Matcha is hot with chefs, not just as a beverage, but as an ingredient in both sweet and savory dishes. If you Google matcha recipes, you’ll find everything from matcha muffins, brownies and puddings, to matcha soup, stir frys, and even matcha guacamole! I love experimenting with it, and in a previous post I wrote about the potential weight loss benefits of umami foods (The Surprising Food Flavor That Can Help You Shed Pounds). But due to concerns about lead, I recommend avoiding “matcha madness.” Even with superfoods, you can get too much of a good thing (check out my article 4 Superfoods You Might Be Overeating). So look for pure, organic, quality matcha, and enjoy it in moderation.

If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
Matcha leaves are grown on green tea bushes kept under shade. The shade increases the amount of chlorophyll content in the leaves, which is what makes them bright green and full of nutrients. The leaves are picked by hand and the stems and veins are removed. According to Cheadle, the leaves are traditionally ground by granite stones into a super fine powder. “It takes an hour to grind the leaves, and it’s done in the dark to protect the nutrients,” she says.
Japanese researchers published a study on green tea and its effect on the beta-amyloid protein plaques found in Alzheimer’s disease in the April 2008 issue of the Journal of Nutritional Biochemistry. The protein plaques associated with Alzheimer’s disease increase brain cell damage and death due to oxidative stress. The researchers found that green tea catechins reduced the level of damaging free radicals in the brains of rats. The green tea rodents showed much less plaque-induced deficits in memory compared to rodents that didn’t receive green tea and those that were infused with beta-amyloid proteins. (8)
Prior to use, the matcha often is forced through a sieve in order to break up clumps. There are special sieves available for this purpose, which usually are stainless steel and combine a fine wire mesh sieve and a temporary storage container. A special wooden spatula is used to force the tea through the sieve, or a small, smooth stone may be placed on top of the sieve and the device shaken gently.
Rooibos (pronounced ROY-boss) appears to be matching -- and possibly besting -- the health benefits claimed for other more established teas. A favorite among South Africans for years, the beverage is said by some to have 50% more antioxidants than are found in green tea. Antioxidants are the organic substances believed to scavenge "free radicals," the toxic by-product of natural biological processes that can damage cells and lead to cancer.
*Results may vary depending, in part, on starting point, motivation, and commitment. Exercise and proper diet are necessary to achieve and maintain healthy weight loss. For questions regarding use of any meal replacement product or supplement, consult your physician. In addition, always consult your physician before beginning any weight loss program because a change in diet or exercise may affect certain medical conditions or the use of medications. If you experience any difficulty with use of any 310 Nutrition product, stop and immediately consult your physician. Participants may have used more than one 310 Nutrition product to achieve their results. None of the before/after consumer testimonials featured on this website were paid or remunerated in any fashion.
Flavan-3-ols, the type of flavonoids found in green tea and other teas, provide many of the anti-aging effects of green tea. Catechins in various types of teas are the polyphenols that seem to have the most potent antioxidant effects, according to Natural Standard, the leading and most respected reviewer of herbal compounds. Specific flavan-3-ols found in green tea include monomers (catechins) called:
Day 2: I hopped out of bed, made my 2nd cup of tea, then went about my day. As the hours wore on, though, I grew discouraged. The reviews I had read and testimonials from friends had assured me that the tea was going to start working its magic very quickly, but my stomach still felt perfectly normal and average. Since I am the perfect blend of spontaneous, self-destructive, and optimistic, I went ahead and made myself my 3rd cup in 24 hours (Remember that last night I drank it at night instead of the recommended first-thing-in-the-morning.). 

Aiya is the pioneer in producing Matcha that is both safe and versatile for all types of food and beverage applications. It is Aiya’s specialty to supply bulk Matcha to major food/beverage manufacturers as both exotic and functional ingredients. To meet the demands for large volumes from food/beverage manufacturers with a reasonable lead time, Aiya provides Matcha in large bulk sized packaging.
Matcha is a type of green tea made by taking young tea leaves and grinding them into a bright green powder. The powder is then whisked with hot water. This is different from regular green tea, where the leaves are infused in water, then removed. Drinking brewed green tea “is a bit like boiling spinach, throwing away the spinach and just drinking the water,” says Louise Cheadle, co-author of The Book of Matcha and co-owner of the tea company teapigs. “You will get some of the nutrients, but you’re throwing away the best bit.” With matcha, you’re drinking the whole tea leaves.

