Aiya is the pioneer in producing Matcha that is both safe and versatile for all types of food and beverage applications. It is Aiya’s specialty to supply bulk Matcha to major food/beverage manufacturers as both exotic and functional ingredients. To meet the demands for large volumes from food/beverage manufacturers with a reasonable lead time, Aiya provides Matcha in large bulk sized packaging.
Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]

Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
can increase energy and mental focus. Green tea contains a small amount of caffeine, which a 2008 study in Nutrition Bulletin found can improve mood, cognitive function and physical performance. Green tea contains less caffeine than does coffee, and provides L-theanine, an amino acid shown to promote a state of calm awareness. Result: green tea provides the benefits of alertness associated with caffeine without the “jittery” feeling often experienced as a side effect of coffee.
Gyokurocha: In this variety, the tea leaves are plucked from the tip of the branches. When brewed, the color is clear green. Being picked from the tip, this variety has the best taste and fragrance, and this variety is also considered the best in terms of health. Furthermore, it is less bitter, as it contains lesser tannin and caffeine since the plucked leaves are younger and still budding. The only drawback to gyokurocha is the high cost, but as we all know, truly high-quality solutions for health never come cheap!
Matcha is loaded with a rare and powerful group of natural polyphenol antioxidants called Catechins that work to prevent oxidative damage to cells and reduce your risk of cancer* (1). According to the National Cancer Institute, the catechins in Matcha green tea are so powerful that they may actually reduce the risk of cancer, making Matcha green tea one of the top natural cancer treatment options out there.* (2)

Stone ground: Instead of being rolled, shaped, and dried like traditional green tea leaves, the leaves destined for matcha are laid flat to dry and become tencha, the leaves from which matcha is made. The tencha leaves are then stripped of their stems and veins. The remaining leaf material is ground in slow-turning stone mills, yielding a smooth green tea powder.


Matcha tea rich in EGCG  helps fight various bacterial, viral, and fungal infections. According to a research study,  EGCG binds to the lipid membrane and exerts inhibitory action against the growth of various human pathogens. These include influenza A virus, hepatitis B, and C virus, herpes virus, adenovirus Staphylococcus aureus bacteria, and Candida albicans yeast.


You’ve probably heard a lot about the health benefits of drinking tea, especially the benefits of green tea, considered by many to be the ultimate “anti-aging beverage.” In Okinawa, Japan — one of the world’s “Blue Zones” that’s associated with longevity —drinking green tea daily is considered “essential.” (1) A popular practice is sipping on a combination of steeped green tea leaves, jasmine flowers and a bit of turmeric throughout the day.
Rooibos is sometimes used as substitute for milk with colicky babies, says Alvaro Viljoen, PhD, of the department of pharmacy at the University of the Witwatersrand. And the health benefits of Rooibos are bound to make it a favorite, he says: rich in antioxidants, rich in vitamin C, caffeine-free, and low in tannins, the residue in teas that can sometimes cause digestive problems.

The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies.[14] A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.[citation needed]
I'm a mom of two boys and live in Larkspur, CA, but still call South Africa my home. I grew up (literally) with Rooibos Tea: a naturally caffeine free beverage that has been used by generations of South Africans for anything from a delicious anytime drink, to a soothing beverage to calm Baby's colic, to putting in the bath for dry & flaky skin. You name it, Rooibos is the cure. 
Ceremonial grade: Ceremonial grade is the highest quality matcha from the most carefully cultivated buds and leaves. Ceremonial grade is given the most attention to detail during processing to yield the freshest, most delicate tasting, and smoothest ground matcha. Ceremonial grade is meant to be enjoyed on its own, with no other sweeteners or additives, to really enjoy and appreciate the intended flavor.
In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
Scientists at Tufts University compared the “ORAC” (Oxygen Radical Absorbance Capacity, a measurement of the total antioxidant power of foods and other chemical substances) of black and green tea and 22 fruits and vegetables, and found green tea brewed for five minutes outranked even so-called superfoods on the produce list. And EGCC, a catechin found in tea (and shows highest levels in green tea) has been shown to protect the DNA in cells from cancer-inducing changes. Antioxidants are essential for neutralizing and removing free radicals found in the bloodstream that can damage cells and cause disease. This antioxidant ability may be why one benefit of green tea is it’s believed to play a role in cancer prevention. Next, find out more health benefits of drinking any type of tea.
On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
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