Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible.
It all started out at the top of the year when I ordered a very popular detox tea that I saw promoted heavily on Instagram. I’d seen this product advertised by just about every pretty face and snatched body in the industry. I read no real complaints, however, when I went to the company’s website, I did notice a few customer reviews warning new drinkers to steep their tea for less than the recommended time. Basically, the instructions said to steep for four minutes, but some suggested only steeping one to two minutes max. Ladies also warned that bad cramping was inevitable, but I thought, as a grown woman, what cramp have I not experienced by now?

A study suggests that theanine found in matcha tea acts as a neurotransmitter. It exerts a calming effect on the brain without causing any drowsiness. This soothing effect helped the Buddhist monks in maintaining deep concentration during their meditation sessions and was the main reason behind its popularity. Another study has revealed the anti-stress effects of theanine present in this tea, which assists in reducing the physiological and psychological stress responses by inhibiting the neuron excitation. Matcha tea is also believed to boost memory and concentration.
Forsythia fruit is the dried seed pod of Forsythia suspensa, a lovely bright yellow flowering bush that is among the first spring blooms in many northern climates. Native to China, forsythia fruit is used in Traditional Chinese Medicine (TCM) for detoxifying. Because of its detoxifying qualities, forsythia fruit often finds its way into TCM formulas to support the kidneys and skin.
While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
Matcha is best enjoyed as soon as possible after its production. Since matcha is a ground tea, any exposure to oxygen will immediately start to degrade the color and flavor of tea. If stored sealed in a cool, dark place it can stay fresh for several weeks and up to a few months (unlike dried tea leaves which can last for up to a year or two). To ensure you’re getting a fresh matcha worth sipping, buy it from a reputable company that can tell you when and how the tea was processed and packaged. Ask your tea purveyor for directions on how to brew the best cup of that particular variety of matcha.

Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.


While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13] 

The reason that green tea has more health benefits attached to it than black tea is due to the processing. Black tea is processed in a way that allows for fermentation whereas green tea’s processing avoids the fermentation process. As a result, green tea retains maximum amount of antioxidants and poly-phenols the substances that give green tea its many benefits.
While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
For centuries, burdock has been used therapeutically in parts of Asia, Europe, and North America. A known diuretic, it stimulates digestion and can be used to treat kidney and liver ailments. Research has shown that compounds in the root contain antidiabetic and antioxidant qualities, and it also helps to promote blood circulation on the skin’s surface, which improves skin texture and helps to prevent eczema.
Another big draw health benefit-wise is that matcha, like green tea, is loaded with antioxidants. A study, published in 2014, found the plant also had antimicrobial properties, particularly the four types of catechins (antioxidant properties flavonoids) it contains, against a few different types of microorganisms. Yet another study, published in Nature, proved that catechins inhibit the growth of a bacteria called Fusobacterium nucleatum — the bacteria that causes cavities and periodontal disease.
One study that was published in the February 2010 issue of the Journal of Agricultural and Food Chemistry investigated the effects of catechins on eye diseases and found that consuming more catechins may help protect the eyes from oxidative damage and vision loss. Scientists involved in the study found evidence that catechins can pass from the digestive tract of rodents to the tissues of their eyes and reduce oxidative stress for up to 20 hours after ingestion. (11)
University of Hong Kong researchers published a study in the August, 2009 Journal of Agricultural and Food Chemistry concerning green tea and bone health. When the bone cells of rats were exposed to green tea catechins, EGC in particular stimulated an enzyme that promotes bone growth by 79 percent. The catechins also increased bone mineralization and weakened the activity of cells that reabsorb bone rather than form it. (10)

In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
In 1904, Benjamin Ginsberg ran a variety of experiments at Rondegat Farm, finally curing rooibos. He simulated the traditional Chinese method of making Keemun by fermenting the tea in barrels. The major hurdle in growing rooibos commercially was that farmers could not germinate the rooibos seeds. The seeds were hard to find and impossible to germinate commercially.[citation needed]
Rooibos contains polyphenols that have anti-inflammatory, antiviral, and antimutagenic qualities. Polyphenols are organic chemicals that are often praised for their antioxidant capabilities. Studies suggest that regularly drinking organic red rooibos tea provides the liver with potent antioxidants, helping the organ to improve detoxification. Antioxidants act as scavengers of free radicals throughout the body, which are detrimental byproducts of cell metabolism that can cause cancer and heart diseases. Aspalathin and nothofagin are two other vital antioxidants that rooibos tea contains, making it a great beverage to boost your immune system and protect your body against all types of diseases.
Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.
Even with negligible evidence that matcha can boost a weight-loss regimen, the substance remains heavily endorsed. Philadelphia-based nutritionist Marjorie Cohn regularly enjoys matcha, adding it to her smoothies and chia seed pudding — even mixing it into her recipe for organic vanilla ice cream. She often recommends it to clients looking to cut out coffee, or to “hard core caffeine addicts” prone to reaching for a second or third cup of coffee.
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha. 

Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.

