Along with caffeine, which gives green tea its characteristic taste, bitterness, and stimulating effect, green tea is also rich in a group of chemicals, called catechin polyphenols (commonly known as tannins, which contribute to bitter taste and astringency). These catechin polyphenols include catechin, epicatechin, epicatechin gallate (ECG), epigallocatechin gallate (EGCG), and various proanthocyanidins. They are also known as flavonoids and are very powerful antioxidants. Flavonoids, together with some amino acids like thiamine, are responsible for the potent flavor of green tea.


We've Updated Our Terms. By continuing to use the Site, you agree to the Site's updated Terms of Use and consent to the collection, use, disclosure and transfer of information as described in this Site's updated Privacy Policy. Before you do, please read them and check out some of these changes (such as arbitration for disputes - see our FAQs). Please also note that you are accessing a site which is designed for and targeted to U.S. audiences and is governed by and operated in accordance with U.S. laws.
In 2009, King’s College researchers found that epicatechin may protect brain cells through mechanisms unrelated to its antioxidant ability, as epicatechin is one of the few flavonoids that can cross the blood-brain barrier. The King’s College researchers reported that somehow epicatechin protects brain cells from the negative effects of beta-amyloid plaques, although the exact mechanism of how this works is still not entirely know. (9)
That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds. 

Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]
The Japanese tea ceremony, still called The Way of Tea, is a revered practice in Japan and is centered around the art of preparing and presenting matcha in an almost meditative fashion. It was originally developed as a spiritual practice and the principals of the practice—harmony, respect, purity, and tranquility—are still central to tea ceremony today.

Because matcha is a powder made from ground tea leaves, it is not steeped in the traditional way. To prepare matcha, add between ½ teaspoon and 1 teaspoon of matcha green tea powder to a cup. Fill a kettle with water and heat to just short of boiling. Pour 6 ounces of the steaming water into the cup of matcha powder. Then, blend vigorously with a tea frother or bamboo matcha whisk, until the top is nice and foamy. You may need to experiment with the proportions of water and matcha powder to find your favored strength.


The free radicals created in the body are responsible for corroding the body in various ways, one of which we see as the signs of aging and its related symptoms. Antioxidant-rich green tea neutralizes the oxidants or free radicals present in the body. The catechin polyphenols present in it are hugely responsible for its antioxidizing effects, the most powerful among them being the epigallocatechin gallate. Therefore, regular consumption of green tea can effectively delay the signs and symptoms of aging.

Matcha helps prevent cancer due to the presence of EGCG which has chemopreventive properties. Multiple studies have shown that polyphenols present in this tea prevent the proliferation of malignant cancerous cells, and promotes induction of apoptosis. It also assists in reducing the risk of developing various cancers including bladder, colorectal, breast and prostate cancer.


