Not sure about the weight loss end of the sales pitch however I can tell you this has a great detox or probiotic effect. I train 5 days a week and eat 90/10 clean. At times the amount of fiber in take in will cause issues with my ability to process and pass...anyhow this has helped with bloating and the above noted issue. It has a great light taste, not bitter, nor tasteless. I didn't add any sweetener and loved the taste on its own. Will buy again.
Jump up ^ Iswaldi, I; Arráez-Román, D; Rodríguez-Medina, I; Beltrán-Debón, R; Joven, J; Segura-Carretero, A; Fernández-Gutiérrez, A (2011). "Identification of phenolic compounds in aqueous and ethanolic rooibos extracts (Aspalathus linearis) by HPLC-ESI-MS (TOF/IT)". Analytical and Bioanalytical Chemistry. 400 (10): 3643–54. doi:10.1007/s00216-011-4998-z. PMID 21509483.
"It's only in the last 10 year that Western science has tried to look at antioxidant activities of tea," says Dave Ringer, PhD, scientific program director at the ACS. "It's a young science. Generally, it is felt that tea can inhibit the initiation of cancer and delay its progression in animal studies. But we don't really have large well-controlled epidemiological studies to look at this yet [in humans], because you need to correct for the effects of other dietary components."
The important thing to note here is that what we refer to as red tea in our shop and what is called red tea in China would be referred to as black tea in most other countries. The distinction in color depends on whether you are talking about the color of the leaves or the color of the brew. The color of the brew is typically a beautiful amber, red color thus leading to the name “red tea”. The color of the leaves though are typically dark black, thus leading to the name “black tea”. Thus the terms can be used interchangeably. Red tea is oxidized/fermented for about 6-10 hours until the leaves turn an amber/black color and then they are dried to stop the oxidation process.
Clinical studies suggest that green tea may boost your metabolism and help you burn fat. Green tea can also help you lose weight and lower your risk of becoming overweight or obese. Much of this effect is likely due to caffeine, but other compounds in tea may also contribute to this effect. By helping you selectively burn the fat you have stored in your body for energy, green tea may help you feel fuller and maintain a more steady energy level, resulting in less hunger cravings and less calories consumed.
Both nutritionists we spoke to agree that drinking tea when you wake up and before bed can help your system rev up and calm down, depending on which variety you choose. If you’re a tea fanatic, work in a few cups throughout the day: Unless you’re sensitive to caffeine, you can probably handle five to seven cups a day without any negative side effects, says Lagano.
Eucalyptus (Eucalyptus Globulus), Ginger (Zingiber Officinale), Anise (Pimpinella Anisum), Tamarind (Tamarindus Indica), Red Raspberry (Rubus Idaeus), Cranberry, Blackberry, Knapweeds (Centaurea), Cornflower(Cyanus), Chamomile (Chamomilla Recutita), Ginseng (Panax Ginseng), Rose Hips (Rosa Canina Fructus), Lemon Grass (Cymbopogon Citratus), Fennel (Foeniculum Vulgare)
The reason that green tea has more health benefits attached to it than black tea is due to the processing. Black tea is processed in a way that allows for fermentation whereas green tea’s processing avoids the fermentation process. As a result, green tea retains maximum amount of antioxidants and poly-phenols the substances that give green tea its many benefits.
Matcha is loaded with a rare and powerful group of natural polyphenol antioxidants called Catechins that work to prevent oxidative damage to cells and reduce your risk of cancer* (1). According to the National Cancer Institute, the catechins in Matcha green tea are so powerful that they may actually reduce the risk of cancer, making Matcha green tea one of the top natural cancer treatment options out there.* (2)
A study suggests that theanine found in matcha tea acts as a neurotransmitter. It exerts a calming effect on the brain without causing any drowsiness. This soothing effect helped the Buddhist monks in maintaining deep concentration during their meditation sessions and was the main reason behind its popularity. Another study has revealed the anti-stress effects of theanine present in this tea, which assists in reducing the physiological and psychological stress responses by inhibiting the neuron excitation. Matcha tea is also believed to boost memory and concentration.
Shade grown: All matcha is made from shade-grown tea leaves—a labor-intensive process where tea bushes are protected from the sun and light is filtered to the bushes in a very controlled manor. Shading boosts the chlorophyll production in the plant, giving the leaves a rich green color. The lack of sun reduces the plant’s photosynthesis of the leaves, which in turn alters the naturally occurring levels of caffeine, flavanols, sugars, antioxidants, and theanine. By controlling the sun exposure, tea producers can significantly alter the chemical make-up and flavor of the final tea leaves.