In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Light and crisp, Rooibos can be sweetened or un-sweetened, with or without other flavors. I sometimes make a cup of rooibos tea and add lemonade, which complements the tea nicely. Companies like Numi, Traditional Medicinals and Republic of Tea all offer rooibos teas, and the company Roobie Red makes a delicious bottled rooibos tea with other natural flavors added. Kids love it, and they don’t even notice they’re drinking something uber-healthy.
The rich antioxidants present in matcha tea help in cancer prevention, improved mental alertness and clarity, detoxification, free radical scavenging activity, and stronger immune defense. Polyphenols and catechin-rich matcha promotes relaxation and contributes beneficially to prevention and treatment of various medical conditions. These include bacterial, fungal, and viral infections, cancer, and type-2 diabetes. Matcha tea also assists in maintaining cardiovascular health, gastrointestinal health, and works as a superb energy booster.

Generally, lower-quality green teas are steeped hotter and longer while higher-quality teas are steeped cooler and shorter, but usually multiple times (2-3 typically). Higher-quality teas like gyokuro use more tea leaves and are steeped multiple times for short durations. Steeping too hot or too long results in the release of excessive amounts of tannins, leading to a bitter, astringent brew, regardless of initial quality. The brew’s taste is also affected by the steeping technique; two important ones are to warm the steeping container beforehand to prevent the tea from immediately cooling down, and to leave the tea leaf in the pot and gradually add more hot water during consumption.[citation needed]
Matcha is made from shade-grown tea leaves that also are used to make gyokuro. The preparation of matcha starts several weeks before harvest and may last up to 20 days, when the tea bushes are covered to prevent direct sunlight.[5][better source needed] This slows down growth, stimulates an increase in chlorophyll levels, turns the leaves a darker shade of green, and causes the production of amino acids, in particular theanine. Only the finest tea buds are hand-picked. After harvesting, if the leaves are rolled up before drying as in the production of sencha, the result will be gyokuro (jade dew) tea. If the leaves are laid out flat to dry, however, they will crumble somewhat and become known as tencha (碾茶). Then, tencha may be de-veined, de-stemmed, and stone-ground to the fine, bright green, talc-like powder known as matcha.[6][better source needed]

As long as I can remember, I’ve struggled with stomach issues. As I got older, I started to get horrible acid reflux. I would take Zantac, Nexium, etc and it would never completely take the edge off. One day I picked up this tea on a whim and it CHANGED MY LIFE. I have not had acid reflux at all since I’ve started drinking this tea. I even tested it by taking a break from drinking this tea and the acid reflux instantly comes back.