I really like this stuff! I"ve used green tea powder for smoothies for years and I find this brand to be effective at keeping sustained energy throughout the day. It has a very definitive taste to it, but it's easy to cover up if you don't like it. (I don't mind the taste, but my protein powder pretty much overwhelms it.) It's definitely worth trying for a more sustained, less jittery caffeine boost.
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Like black and green tea, rooibos is rich in polyphenols, such as rutin and quercetin. Cell and animal studies, mostly from South Africa, have shown that rooibos extracts have antioxidant, immune-stimulating, and anti-cancer properties. But studies of rooibos tea in people are limited. There’s little or no evidence to back claims that it relieves constipation, headaches, eczema, asthma, insomnia, high blood pressure, mild depression, ulcers, diabetes, and so on.
Green tea is a longtime treasure of China and Japan that is gaining popularity in America. It’s easy to understand why: the best green tea leaves are heated or steamed right after harvest, preserving their all-natural flavor and resulting in a nourishing beverage containing antioxidants. With about half the caffeine of black tea, you get the health benefits of green tea in every gentle cup. You can buy green teas in either loose-leaf or green tea bags.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.
Domestic Process: This is a very simple process. It involves repeated steeping of tea in hot water and the disposal of the water (you may use this tea to serve those who don’t mind having caffeinated tea). The more you repeat the process, the less caffeine there will be left in the tea, but the same is true of the taste and flavor. Basically, don’t overdo it. Two or three steepings are probably safe. After all, you do want tea and not plain, hot water, right?
After putting my health at risk not once but twice with detox teas, I decided to share my horrific tale. 2017 is right around the corner and I know there are a few people looking to shed some pounds and get their body tight as part of their new year resolution. With “Instagram Tea Companies” promoting their end-of-the-year sales by way of some of your celeb faves, I must advise you that the journey to get slim quick is not as glamorous as one might think.
The polyphenols in green tea, which include multiple subcategories of polyphenols like flavonoids and catechins, can reduce the formation of free radicals in the body, protecting cells, molecules, and other structures from damage. One of the most active and powerful antioxidant polyphenols in green tea is epigallocatechin-3-gallate (EGCG). EGCG has been studied to treat a wide variety of diseases and may be one of the main reasons green tea has such powerful medicinal properties. Beyond EGCG, other polyphenol catechins in green tea include catechin, gallocatechin, epicatechin, epigallocatechin, and epicatechin gallate.
Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Experts emphasize that the primary thrust of scientific research has been on the pure tea products -- green, black, or oolong tea, derived from a plant called Camellia sinensis. All of the many other "herbal" or "medicinal" teas found in supermarkets and health food stores may be tasty, and may be good, bad, or indifferent for your health -- but they haven't been the focus of concentrated research, says John Weisburger, PhD, of the American Health Foundation.
Cynthia Sass is a nutritionist and registered dietitian with master's degrees in both nutrition science and public health. Frequently seen on national TV, she's Health's contributing nutrition editor, and privately counsels clients in New York, Los Angeles, and long distance. Cynthia is currently the sports nutrition consultant to the New York Rangers NHL team and the New York Yankees MLB team, and is board certified as a specialist in sports dietetics. Cynthia is a three time New York Times best selling author, and her brand new book is Slim Down Now: Shed Pounds and Inches with Real Food, Real Fast. Connect with her on Facebook, Twitter, and Pinterest.
One of the key components in Matcha is the amino acid L-theanine, which is found almost exclusively in shade-grown green teas like Matcha. When L-theanine is combined with the natural caffeine in tea, it metabolizes more slowly, releasing the caffeine over a longer period of time and providing a stable three to six hour long energy boost (versus coffee caffeine at an hour to an hour and a half).
Asian countries like Japan and China are the biggest producers of green tea (they produce the best quality too) and are also its biggest consumers. Green tea available in other markets is found in far smaller quantities than black tea. Moreover, it is still gaining popularity, and you can get it at any modern shop. You can also order it from a local tea supplier, over the phone or on the internet. It is almost invariably imported from China (cheaper) and Japan (more expensive) and is packed in sealed packs of 200 grams, 250 grams, and 500 grams. Buy smaller quantities if possible, so that you get to make a fresh brew. Also, always check the date of manufacturing and packing before you buy.

It is a natural, organic green tea which has been the heart of the famous Japanese tea ceremony for over 900 years. The Buddhist monks honored matcha tea as the ‘health elixir’ for its potential to heighten the concentration and enhance metabolism. Originating in China in the 9th century, this was used as a drug for curing various ailments. However, its word somehow got elapsed in China. It was only after the Zen Buddhist monks from Japan realized its true potential at the end of the twelfth century, the perfection in the cultivation of these leaves picked up. Matcha is still scarcely grown accounting for just 0.6% of total tea yield.
“Red tea” is the name the Chinese use for what we in the west call “black tea.” All true tea comes from the same plant, Camellia sinensis. The differences between types of tea result from different methods of processing the leaves. For green tea, the tea leaves are steamed, rolled and dried, a method that preserves the content of polyphenols, antioxidant compounds that confer the well-known health benefits of tea. For black tea, the leaves undergo a process of oxidation that changes the color and flavor and reduces the content of polyphenols. Oolong is intermediate between green and black tea – in color, flavor and polyphenol content.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
Culinary grade: Culinary grade matcha has a more robust, astringent flavor that can stand up to other ingredients its paired with. It may include ground leaves that still had some stems and veins attached, it may be a slightly duller green than ceremonial grade, and it may often include a mix of matcha powder from several sources. Culinary grade can still be whisked into tea and sipped; in fact, it’s a great matcha to mix with milk for lattes or spirits for cocktails. It’s also a bit less expensive so it’s more affordable to stock as a cooking ingredient.
As everyday impurities find their way into our bodies, we may be left feeling tired or out of balance. Yogi DeTox tea combines time-honored cleansing herbs Burdock and Dandelion with Juniper Berry and an Ayurvedic blend called “trikatu” (Ginger, Black Pepper and Long Pepper), traditionally used to support digestion and circulation. Indian Sarsaparilla, Licorice, Cinnamon, Cardamom and Clove round out this delicious blend for a perfectly spiced tea. As part of an overall wellness program, Yogi DeTox tea helps bring healthy balance from within.*
After putting my health at risk not once but twice with detox teas, I decided to share my horrific tale. 2017 is right around the corner and I know there are a few people looking to shed some pounds and get their body tight as part of their new year resolution. With “Instagram Tea Companies” promoting their end-of-the-year sales by way of some of your celeb faves, I must advise you that the journey to get slim quick is not as glamorous as one might think.
I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
×