But matcha didn’t skyrocket to celeb status on health merits alone. As we said back in 2011, wheatgrass is healthy, too, but we’re not seeing it in every other bakery and café. Matcha has flavor going for it—grassy, pleasantly vegetal, and slightly bitter—and a brilliant natural color that makes baked goods (like rainbow cookies) stand out from the crowd in busy bakeries (and on Instagram).
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Neither red nor black tea is to be confused with Rooibos, often called “Red Bush Tea” or “Rea Tea” for short. Rooibos (Aspalathus linearis) is a South African plant that is a member of the legume family and is not related to the tea plant (Camellia sinensis). Rooibos has a very different taste and feel than red (or black!) tea, it is much sweeter and lighter than black tea, although it is often mixed with sugar and cream or a lemon as you might find heavy black tea drinking countries such as England or the United States.


Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]

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