On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
These are some of the many benefits but the reality is one cup of tea a day will not give you all the abundant gains. The jury is out on how many cups are necessary; some say as little as two cups a day while others five cups. If you are thinking of going down this route, you may want to consider taking a green tea supplement instead (it would keep you out of the bathroom).

The reason that green tea has more health benefits attached to it than black tea is due to the processing. Black tea is processed in a way that allows for fermentation whereas green tea’s processing avoids the fermentation process. As a result, green tea retains maximum amount of antioxidants and poly-phenols the substances that give green tea its many benefits.


Do you know what the term “cha” means, which is often found in the names of various qualities of green tea such as gyokurocha, sencha, bancha, matcha, and houjicha? It simply means “tea”, and tea is extremely popular all over India as “cha” (in Bengal & adjacent states) and “chai” in other areas. Just some fun facts for you to share with other tea lovers over your next cup of green tea!
Ceremonial grade: This is the highest quality used mainly in tea ceremonies and Buddhist temples. This is stone-ground into a powder by granite stone mills. It is high-quality and expensive (~$100–140 for 100g). The unschooled drinker is unlikely to notice a large difference between Ceremonial and Premium grade. Ceremonial is characterized by subtle tones of "umami".
The polyphenols in green tea, especially EGCG, have been shown to have a particularly powerful effect in supporting skin cells and cellular DNA in the presence of UV radiation from sunlight. May different clinical studies have shown EGCG to help skin defend against UVA and UVB rays. And because these polyphenols can accumulate in the skin, regularly drinking green tea or taking a green tea supplement with EGCG can act as all-day supplemental protection.
The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.

If you do choose to try a tea detox, the most important aspect isn't the kind of healthy tea you choose—it’s what else you eat: “Tea can only be medicinal and detoxifying if your diet isn’t taxing your system, which most American meals are guilty of,” says Lagano. In order to truly detoxify your body, cut processed and fried foods, and up your intake of fruits, vegetables, whole grains, lean proteins, and anti-inflammatory fats like avocados and almonds, says Villacorta. Once your diet is clean and gentle on your body, detoxifying teas can begin to enhance your natural organ function.