Beautiful Fall day here in Dallas 😎Getting ready for a walk with the Ellie Girl and my @teamiblends of course. Love taking my tumbler on-the-go. My Alive tea keeps me energized (so I exercise instead of nap! 😉) This is actually Sean’s tumbler but the black is so sleek I stole it for the day… Use my code CGFREE to get a free black tumbler with your purchase of $49.99 when you order #iloveteami #thankyouteami
Aspalathin is one of the rare antioxidants found in rooibos tea and it has a number of unique qualities. It can help balance blood sugar, improve insulin resistance and glucose absorption by muscles, and boosts insulin secretion from the pancreas. This results in an ideal defensive shield against developing type II diabetes, one of the most widespread and dangerous conditions currently sweeping the world.
On 17 June 2011, at Charles de Gaulle airport in Paris, France, radioactive cesium of 1,038 becquerels per kilogram was measured in tea leaves imported from Shizuoka Prefecture, Japan as a result of the Fukushima Daiichi nuclear disaster on 11 March, which was more than twice the restricted amount in the European Union of 500 becquerels per kilogram. The government of France announced that they rejected the leaves, which totaled 162 kilograms (357 lb).[34]
All commercial tea produced in Japan today is green tea,[54] though for a brief period black tea was also produced in the late 19th and early 20th centuries. Japanese tea production is heavily mechanized, and is characterized by the use of modern technology and processes to improve yields and reduce labor. Because of the high cost of labor in Japan, only the highest quality teas are plucked and processed by hand in the traditional fashion.[55]
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.
Even with negligible evidence that matcha can boost a weight-loss regimen, the substance remains heavily endorsed. Philadelphia-based nutritionist Marjorie Cohn regularly enjoys matcha, adding it to her smoothies and chia seed pudding — even mixing it into her recipe for organic vanilla ice cream. She often recommends it to clients looking to cut out coffee, or to “hard core caffeine addicts” prone to reaching for a second or third cup of coffee.
Ginger Root, the underground stem, or rhizome, of the plant Zingiber officinale, has been used in many herbal traditions since ancient times. In Ayurveda, Ginger is known as the wonder herb, and it's no wonder, since Ayurveda employs Ginger for a wide variety of health applications, including digestive support. Historically, Ginger Root was also one of the most respected herbs for supporting joint health. Additionally, Ginger Root has been traditionally used to support healthy peripheral circulation; and can aid in warming up cold hands and feet, and will also promote sweating when needed.
Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.
One study that was published in the February 2010 issue of the Journal of Agricultural and Food Chemistry investigated the effects of catechins on eye diseases and found that consuming more catechins may help protect the eyes from oxidative damage and vision loss. Scientists involved in the study found evidence that catechins can pass from the digestive tract of rodents to the tissues of their eyes and reduce oxidative stress for up to 20 hours after ingestion. (11)
Observational studies found a minor correlation between daily consumption of green tea and a 5% lower risk of death from cardiovascular disease. In a 2015 meta-analysis of such observational studies, an increase in one cup of green tea per day was correlated with slightly lower risk of death from cardiovascular causes.[13] Green tea consumption may be correlated with a reduced risk of stroke.[17][18] Meta-analyses of randomized controlled trials found that green tea consumption for 3–6 months may produce small reductions (about 2–3 mm Hg each) in systolic and diastolic blood pressures.[18][19][20][21] A separate systematic review and meta-analysis of randomized controlled trials found that consumption of 5-6 cups of green tea per day was associated with a small reduction in systolic blood pressure (2 mmHg), but did not lead to a significant difference in diastolic blood pressure.[22]

I was recently diagnosed with cancer and the type I have affects my hormones and caused my weight to actually increase. My mother told me about a report she read on dandelion root tea and it's healing effects for cancer patients so I picked up a box of this at the grocery store. I've been drinking it for about a month now, 2 to 5 cups a day (no sugar) and I can see my symptoms improving. It also helped with the weight issue. I've dropped 16 pounds since I started drinking it. Getting the product from subscribe and save costs me about half of what the grocery store charges. I plan on drinking this very tea for the rest of my life. Definitely helps your body.
Ceremonial grade: Ceremonial grade is the highest quality matcha from the most carefully cultivated buds and leaves. Ceremonial grade is given the most attention to detail during processing to yield the freshest, most delicate tasting, and smoothest ground matcha. Ceremonial grade is meant to be enjoyed on its own, with no other sweeteners or additives, to really enjoy and appreciate the intended flavor.

Most detox teas contain caffeine, probably because this stimulant may suppress appetite, trigger your digestive system to let go of waste, and help you shed water weight. A caffeine-induced energy boost may also lead to working out a little longer or harder than usual. However, too much caffeine can also be risky (see above) and interfere with getting enough sleep–and catching too few zzzs may ultimately undo the tea's weight-loss effects. In fact, too little shuteye has been shown to trigger excessive eating and weight gain and even slow metabolism, which can make it easier to gain weight even if you don't eat extra calories. A good rule of thumb, regardless of where your caffeine is coming from, is to nix it at least six hours before bed. And if you're trying to shed pounds, commit to making adequate sleep a top priority.

Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.

