Matcha green tea in America is consumed in a more casual way, but it’s good to keep in mind the traditional Japanese tea ceremony from which the mindfulness of Matcha has its roots. The idea that every encounter is unique and can never be reproduced is represented by the Japanese saying “ichi-go-ichi-e” (“One time, One meaning”). In terms of drinking Matcha green tea, it means that each particular occasion and experience can never be replicated and, therefore, should be treasured.

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
Day 3: As I started to make my 5th cup in 3 days, my best friend said, “Ab, I really don’t think you should be drinking so much of this stuff. Why don’t you just stick to the recommended amount?” I responded with “It’s just TEA — what’s the worst that could happen?” On day 3, I learned. I had decided to give up coffee during my 28 days, both as a way to save my sanity and excretory system and as a way to wean myself out of my coffee habit. That was really stupid. By day 3, I was experiencing a horrifying caffeine headache and a rough case of the spins. I was also literally exhausted and finally feeling the ~desired effects~ of the detox (frequent trips to the bathroom, to put it lightly), so I was dealing with an excess of that on top of my other horrible side effects. Do I blame the tea? Not even a little. I blame myself for overindulging in too much of a good thing. From there on out, I decided to follow the rules. 

Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."

Matcha comes in several grades that aren’t officially regulated, but the most important distinction is between ceremonial and culinary grade matcha. Ceremonial grade is made from the youngest, most tender tea leaves and is smooth and fine in texture. Use it when you’re planning to drink pure, unadulterated matcha or a top-notch latte. Culinary matcha is a less expensive and made from comparatively older leaves. It is best for baking, cooking, or making blended drinks where the matcha flavor is not imperative. (“Premium” or “select” matcha is somewhere in between the two major grades, and you can find organic versions of matcha in each category.)


For centuries, burdock has been used therapeutically in parts of Asia, Europe, and North America. A known diuretic, it stimulates digestion and can be used to treat kidney and liver ailments. Research has shown that compounds in the root contain antidiabetic and antioxidant qualities, and it also helps to promote blood circulation on the skin’s surface, which improves skin texture and helps to prevent eczema.
Day 3: As I started to make my 5th cup in 3 days, my best friend said, “Ab, I really don’t think you should be drinking so much of this stuff. Why don’t you just stick to the recommended amount?” I responded with “It’s just TEA — what’s the worst that could happen?” On day 3, I learned. I had decided to give up coffee during my 28 days, both as a way to save my sanity and excretory system and as a way to wean myself out of my coffee habit. That was really stupid. By day 3, I was experiencing a horrifying caffeine headache and a rough case of the spins. I was also literally exhausted and finally feeling the ~desired effects~ of the detox (frequent trips to the bathroom, to put it lightly), so I was dealing with an excess of that on top of my other horrible side effects. Do I blame the tea? Not even a little. I blame myself for overindulging in too much of a good thing. From there on out, I decided to follow the rules.
Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work.

Flavan-3-ols, the type of flavonoids found in green tea and other teas, provide many of the anti-aging effects of green tea. Catechins in various types of teas are the polyphenols that seem to have the most potent antioxidant effects, according to Natural Standard, the leading and most respected reviewer of herbal compounds. Specific flavan-3-ols found in green tea include monomers (catechins) called:
I'm a mom of two boys and live in Larkspur, CA, but still call South Africa my home. I grew up (literally) with Rooibos Tea: a naturally caffeine free beverage that has been used by generations of South Africans for anything from a delicious anytime drink, to a soothing beverage to calm Baby's colic, to putting in the bath for dry & flaky skin. You name it, Rooibos is the cure. 
For centuries, burdock has been used therapeutically in parts of Asia, Europe, and North America. A known diuretic, it stimulates digestion and can be used to treat kidney and liver ailments. Research has shown that compounds in the root contain antidiabetic and antioxidant qualities, and it also helps to promote blood circulation on the skin’s surface, which improves skin texture and helps to prevent eczema.
Day 1: So you’re supposed to drink your tea first thing in the morning (or before a workout), but I didn’t receive my package until after arriving home for the day (in the early evening). Since I am a slave to my own desire for instant gratification, I said “Screw the rules!” and made my first cup right then and there. Immediate observation: It’s actually pretty delicious. I don’t consider myself a tea connoisseur by any means, so I was pleasantly surprised. I didn’t think it needed the recommended addition of honey. 