Jump up ^ Caini, S; Cattaruzza, MS; Bendinelli, B; Tosti, G; Masala, G; Gnagnarella, P; Assedi, M; Stanganelli, I; Palli, D; Gandini, S (February 2017). "Coffee, tea and caffeine intake and the risk of non-melanoma skin cancer: a review of the literature and meta-analysis". European Journal of Nutrition (Systematic Review & Meta-Analysis). 56 (1): 1–12. doi:10.1007/s00394-016-1253-6. PMID 27388462.
Day 1: So you’re supposed to drink your tea first thing in the morning (or before a workout), but I didn’t receive my package until after arriving home for the day (in the early evening). Since I am a slave to my own desire for instant gratification, I said “Screw the rules!” and made my first cup right then and there. Immediate observation: It’s actually pretty delicious. I don’t consider myself a tea connoisseur by any means, so I was pleasantly surprised. I didn’t think it needed the recommended addition of honey.
In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
This is yet another powerful benefit of green tea. Astringent substances trigger contractions in muscles and tissues while toning up muscles and skin. Even if you do not wish to drink green tea, a simple, daily mouthwash with it can cause sufficient contraction in your gums to keep them firm and tight on the teeth, thus preventing loosening and loss of teeth. You can also wash your hair with green tea and feel it grow stronger and healthier every day.
Researchers from the Netherlands confirmed in a recent study that two green tea compounds, L-theanine and caffeine, can significantly boost levels of attention and alertness, building on what is already known about the brain benefits of green tea. The drink is less likely to make you jittery and anxious than other energy-boosting drinks, because it contains lower levels of caffeine than other teas or coffee. In another study published in the American Journal of Clinical Nutrition, researchers discovered that drinking just one cup of green tea a day made people age 55 and older 38 percent less likely to experience a decline in their mental abilities. Drinking a second cup daily made them 54 percent less likely to show mental declines.
Rooibos (pronounced ROY-boss) appears to be matching -- and possibly besting -- the health benefits claimed for other more established teas. A favorite among South Africans for years, the beverage is said by some to have 50% more antioxidants than are found in green tea. Antioxidants are the organic substances believed to scavenge "free radicals," the toxic by-product of natural biological processes that can damage cells and lead to cancer.
Safety Warning Do not brew more than 15 minutes. Do not brew more than 15 minutes. This Product is a dietary supplement - Do not take more then recommended - Do not take this product if you have high blood pressure or cardiovascular disease. -Do not take if pregnant or breast feeding - Consult your doctor before using this product if you have any medical conditions This product is recommended for adults only. If you are pregnant or have any concerns regarding interactions with your medications, please consult your doctor before taking. The vast majority MateFit users won't feel any side effects from these ingredients. But, since humans come in many different sizes and shapes we cannot guarantee that EVERYONE on planet earth will have a positive experience. If you do sense any ill side effects, then don't worry they're not life threatening and you can stop consuming MateFit at any time. Some of the side effects might be: rashes, breaking out (pimples), itchy throat, or nausea. —
Several population-based clinical studies have shown that both green and black teas may help protect against cancer. Early clinical studies suggest that the polyphenols in tea, especially green tea, may play an important role in the prevention of cancer. Researchers also believe that polyphenols help kill cancerous cells and stop them from growing.
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
Good for mind, body, and spirit, our traditional detox teas are a healthy way to cleanse your system. Experience the benefits of these herbal teas – each one is a recipe for a happy body. A must-try for anyone in search of cleansing, our get clean® - No. 7 Herb Tea for Detoxing has earned rave reviews from Citizens – its all-natural ingredients stimulate the liver and help eliminate toxins.
In 2009, King’s College researchers found that epicatechin may protect brain cells through mechanisms unrelated to its antioxidant ability, as epicatechin is one of the few flavonoids that can cross the blood-brain barrier. The King’s College researchers reported that somehow epicatechin protects brain cells from the negative effects of beta-amyloid plaques, although the exact mechanism of how this works is still not entirely know. (9)
Green tea also seems to boost physical performance, increase exercise endurance, and decrease reaction time, and there are many, many such studies showing these effects from caffeine, although other ingredients in green tea may aid this effect. Caffeine, and green tea’s, ability to mobilize fatty acids in fat tissue to make them more easily available for use as energy also seems to aid physical performance. In one study, caffeine was shown to significantly increase physical performance (exercise endurance and exertion). The antioxidants in green tea may also help prevent tissue damage during physical exertion as well.
That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.
This tea is a rich source of antispasmodic agents, which can ease severe stomach cramps and abdominal pains. This is mainly due to the activation of K+ (potassium) ions in the body without antagonizing the activities of calcium, according to a report published in the Basic & Clinical Pharmacology & Toxicology. This can reduce the presence of hyperactivity in the gastrointestinal tract, thus preventing diarrhea and other intestinal issues.
I should note that I am currently deployed and have little access to the facilities to make a great cup of tea. One of the great things about matcha however is that you need only a blender bottle and ice and you have a perfect iced matcha for the Iraq heat. Let me tell you, nothing like the grassy, subtly sweet taste to get your morning started right. PT? Matcha. Drills? Matcha. conducting a firefight with Islamic State extremists? Hasn't happened yet, but if it happened I can tell you that I would have my Hydroflask filled with this stuff and engage them with the calm energy of the vegan, philosophy major, Prius-driving, non-binary person I am.