An animal study published in 2009 in “Phytomedicine” found that green rooibos tea helped regulate glucose metabolism, preventing increases in fasting blood glucose levels during the course of the five-week study. This effect is a result of aspalathin, a compound found in green rooibos. Poor glucose tolerance and high fasting glucose levels are signs of type-2 diabetes and are common in obesity. The study suggests rooibos tea may help keep blood glucose levels in check, preventing sharp spikes and falls that can trigger symptoms of hunger and possibly leading to lower calorie consumption.

Matcha typically has more caffeine content than green tea, similar caffeine to black tea, and less caffeine than brewed coffee. Because matcha is produced from shade-grown tea bushes, the tea leaves tend to retain more of their caffeine content. In addition, since you’re consuming the ground tea leaf when sipping matcha, you’re ingesting more caffeine content than you would from the extraction of steeped green or black tea leaves. Like all drinks cultivated from caffeinated plants, however, a specific level of caffeine per cup of matcha tea will depend on the how the matcha was processed and prepared. Be sure and read the packaging carefully or ask your tea supplier directly for the caffeine information specific to the matcha you are buying.


A well-known compound found in green tea is called EGCG (which stands for epigallocatechin-3-gallate). EGCG is associated with enhanced metabolic activities that may prevent weight gain or assist with weight maintenance. Some of the ways that EGCG seems to work is by boosting thermogenesis (the body producing heat by using energy) and suppressing appetite, although not every study has found evidence that these effects are substantial.
Gardenias were originally found only in China and Japan, but today there are over 200 different species of gardenia, mostly hybrids, throughout the world. Gardenia fruit is used extensively in Traditional Chinese Medicine (TCM), where it is known as zhi zi. TCM uses gardenia primarily to promote calm, but it is also used to support bladder and urinary tract health.
The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.
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We’re wary of any trend that involves detoxing with just a drink. By now, we’re all pretty aware that liquid diets can’t sustain our active bodies for very long, and most of the drinks celebrities swear by have little actual detoxifying effects. But a teatox, or tea detox or tea cleanse, is a gentler approach to the whole idea, namely because it involves adding a few herbal cups to your existing, healthy diet—instead of replacing meals entirely.
There are mixed opinions about how much green tea one should consume. The reality is one cup of green tea isn’t enough to affect your health. Some believe 2 cups of green tea will show benefits while others say 5. Some people say up to 10 cups is ideal but if you’re concerned about spending a lot of time in the bathroom you can add a green tea supplement to your diet.

Although research on the specific health benefits of matcha is limited, some studies suggest that regular consumption of green tea, in general, may help protect against certain health conditions. For instance, green tea appears to prevent age-related cognitive impairment, reduce LDL cholesterol, and reduce the risk of osteoporosis and other conditions such as prostate cancer.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
improves insulin sensitivity and may help protect against diabetes, as well as against rapid rises and subsequent crashes in blood sugar levels that lead to fatigue, irritability, and food cravings. A study in Annals of Internal Medicine found consumption of green tea (as well as black tea and coffee), was associated with a reduced risk of type 2 diabetes.
If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
One of Japan’s own Zen priests studying in China’s Buddhist monasteries returned to Japan in the early 12th century with tea plant seeds and bushes. The young priest, called Eisai, used his experience in China growing and drinking “beaten tea” to popularize what he called “the way of tea” as a meditation ritual within his community of Japanese Buddhist monks. Eventually, he spread the tea drinking custom throughout the rest of Japan.
Matcha green tea in America is consumed in a more casual way, but it’s good to keep in mind the traditional Japanese tea ceremony from which the mindfulness of Matcha has its roots. The idea that every encounter is unique and can never be reproduced is represented by the Japanese saying “ichi-go-ichi-e” (“One time, One meaning”). In terms of drinking Matcha green tea, it means that each particular occasion and experience can never be replicated and, therefore, should be treasured.
Simply stated, tea detoxes claim to rid your body of the toxins caused by a build-up of unhealthy foods, alcohol, and a number of other things your body doesn’t use to properly function. The teas are mixtures of various ingredients (green tea, matcha, oolong, goji berries, etc.), all with impressive health benefits, and the point is that the tea provides you with sustainable energy while subsequently eliminating toxins from your body. Most teas are to be consumed at least once a day, and some are accompanied by an additional colon cleanser.

Green tea contains significant amounts of flavonoids, antioxidants that protect against heart disease by slowing the breakdown of LDL cholesterol, preventing blood clots, and improving blood vessel function. The benefits of green tea also include associations with lower cholesterol and lower rates of artery blockages. People who drink a cup or two a day have a 46 percent lower risk of developing narrowed arteries. Upping that to three cups a day lowers the risk of having a heart attack by 43 percent and of dying from a heart attack by 70 percent. It can even help prevent a second heart attack. In a study of 1,900 patients recovering from heart attacks at Beth Israel Deaconess Medical Center in Boston, the death rate among patients who drank at least two cups of tea a day was 44 percent lower than among non-tea drinkers.
In this traditional Japanese preparation, the powder is sifted through a fine mesh sieve and measured into a special bowl called a chawan. Hot water is added slowly while whisking briskly in a W pattern with a bamboo whisk called a chasen until smooth with a foamy froth on top. Matcha can have a slight astringent note and is usually served with a small sweet confection called a wagashi. Because of this complementary relationship with sweets and reputed green tea health benefits, it has become a favorite ingredient for chefs and confectioners.

Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61] 
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