contains antioxidants, including polyphenols such as epigallocatechin gallate (EGCG), which can powerfully quench damaging “free radicals,” metabolic byproducts that are chemically reactive and can damage cells. According to a study published in the European Journal of Clinical Nutrition, the polyphenols found in green tea provide six times the radical-quenching potential of those found in black tea.

University of Hong Kong researchers published a study in the August, 2009 Journal of Agricultural and Food Chemistry concerning green tea and bone health. When the bone cells of rats were exposed to green tea catechins, EGC in particular stimulated an enzyme that promotes bone growth by 79 percent. The catechins also increased bone mineralization and weakened the activity of cells that reabsorb bone rather than form it. (10)


Houjicha: Also spelled as “Hojicha”, this is not a pure or absolute green tea. Rather, it is a mixture of green tea and powdered roasted cereals such as wheat, barley, or rice. The quality and price of this variety depend upon the percentage or ratio of green tea to cereal content. The better ones, which have more green tea in them, are more expensive and have a greener look when brewed; on the other hand, those with higher grain contents yield a golden brown color and are cheaper.
Rooibos contains polyphenols that have anti-inflammatory, antiviral, and antimutagenic qualities. Polyphenols are organic chemicals that are often praised for their antioxidant capabilities. Studies suggest that regularly drinking organic red rooibos tea provides the liver with potent antioxidants, helping the organ to improve detoxification. Antioxidants act as scavengers of free radicals throughout the body, which are detrimental byproducts of cell metabolism that can cause cancer and heart diseases. Aspalathin and nothofagin are two other vital antioxidants that rooibos tea contains, making it a great beverage to boost your immune system and protect your body against all types of diseases.
That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.
I'll be the first to admit I am NO matcha tea expert. However, I do enjoy this tea a lot. It has a very green, planty taste kind of. It is a lot stronger than something like generic green tea bags from different brands I have tried. I use a tiny whisk to stir it up in hot water and drink. There are some grains at the bottom of the cup that I drink, but it isn't as crazy as greek coffee or anything like that with a thick sludge at the bottom. I like that this gives me the benefits of green tea without having to down as many cups of it, because the matcha is much more potent.

Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.
The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.
It also appears to contain more EGCG. ConsumerLab.com, an independent testing group, tested matcha products in 2015 and found that matcha provided 17 mg to 109 mg of EGCG per serving. By comparison, the average brewed green tea provides 25 to 86 mg per serving. While matcha powders contained more catechins per gram than brewed green tea, it was substantially more expensive: The lowest cost matcha powder was available at the time for $2.31 for 200mg of EGCG, compared to 27 cents for the same amount from brewed green tea. Compared to the powders, matcha in tea bags provides significantly less EGCG.
Several population-based clinical studies have shown that both green and black teas may help protect against cancer. Early clinical studies suggest that the polyphenols in tea, especially green tea, may play an important role in the prevention of cancer. Researchers also believe that polyphenols help kill cancerous cells and stop them from growing.
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Does green tea really burn fat, and will drinking green tea help you lose more weight? According to some research findings, consuming antioxidants found in green tea, especially catechins and the compound called EGCG, may promote metabolic health and modestly prevent weight gain. When 11 studies and articles were included in one 2009 meta-analysis that was published in the International Journal of Obesity, researchers found that “catechins or an epigallocatechin gallate (EGCG)-caffeine mixture have a small positive effect on weight loss and weight maintenance.” (12)
Tea culture of Korea was actively suppressed by the Japanese during the Japanese forced occupation period (1910‒1945), and the subsequent Korean War (1950‒1953) made it even harder for the Korean tea tradition to survive.[70] The restoration of the Korean way of tea began in the 1970s, around Dasolsa.[70] Commercial production of green tea in South Korea only began in the 1970s,.[71] By 2012 the industry was producing 20% as much tea as Taiwan and 3.5% as much as Japan.[72][73] Green tea is not as popular as coffee or other types of Korean teas in modern South Korea. The annual consumption per capita of green tea in South Korea in 2016 was 0.16 kg (0.35 lb), compared to 3.9 kg (8.6 lb) coffee.[74] Recently however, as the coffee market reached saturation point, South Korean tea production doubled during 2010‒2014,[75] as did tea imports during 2009-2015,[76] despite very high tariff rate (513.6% for green tea, compared to 40% for black tea, 8% for processed/roasted coffee, and 2% for raw coffee beans).
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