Drinking green tea or taking green tea supplements decreases the blood concentration of total cholesterol (about 3–7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol or triglycerides.[23][22][26] A 2013 Cochrane meta-analysis of longer-term randomized controlled trials (>3 months duration) concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.[23]
A well-known compound found in green tea is called EGCG (which stands for epigallocatechin-3-gallate). EGCG is associated with enhanced metabolic activities that may prevent weight gain or assist with weight maintenance. Some of the ways that EGCG seems to work is by boosting thermogenesis (the body producing heat by using energy) and suppressing appetite, although not every study has found evidence that these effects are substantial.
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
Most Japanese teas are blended from leaves grown in different regions, with less emphasis on terroir than in the Chinese market. Because of the limited quantity of tea that can be produced in Japan, the majority of production is dedicated to the premium tea market. Bottled tea and tea-flavored food products usually use lower-grade Japanese-style tea produced in China.[57]
Because matcha preparation uses ground tea leaves that cannot be removed after steeping, the caffeine content in a cup of matcha is much higher than that of a cup of tea prepared using tea bags or leaves. However, the exact caffeine content may vary depending on the ratio of water to matcha powder used. Matcha contains less than half the amount of caffeine per cup than in a similar-sized cup of coffee.
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Matcha (抹茶, Japanese pronunciation pronounced [mat.tɕa], English /ˈmætʃə/[1][i]) is finely ground powder of specially grown and processed green tea leaves. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Burdock Root - a member of the daisy family that originated in Eurasia - is now firmly established as a naturalized plant in North America. Herbalists value burdock for helping to detoxify the liver. The root is served as a food in Japan, where it is known as gobo. Resembling a long brown carrot, burdock can be prepared in the same way you might enjoy a carrot, such as fresh juice or in a stir-fry dish.
University of Hong Kong researchers published a study in the August, 2009 Journal of Agricultural and Food Chemistry concerning green tea and bone health. When the bone cells of rats were exposed to green tea catechins, EGC in particular stimulated an enzyme that promotes bone growth by 79 percent. The catechins also increased bone mineralization and weakened the activity of cells that reabsorb bone rather than form it. (10)
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
All commercial tea produced in Japan today is green tea,[54] though for a brief period black tea was also produced in the late 19th and early 20th centuries. Japanese tea production is heavily mechanized, and is characterized by the use of modern technology and processes to improve yields and reduce labor. Because of the high cost of labor in Japan, only the highest quality teas are plucked and processed by hand in the traditional fashion.[55]
While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
Every day, countless people throw away valuable antioxidants and minerals. While seemingly unimaginable, that’s exactly what happens when you brew a cup of green tea because water can only extract a fraction of green teas benefits. The majority actually remains unused, trapped in the tea leaves. In reality, the only way to truly take advantage of green teas full potential is to consume the entire leaf. But that doesn’t mean you need to start eating tea leaves. The simplest solution is to just enjoy a bowl of matcha. Because matcha is straight, stoneground tea leaves, matcha provides you with green teas powerful arsenal of vitamins, minerals, antioxidants, and amino acids in a way no other green tea can.
4 stars, this shipped really fast and was delivered today. So since its my first day of trying this i have no odea on the results itll have if any but I'm impressed with the taste. The smell qas a bit strong so I thought it was going to be bitter but nope its DELICIOUS :) i dont have to put honey in it either (and I usually do to help block strong flavors)
Yup, those samurai. The samurai were cultured, fearsome warriors who ranked highly in ancient Japanese caste society. Their identity was built on Zen Buddhism, practicing the principles of discipline, ritual, and purification. The tea ceremony developed into an art form and cultural tradition as the samurai added hundreds of detailed steps in the practice. Specific instructions for how to sit and how to prepare Matcha green tea, the proper hand movements and even the proper design for a tea room were recorded in detail.
The rooibos plant is endemic to a small part of the western coast of the Western Cape province of South Africa. It grows in a symbiotic relationship with local micro-organisms. Scientists speculate that climate change may threaten the future survival of the plant and the R600-million (approximately €43-million in March 2017) rooibos industry. Some claim that increasing temperatures and decreasing rainfall may result in the extinction of the plant within the next century.[15]
A stone mill consists of two granite parts, with a slight opening in the middle called "Fukumi." The tea is funneled in from the top, filling in this small space, and pushed out gradually. Though each stone mill can only grind up to 30-40g of Matcha per hour (that's approximately one tin), only these mills made of granite are able to preserve the color, flavor, and nutritional components of Matcha.
Green tea has many health benefits. “It contains many nutrients, including antioxidants and anti-cancer and brain-healthy compounds,” Smith reminds us. One thing is for sure: regardless of whether or not you’ll shed pounds with green tea, drink it anyway. “All teas contain many healthful nutrients; it’s one of the healthier choices for a beverage!” Smith says.
One of the most unexpected health benefits of matcha tea, is that drinkers experience a boost of energy throughout the day. In one study, researchers had thought that this was from the caffeine in matcha, but they found that it was actually the combination of matcha’s natural properties. Another recent study found that matcha even improved physical endurance by 24%.

Already nearly calorie free, matcha is a great addition to a weight loss program by tackling the problem from both sides. It boosts metabolism and burns fat. One recent study even suggested that matcha may help burn calories by four times. At the same time, matcha does not put any stress on the body. It doesn’t raise blood pressure or heart rate, making it a safe alternative to questionable quick fixes or pharmaceuticals ridden with side effects.
Clinical studies suggest that green tea may boost your metabolism and help you burn fat. Green tea can also help you lose weight and lower your risk of becoming overweight or obese. Much of this effect is likely due to caffeine, but other compounds in tea may also contribute to this effect. By helping you selectively burn the fat you have stored in your body for energy, green tea may help you feel fuller and maintain a more steady energy level, resulting in less hunger cravings and less calories consumed.
The alpha hydroxy acid and zinc in this red tea are very good for the skin. You can also try applying some rooibos tea powder directly to the skin to relieve acne, pimples, sunburn or related skin conditions. Alpha-hydroxy acids can reduce the signs of wrinkles and other premature aging symptoms but they are rarely found in natural products. They are found in chemical peels, which revitalize the skin and leave it fresh and invigorated with a healthy glow. However, there has been some controversy about commercial uses of alpha hydroxy acid, so it is always better to get it from a natural source, like red rooibos tea.
If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
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