That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.

A 2007 study concluded that green tea could hold promise as a new treatment for skin disorders such as psoriasis and dandruff. Researchers studied an animal model for inflammatory skin diseases, often characterized by patches of dry, red, flaky skin caused by the inflammation and overproduction of skin cells. Those treated with green tea showed slower growth of skin cells and the presence of a gene that regulates the cells' life cycles. 

Flavan-3-ols, the type of flavonoids found in green tea and other teas, provide many of the anti-aging effects of green tea. Catechins in various types of teas are the polyphenols that seem to have the most potent antioxidant effects, according to Natural Standard, the leading and most respected reviewer of herbal compounds. Specific flavan-3-ols found in green tea include monomers (catechins) called:

The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.

Indigenous to the Western Cape of South Africa, rooibos (Aspalathus linearis) is a shrub with long, needle-shaped leaves that turn red upon fermentation. When you drive through the countryside north of Cape Town, you see rooibos everywhere. Rooibos is a traditional beverage of the native Khoi people of the Cape area, though it has become more popular in recent years due to word spreading about its high antioxidant value. Traditionally, the native people harvest the leaves, bruise them with hammers, ferment them and dry them. The result is a red, astringent tea that refreshes and does not cause jitters.
Just have a cup of hot green tea after some rigorous exercise and you will be ready for a few more sets in no time. Furthermore, it effectively counters muscular pain due to overexertion of muscles. Although green tea isn’t widely consumed due to the presence of energy drinks in the market, if you visit Japan and China, you will see that green tea is the premier beverage used by practitioners of martial arts and various other sports.
Beautiful Fall day here in Dallas 😎Getting ready for a walk with the Ellie Girl and my @teamiblends of course. Love taking my tumbler on-the-go. My Alive tea keeps me energized (so I exercise instead of nap! 😉) This is actually Sean’s tumbler but the black is so sleek I stole it for the day… Use my code CGFREE to get a free black tumbler with your purchase of $49.99 when you order #iloveteami #thankyouteami
The available research on matcha includes a small pilot study published in the International Journal of Sports Nutrition and Exercise Metabolism in 2018. For the study, women consumed matcha green tea beverages before a 30-minute brisk walk. Researchers found that matcha consumption enhanced fat oxidation (the breakdown of fat into smaller molecules to be used for energy) during the walk.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?

According to Record of Gaya cited in Memorabilia of the Three Kingdoms, the legendary queen Heo Hwang-ok, a princess of the Ayodhya married to King Suro of Gaya, brought the tea plant from India and planted it in Baegwolsan, a mountain in current Changwon.[67]:3 However, it is a widely held view that systematic planting of tea bushes began with the introduction of Chinese tea culture by the Buddhist monks around the 4th century.[68] Amongst some of the earliest Buddhist temples in Korea, Bulgapsa (founded in 384, in Yeonggwang), Bulhoesa (founded in 384, in Naju) and Hwaeomsa (founded in Gurye, in 544) claim to be the birthplace of Korean tea culture.[68] Green tea was commonly offered to Buddha, as well as to the spirits of deceased ancestors.[68] Tea culture continued to prosper during the Goryeo Dynasty, with the tea offering being a part of the biggest national ceremonies and tea towns were formed around temples.[69] Seon-Buddhist manners of ceremony prevailed.[69] During the Joseon Dynasty, however, Korean tea culture underwent secularization, along with the Korean culture itself.[69] Korean ancestral rite jesa, also referred to as charye (차례; 茶禮, "tea rite"), has its origin in darye (다례; 茶禮, "tea rite"), the practice of offering tea as simple ancestral rites by the royal family and the aristocracy in Joseon.[69]
If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
You’ve probably heard a lot about the health benefits of drinking tea, especially the benefits of green tea, considered by many to be the ultimate “anti-aging beverage.” In Okinawa, Japan — one of the world’s “Blue Zones” that’s associated with longevity —drinking green tea daily is considered “essential.” (1) A popular practice is sipping on a combination of steeped green tea leaves, jasmine flowers and a bit of turmeric throughout the day.

