Generally, the leaves undergo an oxidation (often termed "fermentation" in common tea processing terminology). This process produces the distinctive reddish-brown colour of rooibos and enhances the flavour. Unoxidised "green" rooibos is also produced, but the more demanding production process for green rooibos (similar to the method by which green tea is produced) makes it more expensive than traditional rooibos. It carries a malty and slightly grassy flavour somewhat different from its red counterpart.[3]

Caffeine: Everyone knows that caffeine is an external stimulant and raises blood pressure, and is actually toxic in nature (it may be fatal for some animals). Caffeine is also addictive and can have adverse effects on the liver and internal organs over the course of many years. That being said, it is the component of tea which makes it energizing and refreshing, which is why people are willing to risk it.
The antioxidants present in rooibos tea slow down the aging process and also boost the strength of the immune system. Researchers at Nelson Mandela Metropolitan University in South Africa found that the local herb helps slow down the degeneration of fat cells, thus inhibiting the formation of wrinkles. Antioxidants in the tea seek out free radicals that damage the skin, hair, bones, and other organ systems by making them vulnerable to diseases and degeneration.
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.

Green tea is a longtime treasure of China and Japan that is gaining popularity in America. It’s easy to understand why: the best green tea leaves are heated or steamed right after harvest, preserving their all-natural flavor and resulting in a nourishing beverage containing antioxidants. With about half the caffeine of black tea, you get the health benefits of green tea in every gentle cup. You can buy green teas in either loose-leaf or green tea bags.
improves insulin sensitivity and may help protect against diabetes, as well as against rapid rises and subsequent crashes in blood sugar levels that lead to fatigue, irritability, and food cravings. A study in Annals of Internal Medicine found consumption of green tea (as well as black tea and coffee), was associated with a reduced risk of type 2 diabetes.

A study suggests that theanine found in matcha tea acts as a neurotransmitter. It exerts a calming effect on the brain without causing any drowsiness. This soothing effect helped the Buddhist monks in maintaining deep concentration during their meditation sessions and was the main reason behind its popularity. Another study has revealed the anti-stress effects of theanine present in this tea, which assists in reducing the physiological and psychological stress responses by inhibiting the neuron excitation. Matcha tea is also believed to boost memory and concentration.


Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.


Basically, tea time may not be for you. I know we all want “quick results,” but instead a gradual change in diet is best. Since my last tea scare, I’ve actually gotten accustomed to simply eating better. Stuff like eliminating dairy has helped with my “fupa” (lower belly pudge), and overall bloat. Limiting my red meat intake has also helped. Leaner meats like turkey, chicken breast and egg whites have helped me keep inches off and feel more energized.
Those magical catechins also have tons of potential in helping people with heart issues. “Catechins present in green tea have the ability to prevent atherosclerosis, hypertension, endothelial dysfunction, ischemic heart diseases, cardiomyopathy, cardiac hypertrophy and congestive heart failure by decreasing oxidative stress, preventing inflammatory events, reducing platelet aggregation and halting the proliferation of vascular smooth muscle cells,” explains the author of the study, published in the Chinese Journal of Natural Medicines. 

Yup, those samurai. The samurai were cultured, fearsome warriors who ranked highly in ancient Japanese caste society. Their identity was built on Zen Buddhism, practicing the principles of discipline, ritual, and purification. The tea ceremony developed into an art form and cultural tradition as the samurai added hundreds of detailed steps in the practice. Specific instructions for how to sit and how to prepare Matcha green tea, the proper hand movements and even the proper design for a tea room were recorded in detail.

