Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.

Caffeine content: Matcha tea contains some amount of caffeine which may trigger allergic reactions. These reactions may include diarrhea, cardiac arrhythmia, and irritable bowel syndrome. Caffeine can also cause drug interactions basis the amount consumed. If you are new to matcha and are unaware of its sensitivities, then it is always advisable to ensure natural vigilance while trying it for the first time.
Tea plants that are specifically grown and used to make matcha are also typically shaded for two weeks to increase chlorophyll levels before the leaves are picked, further boosting concentration of healthy compounds. Matcha green tea tends to be more expensive than buying tea leaves for steeping, but a little goes a long way. Matcha is usually available in powder form and is a good choice for adding green tea’s taste and the benefits of green tea to recipes like smoothies, baked goods or ice cream.
The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.
Green tea is considered one of the world's healthiest drinks and contains one of the highest amounts of antioxidants of any tea. Natural chemicals called polyphenols in tea are what are thought to provide its anti-inflammatory and anti-carcinogenic effects. Green tea is approximately 20-45 percent polyphenols by weight, of which 60-80 percent are catechins such as EGCG. Catechins are antioxidants that are said to help prevent cell damage.
Every checkout line magazine seems to have their own version of “the” detox diet. Our tea isn’t a fad, it’s based in Traditional Chinese Medicine. We’ve formulated this blend to work in harmony with your body’s natural detoxification process, instead of shocking it with overly active plants or an intense cleanse. Schisandra berry is one of the main ingredients and is unique in that it has all five tastes. In combination with chicory root, dandelion root and lycium fruit (a.k.a. goji), this blend helps to stimulate your liver’s natural process of detoxification,* giving your liver the love it deserves.
Because matcha is a powder made from ground tea leaves, it is not steeped in the traditional way. To prepare matcha, add between ½ teaspoon and 1 teaspoon of matcha green tea powder to a cup. Fill a kettle with water and heat to just short of boiling. Pour 6 ounces of the steaming water into the cup of matcha powder. Then, blend vigorously with a tea frother or bamboo matcha whisk, until the top is nice and foamy. You may need to experiment with the proportions of water and matcha powder to find your favored strength.

Forsythia fruit is the dried seed pod of Forsythia suspensa, a lovely bright yellow flowering bush that is among the first spring blooms in many northern climates. Native to China, forsythia fruit is used in Traditional Chinese Medicine (TCM) for detoxifying. Because of its detoxifying qualities, forsythia fruit often finds its way into TCM formulas to support the kidneys and skin.


Choan, E., Roanne Segal, Derek Jonker, Shawn Malone, Neil Reaume, Libni Eapen, and Victor Gallant. “A prospective clinical trial of green tea for hormone refractory prostate cancer: an evaluation of the complementary/alternative therapy approach.” In Urologic Oncology: Seminars and Original Investigations, vol. 23, no. 2, pp. 108-113. Elsevier, 2005.
The important thing to note here is that what we refer to as red tea in our shop and what is called red tea in China would be referred to as black tea in most other countries. The distinction in color depends on whether you are talking about the color of the leaves or the color of the brew. The color of the brew is typically a beautiful amber, red color thus leading to the name “red tea”. The color of the leaves though are typically dark black, thus leading to the name “black tea”. Thus the terms can be used interchangeably. Red tea is oxidized/fermented for about 6-10 hours until the leaves turn an amber/black color and then they are dried to stop the oxidation process.

Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.

In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)

Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]
Researchers from the Netherlands confirmed in a recent study that two green tea compounds, L-theanine and caffeine, can significantly boost levels of attention and alertness, building on what is already known about the brain benefits of green tea. The drink is less likely to make you jittery and anxious than other energy-boosting drinks, because it contains lower levels of caffeine than other teas or coffee. In another study published in the American Journal of Clinical Nutrition, researchers discovered that drinking just one cup of green tea a day made people age 55 and older 38 percent less likely to experience a decline in their mental abilities. Drinking a second cup daily made them 54 percent less likely to show mental declines.
Neither red nor black tea is to be confused with Rooibos, often called “Red Bush Tea” or “Rea Tea” for short. Rooibos (Aspalathus linearis) is a South African plant that is a member of the legume family and is not related to the tea plant (Camellia sinensis). Rooibos has a very different taste and feel than red (or black!) tea, it is much sweeter and lighter than black tea, although it is often mixed with sugar and cream or a lemon as you might find heavy black tea drinking countries such as England or the United States.
4 stars, this shipped really fast and was delivered today. So since its my first day of trying this i have no odea on the results itll have if any but I'm impressed with the taste. The smell qas a bit strong so I thought it was going to be bitter but nope its DELICIOUS :) i dont have to put honey in it either (and I usually do to help block strong flavors)
A juniper berry is not a true berry, but is a seed cone with unusually fleshy and merged scales that give it a berry-like appearance. Used as a spice in European cuisine, juniper berry has been used in traditional herbal medicine to support kidney and urinary tract function, as well as to help maintain healthy blood pressure levels that are already within the normal range. The essential oil can be stimulating to the kidneys. The warming and bitter properties support digestion and can soothe intestinal gas. Juniper berry can also be warming for the joints.
Jump up ^ Iswaldi, I; Arráez-Román, D; Rodríguez-Medina, I; Beltrán-Debón, R; Joven, J; Segura-Carretero, A; Fernández-Gutiérrez, A (2011). "Identification of phenolic compounds in aqueous and ethanolic rooibos extracts (Aspalathus linearis) by HPLC-ESI-MS (TOF/IT)". Analytical and Bioanalytical Chemistry. 400 (10): 3643–54. doi:10.1007/s00216-011-4998-z. PMID 21509483.

Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible.
Researchers from the Netherlands confirmed in a recent study that two green tea compounds, L-theanine and caffeine, can significantly boost levels of attention and alertness, building on what is already known about the brain benefits of green tea. The drink is less likely to make you jittery and anxious than other energy-boosting drinks, because it contains lower levels of caffeine than other teas or coffee. In another study published in the American Journal of Clinical Nutrition, researchers discovered that drinking just one cup of green tea a day made people age 55 and older 38 percent less likely to experience a decline in their mental abilities. Drinking a second cup daily made them 54 percent less likely to show mental declines.
Drinking green tea or taking green tea supplements decreases the blood concentration of total cholesterol (about 3–7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol or triglycerides.[23][22][26] A 2013 Cochrane meta-analysis of longer-term randomized controlled trials (>3 months duration) concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.[23]
Update... I made this tea cold and it was amazing! I read that another reviewer said that it had no flavor? All I can imagine is that maybe he/she is not letting the bag seep long enough? Or maybe using too much water? For my cold brew, I boil 4 cups of water and seep 6 bags for about 30 min. I then add 1 Tbsp honey and about 4-6 Tbsp fresh lemon juice. I keep that in the fridge in a glass container. When I want a drink, I fill a tall glass with ice and pour it over. As the ice melts, it dilutes the tea and is the perfect flavor! Add a sprig of fresh mint in your glass and it's even better! This is my everyday drink... delicious hot or cold!

It’s important to note that herbs can have powerful effects on the body when taken in large amounts, so use the tea as directed. Also, stay hydrated. Because several of these herbal ingredients are diuretics, your body will be losing fluids and you’ll be passing more urine than usual. It’s important to replenish the fluids within your body to avoid dehydration.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.

Green tea can help you lose weight. Several studies have suggested that the flavonoids and caffeine in green tea can help elevate metabolic rate, increase fat oxidation and even improve insulin activity. One study showed that those who consumed green tea and caffeine lost an average of 2.9 pounds during a 12-week period, while sticking to their regular diet. Another study suggested the increase in calorie output was equal to about 100 calories over a 24-hour period.
Day 1: So you’re supposed to drink your tea first thing in the morning (or before a workout), but I didn’t receive my package until after arriving home for the day (in the early evening). Since I am a slave to my own desire for instant gratification, I said “Screw the rules!” and made my first cup right then and there. Immediate observation: It’s actually pretty delicious. I don’t consider myself a tea connoisseur by any means, so I was pleasantly surprised. I didn’t think it needed the recommended addition of honey.

