That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.
The rooibos plant is endemic to a small part of the western coast of the Western Cape province of South Africa. It grows in a symbiotic relationship with local micro-organisms. Scientists speculate that climate change may threaten the future survival of the plant and the R600-million (approximately €43-million in March 2017) rooibos industry. Some claim that increasing temperatures and decreasing rainfall may result in the extinction of the plant within the next century.[15]
Rooibos is being heavily hyped by producers and distributors as a new health beverage. Unlike true “tea,” it is caffeine-free and low in tannins. It contains minimal amounts of calcium, potassium, iron, zinc, magnesium and much less fluoride than found in real teas. Studies have shown that Rooibos does contain antioxidants and therefore might have some of the health benefits of green tea, but very little research has confirmed this. I found only 17 scientific studies of Rooibos compared to more than 1,000 on green tea. So far, none suggest that Rooibos is the health equivalent of green tea.
Basic green and black teas are rich in antioxidants (and matcha green tea is more than 100 times higher in one powerful antioxidant)—the secret behind boosting your natural cleansing process. “Antioxidants work to reduce the oxidative stress and free radicals in our body, too much of which can cause chronic inflammation and even mutate our DNA strains, leading to cancer and other chronic diseases,” says Villacorta.
I'll be the first to admit I am NO matcha tea expert. However, I do enjoy this tea a lot. It has a very green, planty taste kind of. It is a lot stronger than something like generic green tea bags from different brands I have tried. I use a tiny whisk to stir it up in hot water and drink. There are some grains at the bottom of the cup that I drink, but it isn't as crazy as greek coffee or anything like that with a thick sludge at the bottom. I like that this gives me the benefits of green tea without having to down as many cups of it, because the matcha is much more potent.
Matcha tea works wonderfully well in providing a calming effect on the body. L-theanine, a unique amino acid present in this green tea, possesses anti-anxiolytic properties, which assists in boosting alpha waves in the brain. These alpha waves enhance mood, encourage relaxation, induce a profound feeling of mental clarity, and help achieve an alert state of mind.
Along with caffeine, which gives green tea its characteristic taste, bitterness, and stimulating effect, green tea is also rich in a group of chemicals, called catechin polyphenols (commonly known as tannins, which contribute to bitter taste and astringency). These catechin polyphenols include catechin, epicatechin, epicatechin gallate (ECG), epigallocatechin gallate (EGCG), and various proanthocyanidins. They are also known as flavonoids and are very powerful antioxidants. Flavonoids, together with some amino acids like thiamine, are responsible for the potent flavor of green tea.
A well-known compound found in green tea is called EGCG (which stands for epigallocatechin-3-gallate). EGCG is associated with enhanced metabolic activities that may prevent weight gain or assist with weight maintenance. Some of the ways that EGCG seems to work is by boosting thermogenesis (the body producing heat by using energy) and suppressing appetite, although not every study has found evidence that these effects are substantial.

This is a good strong matcha tea. It gets me going in the morning but without any of the jitteriness like from coffee. It has a strong rich flavor. It was cited as one of the top brands to buy so I tried it. It's greener that another brand I tried so I feel that this is healthier for me as stated in some of the research I found on matcha tea. Have this on auto delivery.

The traditional Japanese tea ceremony centers on the preparation, serving, and drinking of matcha as hot tea and embodies a meditative spiritual style. In modern times, matcha also has come to be used to flavor and dye foods such as mochi and soba noodles, green tea ice cream, matcha lattes, and a variety of Japanese wagashi confectionery. Matcha used in ceremonies is referred to as ceremonial-grade matcha, meaning that the matcha powder is of a high enough quality to be used in the tea ceremony. Lower quality matcha is referred to as culinary-grade matcha, but there is no standard industry definition or requirements for either.
Unbeknownst to many, green tea actually comes from the same plant from where normal tea is obtained. Scientifically, it is known as Camellia sinensis. In fact, it is the same tea but it is processed differently. The normal black tea is obtained by fermenting the tea leaves. This fermentation changes its color and flavor while raising the level of caffeine and tannin in it. On the other hand, in the case of green tea, the tea leaves are dried or slightly steamed but not fermented. This is what makes it look green when it’s brewed.
Since green tea is less oxidized than its black tea cousin, it is technically fresher and more delicate, so it should be consumed more quickly for maximum flavor. Green tea is best consumed within six months to a year of purchase. You should also take care to store your green tea in a cool, dark place, away from light, oxygen, moisture and fragrant pantry companions like coffee or spices.
Basically, tea time may not be for you. I know we all want “quick results,” but instead a gradual change in diet is best. Since my last tea scare, I’ve actually gotten accustomed to simply eating better. Stuff like eliminating dairy has helped with my “fupa” (lower belly pudge), and overall bloat. Limiting my red meat intake has also helped. Leaner meats like turkey, chicken breast and egg whites have helped me keep inches off and feel more energized.
Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.

Over a thousand years ago, matcha came to Japan as an aid to meditation practice. During long hours of sitting, monks would drink matcha to remain alert yet calm. Modern science has recently confirmed the lessons of centuries of tradition. Matcha is rich in L-Theanine, a rare amino acid that actually promotes a state of relaxation and well-being by acting upon the brains functioning. While stress can induce beta waves an excited, more agitated state, L-Theanine creates alpha waves, which lead to a state of relaxed alertness. And while L-Theanine is common in all tea, matcha may contain up to five times more of this amino acid than common black and green teas.

We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
The first early harvest of tea, plucked before the first flush, is called shincha. Shincha is made from the youngest new growth leaves, and is plucked from early April to early May. Shincha typically refers to the early harvest of sencha, but can refer to any type of tea plucked early in the season, before the main harvest. Because of the limited quantities in which it is produced, shincha is highly prized and expensive to obtain.[66]
One of the key components in Matcha is the amino acid L-theanine, which is found almost exclusively in shade-grown green teas like Matcha. When L-theanine is combined with the natural caffeine in tea, it metabolizes more slowly, releasing the caffeine over a longer period of time and providing a stable three to six hour long energy boost (versus coffee caffeine at an hour to an hour and a half). 

Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]
Another benefit of green tea it’s is lower in caffeine than most other teas, so you may be able to drink the five cups a day that lowered psychological stress in a large group of Japanese people in a recent study done at Sendai’s Tohoku University Graduate School of Medicine. The researchers didn’t identify any particular component of green tea that might have been soothing, but animal studies suggest that one compound, EGCC, had both sedative and hypnotic effects that tamp down the body’s production of stress chemicals.
Both nutritionists we spoke to agree that drinking tea when you wake up and before bed can help your system rev up and calm down, depending on which variety you choose. If you’re a tea fanatic, work in a few cups throughout the day: Unless you’re sensitive to caffeine, you can probably handle five to seven cups a day without any negative side effects, says Lagano.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.

Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.
Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible.