*Results may vary depending, in part, on starting point, motivation, and commitment. Exercise and proper diet are necessary to achieve and maintain healthy weight loss. For questions regarding use of any meal replacement product or supplement, consult your physician. In addition, always consult your physician before beginning any weight loss program because a change in diet or exercise may affect certain medical conditions or the use of medications. If you experience any difficulty with use of any 310 Nutrition product, stop and immediately consult your physician. Participants may have used more than one 310 Nutrition product to achieve their results. None of the before/after consumer testimonials featured on this website were paid or remunerated in any fashion.
Beautiful Fall day here in Dallas 😎Getting ready for a walk with the Ellie Girl and my @teamiblends of course. Love taking my tumbler on-the-go. My Alive tea keeps me energized (so I exercise instead of nap! 😉) This is actually Sean’s tumbler but the black is so sleek I stole it for the day… Use my code CGFREE to get a free black tumbler with your purchase of $49.99 when you order #iloveteami #thankyouteami

On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.


While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.

Green tea contains significant amounts of flavonoids, antioxidants that protect against heart disease by slowing the breakdown of LDL cholesterol, preventing blood clots, and improving blood vessel function. The benefits of green tea also include associations with lower cholesterol and lower rates of artery blockages. People who drink a cup or two a day have a 46 percent lower risk of developing narrowed arteries. Upping that to three cups a day lowers the risk of having a heart attack by 43 percent and of dying from a heart attack by 70 percent. It can even help prevent a second heart attack. In a study of 1,900 patients recovering from heart attacks at Beth Israel Deaconess Medical Center in Boston, the death rate among patients who drank at least two cups of tea a day was 44 percent lower than among non-tea drinkers.
Cynthia Sass is a nutritionist and registered dietitian with master's degrees in both nutrition science and public health. Frequently seen on national TV, she's Health's contributing nutrition editor, and privately counsels clients in New York, Los Angeles, and long distance. Cynthia is currently the sports nutrition consultant to the New York Rangers NHL team and the New York Yankees MLB team, and is board certified as a specialist in sports dietetics. Cynthia is a three time New York Times best selling author, and her brand new book is Slim Down Now: Shed Pounds and Inches with Real Food, Real Fast. Connect with her on Facebook, Twitter, and Pinterest. 

I am not a tea drinker.....BUT this is the Best Tea I have ever had, ever! It does not need sugar or milk but I'm sure you could add these items if you preferred. I will definitely be getting more of this tea. Please, do not ever change this tea. It is perfect as it is now. Remember I am not a tea drinker but this tea has made me one. Thank you for Rooibos tea!
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.

There’s a right and wrong way to brew green tea. When brewing green tea, take a little extra care, as boiling water is bad for the precious catechins (tea’s healthy chemicals). Do bring your water to a boil, but let it rest for about ten minutes. Then, pour the water over the tea and brew for about one minute before serving. Of course, the brew time can be made shorter or longer, depending on your taste.

Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.


Rooibos tea is also known for its beneficial effects on those suffering from colic or diabetes. It also has the ability to cure headaches, insomnia, asthma, eczema, bone weakness, hypertension, allergies, and premature aging. This tea is absolutely free from caffeine content and is also low in tannins. Drinking rooibos tea can further ease severe stomach cramps and boost the immune system.
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."

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Another benefit of green tea it’s is lower in caffeine than most other teas, so you may be able to drink the five cups a day that lowered psychological stress in a large group of Japanese people in a recent study done at Sendai’s Tohoku University Graduate School of Medicine. The researchers didn’t identify any particular component of green tea that might have been soothing, but animal studies suggest that one compound, EGCC, had both sedative and hypnotic effects that tamp down the body’s production of stress chemicals.
I really like this stuff! I"ve used green tea powder for smoothies for years and I find this brand to be effective at keeping sustained energy throughout the day. It has a very definitive taste to it, but it's easy to cover up if you don't like it. (I don't mind the taste, but my protein powder pretty much overwhelms it.) It's definitely worth trying for a more sustained, less jittery caffeine boost.
Matcha: This is the leftover powder of green tea, also called “Dust”. It makes a beautifully green-colored tea and forms a lot of foam (froth), but has a weaker aroma than the leafy varieties. This variety of green tea is very popular in traditional ceremonies and is sometimes also called Ceremonial Green Tea. It is far less bitter than the other three varieties, so when you sip it, it seems to hold a natural sweetness, particularly if you are familiar with the other varieties.

Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
Today, an estimated 2.5 million tons of tea leaves are produced each year throughout the world, with 20 percent of that being green tea. Green tea didn’t become popular or widely distributed outside of Asia until about the early 1900s. China, other countries in Asia, countries in North Africa, the United States and Europe currently consume the most green tea worldwide.
This ceremonial tea drinking was taken up with a fervor by Japan’s samurai class. The samurai were fearsome warriors yet cultured and high ranking members of Japanese caste society. The samurai identity was built on Zen Buddhism, practicing principles like discipline, ritual, and purification. It is said the samurai developed the Japanese tea ceremony into an art form and cultural tradition by adding hundreds of detailed steps to the practice, including specific hand movements, the proper design of the tea room, and instructions for how to sit and how to prepare and sip the tea. It is also said the tea ceremony was integral to samurai training, helping the warriors sharpen their focus, concentration, and patience in preparation for battle.
Even with negligible evidence that matcha can boost a weight-loss regimen, the substance remains heavily endorsed. Philadelphia-based nutritionist Marjorie Cohn regularly enjoys matcha, adding it to her smoothies and chia seed pudding — even mixing it into her recipe for organic vanilla ice cream. She often recommends it to clients looking to cut out coffee, or to “hard core caffeine addicts” prone to reaching for a second or third cup of coffee.
can increase energy and mental focus. Green tea contains a small amount of caffeine, which a 2008 study in Nutrition Bulletin found can improve mood, cognitive function and physical performance. Green tea contains less caffeine than does coffee, and provides L-theanine, an amino acid shown to promote a state of calm awareness. Result: green tea provides the benefits of alertness associated with caffeine without the “jittery” feeling often experienced as a side effect of coffee.
Matcha tea rich in EGCG  helps fight various bacterial, viral, and fungal infections. According to a research study,  EGCG binds to the lipid membrane and exerts inhibitory action against the growth of various human pathogens. These include influenza A virus, hepatitis B, and C virus, herpes virus, adenovirus Staphylococcus aureus bacteria, and Candida albicans yeast.
Word of Caution: Despite all of these health benefits of rooibos tea, there can be a downside for some people. Since rooibos is so powerful, it can interfere with treatments for various conditions, including chemotherapy for cancer patients. Also, rooibos has shown estrogenic activities in certain studies, so it might not be a good idea to use if you have hormone-sensitive cancer like breast cancer.

Matcha or maccha is a finely ground, bright emerald-green tea powder with the scientific name Camellia sinensis. It is prepared from a high-quality shade-grown leaf known as tencha. The tea bushes are sheltered to avoid the exposure of direct sunlight which reduces the pace of photosynthesis and slows down the growth of plants. This provides the leaves with a darker shade of green and stimulates the production of chlorophyll and amino acids.
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]
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