Matcha is a high-grade green tea ground into powdered form. The green tea powder is whisked into hot water, instead of steeped, to form a frothy drink. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing.


Neither red nor black tea is to be confused with Rooibos, often called “Red Bush Tea” or “Rea Tea” for short. Rooibos (Aspalathus linearis) is a South African plant that is a member of the legume family and is not related to the tea plant (Camellia sinensis). Rooibos has a very different taste and feel than red (or black!) tea, it is much sweeter and lighter than black tea, although it is often mixed with sugar and cream or a lemon as you might find heavy black tea drinking countries such as England or the United States.
According to science, matcha is something of a miracle supplement. For one, it makes you feel good. One recent study examined the effects of the phytochemicals in green tea on mood and cognition. The combo of caffeine (present in most green teas) and L-theanine, an amino acid found in some teas, were found to “improve performance in attention-switching tasks and alertness, but to a lesser extent than caffeine alone,” partly because of how L-theanine chills you out.

Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.
Diabetics lose their sensitivity to insulin, which means insulin is less effective in signaling to cells to absorb sugar from the blood stream, resulting in both higher blood sugar and higher blood insulin levels. Because both sugar and insulin are damaging to the cardiovascular system, over time many adverse effects result. (The more sensitive you are to insulin, and in general the lower your normal blood sugar level, the better.)

Research shows that people who regularly drink green tea do not fall victim to common bacterial and viral infections as easily as those who do not add it to their diet. It boosts the immune system. The catechins, present in green tea, prevent bacteria and viruses from attaching themselves to cell walls in order to infect them. These catechins also counter the toxins released by microbes. This antimicrobial property also protects you from bad breath, dysentery, diarrhea, tooth decay, indigestion, flu, cough and cold, and colitis, all of which are caused by the microbial and fungal action.
Even organically grown green teas have been shown to contain lead, which is absorbed by the plant from the environment, particularly tea grown in China. When traditional green tea is steeped, about 90% of the lead stays in the leaf, which is discarded. With matcha, since the whole leaf is consumed, you will ingest more lead. One independent group, ConsumerLab.com, which tested teas, estimates that a cup of matcha may contain as much as 30 times more lead than a cup of green tea. Therefore, they recommend drinking no more than one cup daily, and not serving it to children.

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
Consult your physician and follow all safety instructions before beginning any exercise program or using any supplement or meal replacement product, especially if you have any unique medical conditions or needs. The contents on our website are for informational purposes only, and are not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical advice, diagnosis, or treatment.
• In skin cancer studies, lab animals that were given green tea developed 1/10th as many tumors as animals that were given water. The EGCC in green tea inhibits the production of urokinase, an enzyme that cancer cells need in order to grow. It also seems to stimulate the process of programmed cell death, or apoptosis, in cancer cells. Pair your green tea with these 30 foods that help prevent cancer.
In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
In China during the Tang Dynasty (618–907), tea leaves were steamed and formed into tea bricks for storage and trade. The tea was prepared by roasting and pulverizing the tea, and decocting the resulting tea powder in hot water, then adding salt.[2] During the Song Dynasty (960–1279), the method of making powdered tea from steam-prepared dried tea leaves, and preparing the beverage by whipping the tea powder and hot water together in a bowl became popular.[3]

Green tea is processed using either artisanal or modern methods. Sun-drying, basket or charcoal firing, or pan-firing are common artisanal methods. Oven-drying, tumbling, or steaming are common modern methods.[32] Processed green teas, known as aracha, are stored under low humidity refrigeration in 30- or 60-kg paper bags at 0–5 °C (32–41 °F). This aracha has yet to be refined at this stage, with a final firing taking place before blending, selection and packaging take place. The leaves in this state will be re-fired throughout the year as they are needed, giving the green teas a longer shelf-life and better flavor. The first flush tea of May will readily store in this fashion until the next year's harvest. After this re-drying process, each crude tea will be sifted and graded according to size. Finally, each lot will be blended according to the blending order by the tasters and packed for sale.[33]


