The Japanese tea ceremony, still called The Way of Tea, is a revered practice in Japan and is centered around the art of preparing and presenting matcha in an almost meditative fashion. It was originally developed as a spiritual practice and the principals of the practice—harmony, respect, purity, and tranquility—are still central to tea ceremony today. 

Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]
Several varieties of green tea exist, which differ substantially based on the variety of C. sinensis used, growing conditions, horticultural methods, production processing, and time of harvest. Although there has been considerable research on the possible health effects of consuming green tea regularly, there is little evidence that drinking green tea has any effects on health.[2]

It also appears to contain more EGCG. ConsumerLab.com, an independent testing group, tested matcha products in 2015 and found that matcha provided 17 mg to 109 mg of EGCG per serving. By comparison, the average brewed green tea provides 25 to 86 mg per serving. While matcha powders contained more catechins per gram than brewed green tea, it was substantially more expensive: The lowest cost matcha powder was available at the time for $2.31 for 200mg of EGCG, compared to 27 cents for the same amount from brewed green tea. Compared to the powders, matcha in tea bags provides significantly less EGCG.

The first early harvest of tea, plucked before the first flush, is called shincha. Shincha is made from the youngest new growth leaves, and is plucked from early April to early May. Shincha typically refers to the early harvest of sencha, but can refer to any type of tea plucked early in the season, before the main harvest. Because of the limited quantities in which it is produced, shincha is highly prized and expensive to obtain.[66]
In January 2015, we wrote about the rapid rise of matcha on the American beverage landscape and posed the question, “Have we reached maximum matcha saturation?” Three years later, we're living amid matcha croissants, matcha custard pie, matcha face masks, matcha lifestyle guides and $50 cups of matcha itself. Clearly, the answer was "No." But what is this powder we're whisking into green lattes, baking into doughnuts, blending into smoothies, and adding to our fish fillets?
Matcha contains a healthy form of caffeine; not to be mistaken with the one present in regular coffee. This unique form of caffeine known as theophylline sustains the energy levels without any adverse effects. The slow release of energy due to theophylline helps in supporting the functionality of adrenal glands. It also maintains optimum hormonal levels.

Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863. 

Not sure about the weight loss end of the sales pitch however I can tell you this has a great detox or probiotic effect. I train 5 days a week and eat 90/10 clean. At times the amount of fiber in take in will cause issues with my ability to process and pass...anyhow this has helped with bloating and the above noted issue. It has a great light taste, not bitter, nor tasteless. I didn't add any sweetener and loved the taste on its own. Will buy again.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.
^ Jump up to: a b Onakpoya, I; Spencer, E; Heneghan, C; Thompson, M (August 2014). "The effect of green tea on blood pressure and lipid profile: a systematic review and meta-analysis of randomized clinical trials". Nutrition, Metabolism, and Cardiovascular Disease (Systematic Review & Meta-Analysis). 24 (8): 823–36. doi:10.1016/j.numecd.2014.01.016. PMID 24675010.
Rooibos tea is anti-inflammatory in nature, which means that it reduces blood pressure and scavenges free radicals like other antioxidants. Quercetin, another powerful antioxidant found in rooibos tea, has been linked to preventing a wide variety of heart conditions. It promotes an increase in HDL cholesterol (good cholesterol) and inhibits the LDL cholesterol (bad cholesterol) from binding to the walls of arteries and blood vessels.
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