In this traditional Japanese preparation, the powder is sifted through a fine mesh sieve and measured into a special bowl called a chawan. Hot water is added slowly while whisking briskly in a W pattern with a bamboo whisk called a chasen until smooth with a foamy froth on top. Matcha can have a slight astringent note and is usually served with a small sweet confection called a wagashi. Because of this complementary relationship with sweets and reputed green tea health benefits, it has become a favorite ingredient for chefs and confectioners.
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China.
Prior to use, the matcha often is forced through a sieve in order to break up clumps. There are special sieves available for this purpose, which usually are stainless steel and combine a fine wire mesh sieve and a temporary storage container. A special wooden spatula is used to force the tea through the sieve, or a small, smooth stone may be placed on top of the sieve and the device shaken gently.
I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
Green, black, brown and now, red! No, these aren’t just some colors on the palette of your paint box. They are hues in the world of tea. The latest addiction and addition to the list being the 'red' tea, all the way from South Africa. We are talking about the Rooibos tea. What makes Rooibos tea so popular is the fact that it is known to have 50% more antioxidants than those found in green tea. Rooibos is obtained from Aspalathus Linearis, a shrub native to the Cape of Good Hope.
Nine health benefits of turmeric tea Turmeric is a spice that contains curcumin, which seems to have anti-inflammatory and immune-boosting properties. In this article, we look at nine health benefits of turmeric tea. These include cancer prevention, protection against liver damage, and improved immune function. We also explain how to prepare turmeric tea. Read now
The risks associated with green tea are the same as those associated with any other kind of tea (common black tea, White Tea etc.) and are primarily due to the content of caffeine and tannin. The contraindications may vary with the percentage of caffeine and tannins in it. Most people might be familiar with these adversities, but it is still important to review and summarize the components responsible, as well as the associated risks.
Matcha literally means "powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you’re drinking the actual leaves, which have been finely powdered and made into a solution, traditionally by mixing about a teaspoon of matcha powder with a third cup of hot water (heated to less than a boil), which is then whisked with a bamboo brush until it froths.

The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
Still, there have been some interesting findings. A 2014 study looked at 25 randomized controlled trials on the link between tea and blood pressure and reported that when people drank tea—especially green tea—for 12 weeks, their blood pressure dropped significantly. A 2011 study reported that drinking green tea appeared to be linked with lower levels of bad LDL cholesterol, but more research is needed. Because matcha is a type of green tea, they may share similar benefits, but there’s not enough research to make that claim.
The many well-researched health benefits of green tea make it a great beverage to include in your diet for the prevention and treatment of cancer, heart problems, cardiovascular diseases, high cholesterol levels, rheumatoid arthritis, infection, tooth decay, and many others. Green tea contains an antioxidant called epigallocatechin-3 gallate (EGCG), which is also helpful in treating a variety of diseases.
Rooibos is sometimes used as substitute for milk with colicky babies, says Alvaro Viljoen, PhD, of the department of pharmacy at the University of the Witwatersrand. And the health benefits of Rooibos are bound to make it a favorite, he says: rich in antioxidants, rich in vitamin C, caffeine-free, and low in tannins, the residue in teas that can sometimes cause digestive problems.
Jump up ^ Caini, S; Cattaruzza, MS; Bendinelli, B; Tosti, G; Masala, G; Gnagnarella, P; Assedi, M; Stanganelli, I; Palli, D; Gandini, S (February 2017). "Coffee, tea and caffeine intake and the risk of non-melanoma skin cancer: a review of the literature and meta-analysis". European Journal of Nutrition (Systematic Review & Meta-Analysis). 56 (1): 1–12. doi:10.1007/s00394-016-1253-6. PMID 27388462.
Tea seeds were first brought to Japan in the early 9th century by the Buddhist monks Saicho and Kukai. During the Heian period (794–1185), Emperor Saga introduced the practice of drinking tea to the imperial family. The Zen Buddhist priest Eisai (1141–1215), founder of the Rinzai school of Buddhism, brought tea seeds from China to plant in various places in Japan. Eisai advocated that all people, not just Buddhist monks and the elite, drink tea for its health benefits.[50]
But matcha didn’t skyrocket to celeb status on health merits alone. As we said back in 2011, wheatgrass is healthy, too, but we’re not seeing it in every other bakery and café. Matcha has flavor going for it—grassy, pleasantly vegetal, and slightly bitter—and a brilliant natural color that makes baked goods (like rainbow cookies) stand out from the crowd in busy bakeries (and on Instagram).
All commercial tea produced in Japan today is green tea,[54] though for a brief period black tea was also produced in the late 19th and early 20th centuries. Japanese tea production is heavily mechanized, and is characterized by the use of modern technology and processes to improve yields and reduce labor. Because of the high cost of labor in Japan, only the highest quality teas are plucked and processed by hand in the traditional fashion.[55]
Green tea is processed using either artisanal or modern methods. Sun-drying, basket or charcoal firing, or pan-firing are common artisanal methods. Oven-drying, tumbling, or steaming are common modern methods.[32] Processed green teas, known as aracha, are stored under low humidity refrigeration in 30- or 60-kg paper bags at 0–5 °C (32–41 °F). This aracha has yet to be refined at this stage, with a final firing taking place before blending, selection and packaging take place. The leaves in this state will be re-fired throughout the year as they are needed, giving the green teas a longer shelf-life and better flavor. The first flush tea of May will readily store in this fashion until the next year's harvest. After this re-drying process, each crude tea will be sifted and graded according to size. Finally, each lot will be blended according to the blending order by the tasters and packed for sale.[33]