One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.
I've been a HUGE fan of matcha for two years now. I used to order matcha water from Starbucks when it used to be 87 cents. (But corporate caught on). If you're like me and Starbucks' $5 drink isn't working for you, but you still crave your matcha this is the closest thing you'll get as far as results go. I'll be honest though, through some investigation, I discovered that Starbucks put some sugar with their matcha. So no, it doesn't taste AS sweet. After a few times though and experimenting, I mix up my matcha with coconut milk and it's just as delicious. I'm also a HUGE caffeine addict. Matcha really, really does give you amazing steady energy throughout the whole day. I tell my friends it's like having all your cells slowly wake up one at a time and your whole body is revitalized. I know I sound like salesperson but that's honestly what it does for me. I used to have 7-8 cups of coffee a day. No exaggeration. I just graduated from grad school. But now I only need my one cup in the morning and it's matcha water for me for the rest of the day. Seriously, if you're looking for clean, no crash, HEALTHY, energy, try this ! You won't be disappointed. It also took me a while to figure out the serving size/ portions. I fill my 32 oz. canteen every morning and put 2-3 scoops and shake it up with ice. Some may like it lighter some may like it a little stronger but that's my regimen.

Matcha green tea is the healthiest drink on the planet. As a fat-burner and cancer-fighter, Matcha dominates the rest of the world of tea. It’s far more nutritious than standard green tea because Matcha is made from ground up whole green tea leaves. It provides a stronger source of vitamins, minerals, antioxidants, and caffeine than standard green tea. With Matcha, you’re able to directly ingest all the nutrients.


Caffeine: Everyone knows that caffeine is an external stimulant and raises blood pressure, and is actually toxic in nature (it may be fatal for some animals). Caffeine is also addictive and can have adverse effects on the liver and internal organs over the course of many years. That being said, it is the component of tea which makes it energizing and refreshing, which is why people are willing to risk it.
One-1/2 teaspoon serving of matcha, no more than once daily, is certainly a valuable addition to any diet, says Zeitlin. Like with another substance currently having a moment, turmeric, you can get your dose by eating or drinking it, though Zeitlin says drinking it as a tea, how it was initially intended, provides all the benefits without the added calories.
Observational studies found a minor correlation between daily consumption of green tea and a 5% lower risk of death from cardiovascular disease. In a 2015 meta-analysis of such observational studies, an increase in one cup of green tea per day was correlated with slightly lower risk of death from cardiovascular causes.[13] Green tea consumption may be correlated with a reduced risk of stroke.[17][18] Meta-analyses of randomized controlled trials found that green tea consumption for 3–6 months may produce small reductions (about 2–3 mm Hg each) in systolic and diastolic blood pressures.[18][19][20][21] A separate systematic review and meta-analysis of randomized controlled trials found that consumption of 5-6 cups of green tea per day was associated with a small reduction in systolic blood pressure (2 mmHg), but did not lead to a significant difference in diastolic blood pressure.[22]
In 2013, global production of green tea was approximately 1.7 million tonnes, with a forecast to double in volume by 2023.[30] As of 2015, China provided 80% of the world's green tea market, leading to its green tea exports rising by 9% annually, while exporting 325,000 tonnes in 2015.[31] In 2015, the US was the largest importer of Chinese green tea (6,800 tonnes), an increase of 10% over 2014, and Britain imported 1,900 tonnes, 15% more than in 2014.[31] In 2015, Kenya was the largest exporter of black tea in the world (443,000 tonnes).[31]
Green, black, brown and now, red! No, these aren’t just some colors on the palette of your paint box. They are hues in the world of tea. The latest addiction and addition to the list being the 'red' tea, all the way from South Africa. We are talking about the Rooibos tea. What makes Rooibos tea so popular is the fact that it is known to have 50% more antioxidants than those found in green tea. Rooibos is obtained from Aspalathus Linearis, a shrub native to the Cape of Good Hope.
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