Those magical catechins also have tons of potential in helping people with heart issues. “Catechins present in green tea have the ability to prevent atherosclerosis, hypertension, endothelial dysfunction, ischemic heart diseases, cardiomyopathy, cardiac hypertrophy and congestive heart failure by decreasing oxidative stress, preventing inflammatory events, reducing platelet aggregation and halting the proliferation of vascular smooth muscle cells,” explains the author of the study, published in the Chinese Journal of Natural Medicines.
In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
One of the primary reasons for the popularity and consumption of all kinds of tea by human civilizations is its stimulating effect. This effect, again, is due to the caffeine and tannins present in the tea leaves. Caffeine and tannins, despite their potentially adverse effects on health, in the long run, act as very powerful stimulants. That is why a cup of tea makes you feel fresh and highly energized. Tea is an easy and ideal solution to counter fatigue, laziness, sleepiness, and lack of energy, and to improve blood circulation. This is why it is so popular with a wide variety of people in various industries, including professionals, housewives, students, and anyone else who has ever felt a bit drowsy during the day!
The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies.[14] A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.[citation needed]
Instead of being rolled, shaped and dried like traditional green tea leaves, the leaves destined to become Matcha are laid flat to dry. Grinding the leaves into Matcha is a slow process. If the mill stones overheat, the delicate green tea leaves might become damaged, which alters the flavor and taste. For reference, it takes about one hour to grind 30g of Matcha.
Choan, E., Roanne Segal, Derek Jonker, Shawn Malone, Neil Reaume, Libni Eapen, and Victor Gallant. “A prospective clinical trial of green tea for hormone refractory prostate cancer: an evaluation of the complementary/alternative therapy approach.” In Urologic Oncology: Seminars and Original Investigations, vol. 23, no. 2, pp. 108-113. Elsevier, 2005.
Rooibos tea can be useful for small children who suffer from colic or stomach pain. You may add some sweetened milk to farm direct red rooibos tea to improve the flavor and make it more palatable. This is actually why rooibos tea is a well-known health aid. Many South African women claimed that this plant was very soothing for their colicky infant.

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).

This is yet another powerful benefit of green tea. Astringent substances trigger contractions in muscles and tissues while toning up muscles and skin. Even if you do not wish to drink green tea, a simple, daily mouthwash with it can cause sufficient contraction in your gums to keep them firm and tight on the teeth, thus preventing loosening and loss of teeth. You can also wash your hair with green tea and feel it grow stronger and healthier every day.

Matcha or maccha is a finely ground, bright emerald-green tea powder with the scientific name Camellia sinensis. It is prepared from a high-quality shade-grown leaf known as tencha. The tea bushes are sheltered to avoid the exposure of direct sunlight which reduces the pace of photosynthesis and slows down the growth of plants. This provides the leaves with a darker shade of green and stimulates the production of chlorophyll and amino acids.
Neither red nor black tea is to be confused with Rooibos, often called “Red Bush Tea” or “Rea Tea” for short. Rooibos (Aspalathus linearis) is a South African plant that is a member of the legume family and is not related to the tea plant (Camellia sinensis). Rooibos has a very different taste and feel than red (or black!) tea, it is much sweeter and lighter than black tea, although it is often mixed with sugar and cream or a lemon as you might find heavy black tea drinking countries such as England or the United States.

Some green tea varieties are better for weight loss than others. If you’re all about that green and on a weight-loss mission, you might want to choose Matcha green tea—the richest green tea source of nutrients and antioxidants. Registered dietitian Isabel K Smith explains why: “The whole leaf is ground and consumed as part of the beverage, as opposed to other (most) types of green tea where the leaves are steeped and then the tea is consumed.”


It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.

You can make African red tea much like other herbal teas, according to Teavana. Add a 1 1/2 teaspoons of loose African red tea to make an 8-ounce serving, using boiling water. Allow the tea to steep for roughly five to six minutes, longer if you wish for a stronger tasting tea. Letting the tea steep for longer will not cause the tea to become bitter. Indeed, traditionally, African red tea has been allowed to steep for several days. If you want to make chilled African red tea, you can place the hot tea in the fridge to let it cool. Alternatively, double the amount of tea used and then pour the hot tea over a glass filled with ice cubes.

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