Matcha or maccha is a finely ground, bright emerald-green tea powder with the scientific name Camellia sinensis. It is prepared from a high-quality shade-grown leaf known as tencha. The tea bushes are sheltered to avoid the exposure of direct sunlight which reduces the pace of photosynthesis and slows down the growth of plants. This provides the leaves with a darker shade of green and stimulates the production of chlorophyll and amino acids.

Rooibos grades are largely related to the percentage "needle" or leaf to stem content in the mix. A higher leaf content results in a darker liquor, richer flavour and less "dusty" aftertaste. The high-grade rooibos is exported and does not reach local markets, with major consumers being the EU, particularly Germany, where it is used in creating flavoured blends for loose-leaf tea markets.

It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.


Matcha comes in several grades that aren’t officially regulated, but the most important distinction is between ceremonial and culinary grade matcha. Ceremonial grade is made from the youngest, most tender tea leaves and is smooth and fine in texture. Use it when you’re planning to drink pure, unadulterated matcha or a top-notch latte. Culinary matcha is a less expensive and made from comparatively older leaves. It is best for baking, cooking, or making blended drinks where the matcha flavor is not imperative. (“Premium” or “select” matcha is somewhere in between the two major grades, and you can find organic versions of matcha in each category.)
Burdock Root - a member of the daisy family that originated in Eurasia - is now firmly established as a naturalized plant in North America. Herbalists value burdock for helping to detoxify the liver. The root is served as a food in Japan, where it is known as gobo. Resembling a long brown carrot, burdock can be prepared in the same way you might enjoy a carrot, such as fresh juice or in a stir-fry dish.

The rich antioxidants present in matcha tea help in cancer prevention, improved mental alertness and clarity, detoxification, free radical scavenging activity, and stronger immune defense. Polyphenols and catechin-rich matcha promotes relaxation and contributes beneficially to prevention and treatment of various medical conditions. These include bacterial, fungal, and viral infections, cancer, and type-2 diabetes. Matcha tea also assists in maintaining cardiovascular health, gastrointestinal health, and works as a superb energy booster.


On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.

Drinking green tea or taking green tea supplements decreases the blood concentration of total cholesterol (about 3–7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol or triglycerides.[23][22][26] A 2013 Cochrane meta-analysis of longer-term randomized controlled trials (>3 months duration) concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.[23] 

Like gyokuro, matcha is shaded before plucking. The plucked and processed leaf is called tencha. This product is then ground into a fine powder, which is matcha. Because the tea powder is very perishable, matcha is usually sold in small quantities. It is typically rather expensive.[62] Matcha is the type of tea used in the Japanese tea ceremony. It is prepared by whisking the tea with hot water in a bowl, until the surface is frothy. If the water is too hot, the tea may become overly bitter.[64]

Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work.


Being a green tea, matcha does contain caffeine and in higher levels than other green teas. Because the entire leaf is used, matcha tea can contain nearly as much caffeine as a cup of coffee. However, caffeine release is believed to be slower because you are drinking the entire leaf. This slower release of caffeine reduces “caffeine jitters” that coffee or other teas can cause.

I've been a HUGE fan of matcha for two years now. I used to order matcha water from Starbucks when it used to be 87 cents. (But corporate caught on). If you're like me and Starbucks' $5 drink isn't working for you, but you still crave your matcha this is the closest thing you'll get as far as results go. I'll be honest though, through some investigation, I discovered that Starbucks put some sugar with their matcha. So no, it doesn't taste AS sweet. After a few times though and experimenting, I mix up my matcha with coconut milk and it's just as delicious. I'm also a HUGE caffeine addict. Matcha really, really does give you amazing steady energy throughout the whole day. I tell my friends it's like having all your cells slowly wake up one at a time and your whole body is revitalized. I know I sound like salesperson but that's honestly what it does for me. I used to have 7-8 cups of coffee a day. No exaggeration. I just graduated from grad school. But now I only need my one cup in the morning and it's matcha water for me for the rest of the day. Seriously, if you're looking for clean, no crash, HEALTHY, energy, try this ! You won't be disappointed. It also took me a while to figure out the serving size/ portions. I fill my 32 oz. canteen every morning and put 2-3 scoops and shake it up with ice. Some may like it lighter some may like it a little stronger but that's my regimen.

One thing to watch out for in detox teas, though, is a common ingredient—and herbal laxative—senna. “One part of detoxing is the cleansing of the intestines, and senna aids this process,” he explains. While it can be helpful as a night-time drink short-term, taking senna for too long can cause vomiting, diarrhea, electrolyte imbalance, and dehydration. If you feel stopped up, incorporate a senna tea for a few nights (Villacorta recommends Traditional Medicinals Organic Smooth Move). But stick to senna-free varieties for your habitual cup.

The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
Matcha is green tea that has been specially grown and processed. Twenty days before harvest, the leaves are shaded from direct sunlight, which amps up the chlorophyll levels (and accounts for that Kermit green color) and increases the production of the amino acid L-Theanine, which is thought to promote relaxation even as the tea gives you a caffeine jolt. The leaves are hand-picked and laid out to dry. Once they are rid of their veins and stems, they’re stone-ground into what is finally matcha.

Indian Sarsaparilla Root, Organic Cinnamon Bark, Organic Ginger Root, Organic Licorice Root, Organic Burdock Root, Organic Dandelion Root, Cardamom Pod, Organic Clove Bud, Organic Black Pepper, Juniper Berry Extract, Organic Long Pepper Berry, Phellodendron Bark, Organic Rhubarb Root, Chinese Skullcap Root, Coptis Root, Forsythia Fruit, Gardenia Fruit, Japanese Honeysuckle Flower, Winter Melon Seed.

Day 3: As I started to make my 5th cup in 3 days, my best friend said, “Ab, I really don’t think you should be drinking so much of this stuff. Why don’t you just stick to the recommended amount?” I responded with “It’s just TEA — what’s the worst that could happen?” On day 3, I learned. I had decided to give up coffee during my 28 days, both as a way to save my sanity and excretory system and as a way to wean myself out of my coffee habit. That was really stupid. By day 3, I was experiencing a horrifying caffeine headache and a rough case of the spins. I was also literally exhausted and finally feeling the ~desired effects~ of the detox (frequent trips to the bathroom, to put it lightly), so I was dealing with an excess of that on top of my other horrible side effects. Do I blame the tea? Not even a little. I blame myself for overindulging in too much of a good thing. From there on out, I decided to follow the rules.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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