I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
Furthermore, green tea also contains amino acids such as theanine, butyric acid, and lignin; xanthine alkaloids such as adenine, dimethylxanthine, theobromine, theophylline, and xanthine; pectin (also found in fruits); saccharides (sugar), chlorophyll, and triterpene saponins. Vitamins, like vitamin A, B1, B2, B3, C, and E are also found in green tea. After that impressive list, perhaps you can begin to understand how packed green tea is with nutrients and beneficial components.
Sejak (세작; 細雀; lit. "thin sparrow"), or dumul-cha (두물차; lit. "second flush tea"), is made of hand-picked leaves plucked after gogu (20–21 April) but before ipha (5–6 May).[77][78][79] The tea is also called jakseol (작설; 雀舌; lit. "sparrow tongue") as the tea leaves are plucked when they are about the size of a sparrow's tongue.[78] The ideal steeping temperature for sejak tea is 60–70 °C (140–158 °F).[80]
Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.

Green tea, however, is considered to have originated in China. It is said that even today the word “tea” in China refers only to green tea, not to the general category of tea as it does in the West. China’s Yunnan province is considered to be the original home of the Camellia sinensis plant species. In fact, 260 of the world’s 380+ varieties of tea can be found in Yunnan.

"It's only in the last 10 year that Western science has tried to look at antioxidant activities of tea," says Dave Ringer, PhD, scientific program director at the ACS. "It's a young science. Generally, it is felt that tea can inhibit the initiation of cancer and delay its progression in animal studies. But we don't really have large well-controlled epidemiological studies to look at this yet [in humans], because you need to correct for the effects of other dietary components."
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page. 

I really like this stuff! I"ve used green tea powder for smoothies for years and I find this brand to be effective at keeping sustained energy throughout the day. It has a very definitive taste to it, but it's easy to cover up if you don't like it. (I don't mind the taste, but my protein powder pretty much overwhelms it.) It's definitely worth trying for a more sustained, less jittery caffeine boost.
Over a thousand years ago, matcha came to Japan as an aid to meditation practice. During long hours of sitting, monks would drink matcha to remain alert yet calm. Modern science has recently confirmed the lessons of centuries of tradition. Matcha is rich in L-Theanine, a rare amino acid that actually promotes a state of relaxation and well-being by acting upon the brains functioning. While stress can induce beta waves an excited, more agitated state, L-Theanine creates alpha waves, which lead to a state of relaxed alertness. And while L-Theanine is common in all tea, matcha may contain up to five times more of this amino acid than common black and green teas.
Green tea can help you lose weight. Several studies have suggested that the flavonoids and caffeine in green tea can help elevate metabolic rate, increase fat oxidation and even improve insulin activity. One study showed that those who consumed green tea and caffeine lost an average of 2.9 pounds during a 12-week period, while sticking to their regular diet. Another study suggested the increase in calorie output was equal to about 100 calories over a 24-hour period.
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.

Asian countries like Japan and China are the biggest producers of green tea (they produce the best quality too) and are also its biggest consumers. Green tea available in other markets is found in far smaller quantities than black tea. Moreover, it is still gaining popularity, and you can get it at any modern shop. You can also order it from a local tea supplier, over the phone or on the internet. It is almost invariably imported from China (cheaper) and Japan (more expensive) and is packed in sealed packs of 200 grams, 250 grams, and 500 grams. Buy smaller quantities if possible, so that you get to make a fresh brew. Also, always check the date of manufacturing and packing before you buy.
• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea.
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