I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
Green tea, however, is considered to have originated in China. It is said that even today the word “tea” in China refers only to green tea, not to the general category of tea as it does in the West. China’s Yunnan province is considered to be the original home of the Camellia sinensis plant species. In fact, 260 of the world’s 380+ varieties of tea can be found in Yunnan.
Matcha tea has antioxidants such as catechins – EGCG (epigallocatechin gallate), which detoxifies the body. A research study assessing the antioxidant power of this tea has revealed that as compared to other green teas matcha has the highest amount of EGCG. These antioxidants seek out for the oxygen free radicals and neutralize their harmful effects. Thus, protecting the body from the occurrence of disorders or inflammations associated with the oxidative stress.
Not sure about the weight loss end of the sales pitch however I can tell you this has a great detox or probiotic effect. I train 5 days a week and eat 90/10 clean. At times the amount of fiber in take in will cause issues with my ability to process and pass...anyhow this has helped with bloating and the above noted issue. It has a great light taste, not bitter, nor tasteless. I didn't add any sweetener and loved the taste on its own. Will buy again.
Both nutritionists we spoke to agree that drinking tea when you wake up and before bed can help your system rev up and calm down, depending on which variety you choose. If you’re a tea fanatic, work in a few cups throughout the day: Unless you’re sensitive to caffeine, you can probably handle five to seven cups a day without any negative side effects, says Lagano.
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Houjicha: Also spelled as “Hojicha”, this is not a pure or absolute green tea. Rather, it is a mixture of green tea and powdered roasted cereals such as wheat, barley, or rice. The quality and price of this variety depend upon the percentage or ratio of green tea to cereal content. The better ones, which have more green tea in them, are more expensive and have a greener look when brewed; on the other hand, those with higher grain contents yield a golden brown color and are cheaper.