It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan. The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."
The taste is of matcha is strong. Some people describe it as grass or spinach-like, and it has an umami taste. Because of this it may be sweetened to improve its palatability. One client was thrilled to tell me that he was drinking matcha, but instead of traditional matcha powder, he was drinking a powdered mix. The first ingredient was sugar, and it also contained powdered milk, so it was essentially like hot chocolate—but with cocoa swapped for matcha—something I wouldn’t recommend. Tea experts also warn that with matcha quality is key, and it comes at a cost. In other words, high quality, fresh, pure matcha is expensive. A low price tag can be a red flag for a poor quality product. I like Jade Leaf Organic Japanese Matcha Green Tea Powder ($19; amazon.com), because it's USDA certified organic, third party tested for contaminants, and from Japan.
The post did not contain a hashtag (such as #ad or #spon) indicating that it had been sponsored, as encouraged by the Federal Trade Commission. Representatives for Cardi B did not respond to an email asking whether she received any compensation from Teami for her post. Teami also declined to say whether it paid Cardi for the social media shout-out.
The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.
From the 3rd century through the 6th century, green tea was mostly considered a “luxury item” before new techniques for drying and distributing green tea led to more mass production and availability among the public. According to the Teavivre, a tea company, during the time of the Song Dynasty in China (AD 960–1279), “tea drinking had become an integral part of the daily life of all Chinese, in a similar way to how afternoon tea became ingrained in the English culture. The use and production of so-called ‘tribute teas’ — those produced to be presented to the emperor and other high officials — became an important part of royal culture and a source of government taxation.” (16)
The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies. A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.
Unbeknownst to many, green tea actually comes from the same plant from where normal tea is obtained. Scientifically, it is known as Camellia sinensis. In fact, it is the same tea but it is processed differently. The normal black tea is obtained by fermenting the tea leaves. This fermentation changes its color and flavor while raising the level of caffeine and tannin in it. On the other hand, in the case of green tea, the tea leaves are dried or slightly steamed but not fermented. This is what makes it look green when it’s brewed.
Cardiovascular diseases, which lump heart disease, stroke, and other diseases of the heart and blood vessels caused by atherosclerosis and hypertension (high blood pressure) into one category, are the most prevalent causes of death in the world. Studies show that green tea can improve some of the main risk factors for these diseases, which includes helping regulate total cholesterol, LDL cholesterol, and triglycerides. One method by which green tea might help: it significantly increases the antioxidant levels of your blood, protecting LDL cholesterol particles from oxidation—one of the causes of heart disease.
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Rooibos tea is anti-inflammatory in nature, which means that it reduces blood pressure and scavenges free radicals like other antioxidants. Quercetin, another powerful antioxidant found in rooibos tea, has been linked to preventing a wide variety of heart conditions. It promotes an increase in HDL cholesterol (good cholesterol) and inhibits the LDL cholesterol (bad cholesterol) from binding to the walls of arteries and blood vessels.