In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?

The polyphenols in green tea, which include multiple subcategories of polyphenols like flavonoids and catechins, can reduce the formation of free radicals in the body, protecting cells, molecules, and other structures from damage. One of the most active and powerful antioxidant polyphenols in green tea is epigallocatechin-3-gallate (EGCG). EGCG has been studied to treat a wide variety of diseases and may be one of the main reasons green tea has such powerful medicinal properties. Beyond EGCG, other polyphenol catechins in green tea include catechin, gallocatechin, epicatechin, epigallocatechin, and epicatechin gallate.

The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
According to the Traditional Medicinals website, EveryDay Detox is intended to "promote healthy liver function" using traditional Chinese medicine (TCM). It includes liver-friendly herbs like licorice root, lycium fruit/goji berries, and schizandra fruit. It also uses chicory root to "remove heat from the liver, stimulate bile secretion, and promote digestion."
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]