Jump up ^ Iswaldi, I; Arráez-Román, D; Rodríguez-Medina, I; Beltrán-Debón, R; Joven, J; Segura-Carretero, A; Fernández-Gutiérrez, A (2011). "Identification of phenolic compounds in aqueous and ethanolic rooibos extracts (Aspalathus linearis) by HPLC-ESI-MS (TOF/IT)". Analytical and Bioanalytical Chemistry. 400 (10): 3643–54. doi:10.1007/s00216-011-4998-z. PMID 21509483.


The preparation of matcha is the focus of Japanese tea ceremonies, and it has long been associated with Zen. This is likely one reason it’s becoming so popular, as meditation is becoming more and more mainstream. Because I’m blown away by the research on the health and weight loss benefits of mindfulness meditation, I included an entire chapter about this practice in my new book Slim Down Now, and recorded a five-minute guided meditation video on my website (click on the word mindful, top right to view).
The first early harvest of tea, plucked before the first flush, is called shincha. Shincha is made from the youngest new growth leaves, and is plucked from early April to early May. Shincha typically refers to the early harvest of sencha, but can refer to any type of tea plucked early in the season, before the main harvest. Because of the limited quantities in which it is produced, shincha is highly prized and expensive to obtain.[66]
can increase energy and mental focus. Green tea contains a small amount of caffeine, which a 2008 study in Nutrition Bulletin found can improve mood, cognitive function and physical performance. Green tea contains less caffeine than does coffee, and provides L-theanine, an amino acid shown to promote a state of calm awareness. Result: green tea provides the benefits of alertness associated with caffeine without the “jittery” feeling often experienced as a side effect of coffee.

Matcha green tea in America is consumed in a more casual way, but it’s good to keep in mind the traditional Japanese tea ceremony from which the mindfulness of Matcha has its roots. The idea that every encounter is unique and can never be reproduced is represented by the Japanese saying “ichi-go-ichi-e” (“One time, One meaning”). In terms of drinking Matcha green tea, it means that each particular occasion and experience can never be replicated and, therefore, should be treasured.
When my tea arrived in the mail, I was hyped. Clearly, packaging is a major key for fancy weight loss teas. I purchased the cutesy infuser that I needed to steep loose-leaf tea, along with a tumbler that allowed for on-the-go steeping. I got a 30-day detox package which included 15 nighttime teas, which you’re supposed to drink every other night and 30 gentler daily teas you drink in the mornings.
Matcha tea rich in EGCG  helps fight various bacterial, viral, and fungal infections. According to a research study,  EGCG binds to the lipid membrane and exerts inhibitory action against the growth of various human pathogens. These include influenza A virus, hepatitis B, and C virus, herpes virus, adenovirus Staphylococcus aureus bacteria, and Candida albicans yeast.
MY RED TEA is meaningful. I created MY RED TEA to incorporate you, it’s your red tea, your health and your well being. It also belongs to the farmers and farm workers, its their red tea too and they’re proud of it. 10% of our profits support education in our Rooibos farming communities. We made our first donation to a school for farmworkers in September 2016. In March 2017, we partnered with an after school dance troupe for teenagers in the Clan William area of the Western Cape.

Rooibos contains polyphenols that have anti-inflammatory, antiviral, and antimutagenic qualities. Polyphenols are organic chemicals that are often praised for their antioxidant capabilities. Studies suggest that regularly drinking organic red rooibos tea provides the liver with potent antioxidants, helping the organ to improve detoxification. Antioxidants act as scavengers of free radicals throughout the body, which are detrimental byproducts of cell metabolism that can cause cancer and heart diseases. Aspalathin and nothofagin are two other vital antioxidants that rooibos tea contains, making it a great beverage to boost your immune system and protect your body against all types of diseases.
Over a thousand years ago, matcha came to Japan as an aid to meditation practice. During long hours of sitting, monks would drink matcha to remain alert yet calm. Modern science has recently confirmed the lessons of centuries of tradition. Matcha is rich in L-Theanine, a rare amino acid that actually promotes a state of relaxation and well-being by acting upon the brains functioning. While stress can induce beta waves an excited, more agitated state, L-Theanine creates alpha waves, which lead to a state of relaxed alertness. And while L-Theanine is common in all tea, matcha may contain up to five times more of this amino acid than common black and green teas.

Green, black, brown and now, red! No, these aren’t just some colors on the palette of your paint box. They are hues in the world of tea. The latest addiction and addition to the list being the 'red' tea, all the way from South Africa. We are talking about the Rooibos tea. What makes Rooibos tea so popular is the fact that it is known to have 50% more antioxidants than those found in green tea. Rooibos is obtained from Aspalathus Linearis, a shrub native to the Cape of Good Hope.
×