In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Do you know what the term “cha” means, which is often found in the names of various qualities of green tea such as gyokurocha, sencha, bancha, matcha, and houjicha? It simply means “tea”, and tea is extremely popular all over India as “cha” (in Bengal & adjacent states) and “chai” in other areas. Just some fun facts for you to share with other tea lovers over your next cup of green tea!
If not taken with sugar, the alkaline nature of green tea helps reduce the blood glucose level. Moreover, the antioxidant and astringent qualities of green tea ensure good health and better functioning of the pancreas. Improving the function of the pancreas means a more efficient and regulated secretion of insulin and the subsequent improvement in decomposing and absorbing of sugar. This increase in effective functions can help prevent the onset of diabetes.
African red tea, more commonly called rooibos tea, comes from the South African red bush and is naturally caffeine-free. It can be in the form of either green or red rooibos tea -- but red tea, the fermented variety, is more common. Rooibos is naturally low in calories and is naturally sweet-tasting, making it an ideal replacement for a less healthy, high-sugar drink. Rooibos also has a number of health benefits, including helping you meet your weight-loss goals.

All that being said, it should come as no surprise that I fell victim to the active marketing campaigns of one of the year’s biggest trends: fitness teas. You know what I’m talking about: stars and influencers like Kylie Jenner, Catherine Giudici Lowe, and Vanessa Hudgens are touting the successes of their respective experiences with fitness teas. These teas (by various brands) claim to eliminate bloat, cleanse your insides, and detoxify your organs. They claim to help you lose weight and curb cravings. Seriously? I thought as I scrolled through ad after ad. Sign. Me. Up.


Ginger Root, the underground stem, or rhizome, of the plant Zingiber officinale, has been used in many herbal traditions since ancient times. In Ayurveda, Ginger is known as the wonder herb, and it's no wonder, since Ayurveda employs Ginger for a wide variety of health applications, including digestive support. Historically, Ginger Root was also one of the most respected herbs for supporting joint health. Additionally, Ginger Root has been traditionally used to support healthy peripheral circulation; and can aid in warming up cold hands and feet, and will also promote sweating when needed.
Research also shows that green tea lowers total cholesterol, improving the overall cholesterol profile. One population-based clinical study found that men who drink green tea are more likely to have lower total cholesterol than those who do not drink green tea. Other clinical studies that look at populations of people indicate that the antioxidant properties of green tea may help prevent atherosclerosis, particularly coronary artery disease. The benefits also seem to extend to preventing stroke, reducing high blood pressure, and inhibiting the formation of blood clots. Much of the effect may also be due to the ability of green tea to help lower blood sugar and insulin levels.
Matcha contains a healthy form of caffeine; not to be mistaken with the one present in regular coffee. This unique form of caffeine known as theophylline sustains the energy levels without any adverse effects. The slow release of energy due to theophylline helps in supporting the functionality of adrenal glands. It also maintains optimum hormonal levels.
For centuries, burdock has been used therapeutically in parts of Asia, Europe, and North America. A known diuretic, it stimulates digestion and can be used to treat kidney and liver ailments. Research has shown that compounds in the root contain antidiabetic and antioxidant qualities, and it also helps to promote blood circulation on the skin’s surface, which improves skin texture and helps to prevent eczema.

supports cardiovascular and metabolic health. According to a study published in the Journal of the American College of Nutrition, researchers found subjects consuming five or more cups of green tea per day were less likely to develop hypertension (high blood pressure) and diabetes, or die of cardiovascular disease or stroke. Researchers also found in animal studies that EGCG improved heart health by preventing “overload-induced cardiac hypertrophy” – or thickening of the heart muscles.

One thing to watch out for in detox teas, though, is a common ingredient—and herbal laxative—senna. “One part of detoxing is the cleansing of the intestines, and senna aids this process,” he explains. While it can be helpful as a night-time drink short-term, taking senna for too long can cause vomiting, diarrhea, electrolyte imbalance, and dehydration. If you feel stopped up, incorporate a senna tea for a few nights (Villacorta recommends Traditional Medicinals Organic Smooth Move). But stick to senna-free varieties for your habitual cup.

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The oldest tea producing region in Japan is Uji, located near the former capital of Kyoto.[50] It is thought that seeds sent by Eisai were planted in Uji, becoming the basis of the tea industry there.[51] Today, Japan's most expensive premium teas are still grown in Uji.[52] The largest tea producing area today is Shizuoka Prefecture, which accounts for 40% of total Japanese sencha production.[53][52] Other major tea producing regions include the island of Kyushu and the prefectures of Shiga, Gifu, and Saitama in central Honshu.[52]
Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.

Wouldn’t you love a safe and effective way to get long-lasting energy so you can be more productive at work and still have energy for the things you love to do? How about having increased fitness endurance so you can power through your afternoon workouts? Are you looking for a natural and safe supplement that will help you feel and look your best, and finally reach your fitness goals?
4 stars, this shipped really fast and was delivered today. So since its my first day of trying this i have no odea on the results itll have if any but I'm impressed with the taste. The smell qas a bit strong so I thought it was going to be bitter but nope its DELICIOUS :) i dont have to put honey in it either (and I usually do to help block strong flavors)
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]

Jump up ^ Caini, S; Cattaruzza, MS; Bendinelli, B; Tosti, G; Masala, G; Gnagnarella, P; Assedi, M; Stanganelli, I; Palli, D; Gandini, S (February 2017). "Coffee, tea and caffeine intake and the risk of non-melanoma skin cancer: a review of the literature and meta-analysis". European Journal of Nutrition (Systematic Review & Meta-Analysis). 56 (1): 1–12. doi:10.1007/s00394-016-1253-6. PMID 27388462.


A great deal of evidence from randomized controlled trials suggests that consumption of flavan-3-ols and anthocyanidin antioxidants, the types found in green tea, is beneficial for metabolic and cardiovascular health. (5) When it comes to preventing many of the risk factors for heart disease, such as having high blood pressure or cholesterol levels, some evidence shows that green tea contains 10 beta-blocking compounds, seven calcium channel blockers and 16 diuretic compounds. It also has more ACE-inhibiting properties than many other plant foods that are commonly consumed, which helps increase the amount of blood your heart pumps and lowers blood pressure.
2. Enables digestion: Red tea is caffeine-free and also free of tannins. This element is present in other teas and is known to cause digestive issues among many people. Red tea is a storehouse of antispasmodic elements, preventing diarrhea and gastric issues. It has no oxalic acid, this makes it suitable for those who are prone to developing kidney stones.

Matcha literally means "powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you’re drinking the actual leaves, which have been finely powdered and made into a solution, traditionally by mixing about a teaspoon of matcha powder with a third cup of hot water (heated to less than a boil), which is then whisked with a bamboo brush until it froths.

It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.

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