Liver problems have been reported in a small number of people who took concentrated green tea extracts. Although the evidence that the green tea products caused the liver problems is not conclusive, experts suggest that concentrated green tea extracts be taken with food and that people discontinue use and consult a health care provider if they have a liver disorder or develop symptoms of liver trouble, such as abdominal pain, dark urine, or jaundice.
Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work. 

If you do choose to try a tea detox, the most important aspect isn't the kind of healthy tea you choose—it’s what else you eat: “Tea can only be medicinal and detoxifying if your diet isn’t taxing your system, which most American meals are guilty of,” says Lagano. In order to truly detoxify your body, cut processed and fried foods, and up your intake of fruits, vegetables, whole grains, lean proteins, and anti-inflammatory fats like avocados and almonds, says Villacorta. Once your diet is clean and gentle on your body, detoxifying teas can begin to enhance your natural organ function.

These are some of the many benefits but the reality is one cup of tea a day will not give you all the abundant gains. The jury is out on how many cups are necessary; some say as little as two cups a day while others five cups. If you are thinking of going down this route, you may want to consider taking a green tea supplement instead (it would keep you out of the bathroom).
I wasn't a tea drinker before getting this tea, and I have to admit, I really like it. I have about 2-3 glasses per day with just a little bit of honey...very good. I bought this tea to see if it would help with my allergies. I doing some research that was one of the claims from several web sites, and it has to be true if it's on the web....right? :) I'm skeptic, but I thought even if it helped a little it would be worth it. So...I don't know if it was a matter of timing and the allergens all dropped the day I started drinking this tea, but I haven't taken an allergy pill in 7 days. I was taking them daily, sometimes twice a day. Don't get me wrong, I wouldn't call this a miracle cure. There are days where I've had some issues with allergies, but congestion has been far less than before. So I have to say that for me, I did seem to help. So even if all the health claims are only 25% true....it's probably worth it. If you're looking for tea that has a nice flavor and no caffeine, give this one a try, I don't think you'd be disappointed.

Rooibos tea is anti-inflammatory in nature, which means that it reduces blood pressure and scavenges free radicals like other antioxidants. Quercetin, another powerful antioxidant found in rooibos tea, has been linked to preventing a wide variety of heart conditions. It promotes an increase in HDL cholesterol (good cholesterol) and inhibits the LDL cholesterol (bad cholesterol) from binding to the walls of arteries and blood vessels.
You’ve probably heard a lot about the health benefits of drinking tea, especially the benefits of green tea, considered by many to be the ultimate “anti-aging beverage.” In Okinawa, Japan — one of the world’s “Blue Zones” that’s associated with longevity —drinking green tea daily is considered “essential.” (1) A popular practice is sipping on a combination of steeped green tea leaves, jasmine flowers and a bit of turmeric throughout the day.

Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.

The important thing to note here is that what we refer to as red tea in our shop and what is called red tea in China would be referred to as black tea in most other countries. The distinction in color depends on whether you are talking about the color of the leaves or the color of the brew. The color of the brew is typically a beautiful amber, red color thus leading to the name “red tea”. The color of the leaves though are typically dark black, thus leading to the name “black tea”. Thus the terms can be used interchangeably. Red tea is oxidized/fermented for about 6-10 hours until the leaves turn an amber/black color and then they are dried to stop the oxidation process.


Our green tea is passed through a steaming treatment before rolling. Steaming applies light heat to the leaves to help halt the oxidation process before the leaves are rolled into shape. Steaming also helps expose the fresh, grassy flavor of the leaf. Green tea leaves are not allowed to oxidize after rolling, which is why they remain light color and flavor.
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