance. Yogi DeTox tea combines time-honored cleansing herbs Burdock and Dandelion with Juniper Berry and an Ayurvedic blend called “trikatu” (Ginger, Black Pepper and Long Pepper), traditionally used to support digestion and circulation. Indian Sarsaparilla, Licorice, Cinnamon, Cardamom and Clove round out this delicious blend for a perfectly spiced tea. As part of an overall wellness program, Yogi DeTox tea helps bring healthy balance from within.*
We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
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Rooibos tea is the best herbal tea in the world. I am an avid coffee and black tea drinker who has to give up the caffeine. I have never been an herbal tea fan so my search began for something that would satisfy my taste buds.This is it. Rooibos tea is flavorful, dark in color and is quite satisfying. It has substance and body, unlike most herbal teas I have tried. I went through the process of slowly reducing my caffeine intake over a period of 10 days so as not to suffer from withdrawals. I now am completely off the caffeine and enjoy brewing Rooibos tea in my coffee maker ( which I thoroughly cleansed with a water and vinegar solution.) I like the My Red Tea brand because it is a family oriented and socially conscious brand; 10% of their profits support education in our Rooibos farming communities. They made their first donation to a school for farm-workers in September 2016. They strive to use packaging and processes that have the least impact on the environment. They are very careful to pick suppliers who support their values and care just as much about our world and its inhabitants as they do.
Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work.

When I woke up, I was in my dad’s arms. I woke up to the smell of Isopropyl Alcohol. The pungent smell brought me back to consciousness. My body felt like jelly and my ears were ringing. By now, EMT had arrived. As my senses made their way back to me, the clammy, jelly sensation of my skin turned to pins and needles, which was oddly calming. It felt good to feel my skin again, to feel warmth after experiencing that weird, chilling cold. I knew then, I was going to be okay.
But when it comes to detoxification, tea alone isn’t enough for the job. “No one food, herb, or remedy has the ability to cure ailments or disease, nor does it have the ability to ‘detox’ the body,” says Manuel Villacorta, R.D, author of Whole Body Reboot: The Peruvian Superfoods Diet to Detoxify, Energize, and Supercharge Fat Loss. (This is also why you might want to hold off before trying to detox by drinking activated charcoal.)
Because matcha is made from high-quality tea, and the whole leaves are ingested, it’s a more potent source of nutrients than steeped green tea. In addition to providing small amounts of vitamins and minerals, matcha is rich in antioxidants called polyphenols, which have been tied to protection against heart disease and cancer, as well as better blood sugar regulation, blood pressure reduction, and anti-aging. Another polyphenol in matcha called EGCG has been shown in research to boost metabolism, and slow or halt the growth of cancer cells.

Green tea, however, is considered to have originated in China. It is said that even today the word “tea” in China refers only to green tea, not to the general category of tea as it does in the West. China’s Yunnan province is considered to be the original home of the Camellia sinensis plant species. In fact, 260 of the world’s 380+ varieties of tea can be found in Yunnan.
Aiya is the pioneer in producing Matcha that is both safe and versatile for all types of food and beverage applications. It is Aiya’s specialty to supply bulk Matcha to major food/beverage manufacturers as both exotic and functional ingredients. To meet the demands for large volumes from food/beverage manufacturers with a reasonable lead time, Aiya provides Matcha in large bulk sized packaging.
Our green tea is passed through a steaming treatment before rolling. Steaming applies light heat to the leaves to help halt the oxidation process before the leaves are rolled into shape. Steaming also helps expose the fresh, grassy flavor of the leaf. Green tea leaves are not allowed to oxidize after rolling, which is why they remain light color and flavor.
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