It is used in castella, manjū, and monaka; as a topping for shaved ice (kakigōri); mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as matcha-jio. It is also used as flavouring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. Matcha frozen yogurt is sold in shops and can be made at home using Greek yogurt. The Japanese snack Pocky has a matcha-flavoured version. Matcha may also be mixed into other forms of tea. For example, it is added to genmaicha to form what is called matcha-iri genmaicha (literally, roasted brown rice and green tea with added matcha).
Those magical catechins also have tons of potential in helping people with heart issues. “Catechins present in green tea have the ability to prevent atherosclerosis, hypertension, endothelial dysfunction, ischemic heart diseases, cardiomyopathy, cardiac hypertrophy and congestive heart failure by decreasing oxidative stress, preventing inflammatory events, reducing platelet aggregation and halting the proliferation of vascular smooth muscle cells,” explains the author of the study, published in the Chinese Journal of Natural Medicines.
Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.
In 2009, King’s College researchers found that epicatechin may protect brain cells through mechanisms unrelated to its antioxidant ability, as epicatechin is one of the few flavonoids that can cross the blood-brain barrier. The King’s College researchers reported that somehow epicatechin protects brain cells from the negative effects of beta-amyloid plaques, although the exact mechanism of how this works is still not entirely know. (9)
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
But matcha didn’t skyrocket to celeb status on health merits alone. As we said back in 2011, wheatgrass is healthy, too, but we’re not seeing it in every other bakery and café. Matcha has flavor going for it—grassy, pleasantly vegetal, and slightly bitter—and a brilliant natural color that makes baked goods (like rainbow cookies) stand out from the crowd in busy bakeries (and on Instagram).

Along with caffeine, which gives green tea its characteristic taste, bitterness, and stimulating effect, green tea is also rich in a group of chemicals, called catechin polyphenols (commonly known as tannins, which contribute to bitter taste and astringency). These catechin polyphenols include catechin, epicatechin, epicatechin gallate (ECG), epigallocatechin gallate (EGCG), and various proanthocyanidins. They are also known as flavonoids and are very powerful antioxidants. Flavonoids, together with some amino acids like thiamine, are responsible for the potent flavor of green tea.


It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
Jump up ^ Horaido. "H4". JP: Dion. Archived from the original on 2005-04-06. Matcha used to be sold in packages of 10 monme (ancient measure of about 3.75 g, or 37.5 g for the package) and most tea masters considered that one package provided for 20 usucha (about 1.8 g each) or 10 koicha (about 3.75 g each). This is why today's traditional packaging is 40 g (the closest to 10 monme)
Matcha helps prevent cancer due to the presence of EGCG which has chemopreventive properties. Multiple studies have shown that polyphenols present in this tea prevent the proliferation of malignant cancerous cells, and promotes induction of apoptosis. It also assists in reducing the risk of developing various cancers including bladder, colorectal, breast and prostate cancer.

Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.


This tea is a rich source of antispasmodic agents, which can ease severe stomach cramps and abdominal pains. This is mainly due to the activation of K+ (potassium) ions in the body without antagonizing the activities of calcium, according to a report published in the Basic & Clinical Pharmacology & Toxicology. This can reduce the presence of hyperactivity in the gastrointestinal tract, thus preventing diarrhea and other intestinal issues.
Ceremonial grade: This is the highest quality used mainly in tea ceremonies and Buddhist temples. This is stone-ground into a powder by granite stone mills. It is high-quality and expensive (~$100–140 for 100g). The unschooled drinker is unlikely to notice a large difference between Ceremonial and Premium grade. Ceremonial is characterized by subtle tones of "umami".
In this traditional Japanese preparation, the powder is sifted through a fine mesh sieve and measured into a special bowl called a chawan. Hot water is added slowly while whisking briskly in a W pattern with a bamboo whisk called a chasen until smooth with a foamy froth on top. Matcha can have a slight astringent note and is usually served with a small sweet confection called a wagashi. Because of this complementary relationship with sweets and reputed green tea health benefits, it has become a favorite ingredient for chefs and confectioners.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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