"Tea is a good source of compounds known as catechins and epicatechins, which are thought to be responsible for tea's beneficial health effects," says Dr. Howard Sesso, associate professor of medicine at Harvard Medical School and associate epidemiologist at Brigham and Women's Hospital. These compounds belong to a group of plant chemicals called flavonoids. Research suggests that flavonoids help quell inflammation, and that in turn may reduce plaque buildup inside arteries. Green tea has slightly higher amounts of these chemicals than black tea. Both black and green teas also contain modest amounts of caffeine, ranging from about 20 to 45 milligrams per 8-ounce cup. That's roughly half the amount of caffeine in the same amount of coffee.
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
Green tea, however, is considered to have originated in China. It is said that even today the word “tea” in China refers only to green tea, not to the general category of tea as it does in the West. China’s Yunnan province is considered to be the original home of the Camellia sinensis plant species. In fact, 260 of the world’s 380+ varieties of tea can be found in Yunnan.
Safety Warning Do not brew more than 15 minutes. Do not brew more than 15 minutes. This Product is a dietary supplement - Do not take more then recommended - Do not take this product if you have high blood pressure or cardiovascular disease. -Do not take if pregnant or breast feeding - Consult your doctor before using this product if you have any medical conditions This product is recommended for adults only. If you are pregnant or have any concerns regarding interactions with your medications, please consult your doctor before taking. The vast majority MateFit users won't feel any side effects from these ingredients. But, since humans come in many different sizes and shapes we cannot guarantee that EVERYONE on planet earth will have a positive experience. If you do sense any ill side effects, then don't worry they're not life threatening and you can stop consuming MateFit at any time. Some of the side effects might be: rashes, breaking out (pimples), itchy throat, or nausea. —
Green tea is processed and grown in a variety of ways, depending on the type of green tea desired. As a result of these methods, maximum amounts of polyphenols and volatile organic compounds are retained, affecting aroma and taste. The growing conditions can be broken down into two basic types − those grown in the sun and those grown under the shade. The green tea plants are grown in rows that are pruned to produce shoots in a regular manner, and in general are harvested three times per year. The first flush takes place in late April to early May. The second harvest usually takes place from June through July, and the third picking takes place in late July to early August. Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the best-quality leaves, with higher prices to match.
^ Jump up to: a b Onakpoya, I; Spencer, E; Heneghan, C; Thompson, M (August 2014). "The effect of green tea on blood pressure and lipid profile: a systematic review and meta-analysis of randomized clinical trials". Nutrition, Metabolism, and Cardiovascular Disease (Systematic Review & Meta-Analysis). 24 (8): 823–36. doi:10.1016/j.numecd.2014.01.016. PMID 24675010.
I'll be the first to admit I am NO matcha tea expert. However, I do enjoy this tea a lot. It has a very green, planty taste kind of. It is a lot stronger than something like generic green tea bags from different brands I have tried. I use a tiny whisk to stir it up in hot water and drink. There are some grains at the bottom of the cup that I drink, but it isn't as crazy as greek coffee or anything like that with a thick sludge at the bottom. I like that this gives me the benefits of green tea without having to down as many cups of it, because the matcha is much more potent.
The important thing to note here is that what we refer to as red tea in our shop and what is called red tea in China would be referred to as black tea in most other countries. The distinction in color depends on whether you are talking about the color of the leaves or the color of the brew. The color of the brew is typically a beautiful amber, red color thus leading to the name “red tea”. The color of the leaves though are typically dark black, thus leading to the name “black tea”. Thus the terms can be used interchangeably. Red tea is oxidized/fermented for about 6-10 hours until the leaves turn an amber/black color and then they are dried to stop the oxidation process.
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Already nearly calorie free, matcha is a great addition to a weight loss program by tackling the problem from both sides. It boosts metabolism and burns fat. One recent study even suggested that matcha may help burn calories by four times. At the same time, matcha does not put any stress on the body. It doesn’t raise blood pressure or heart rate, making it a safe alternative to questionable quick fixes or pharmaceuticals ridden with side effects.
The leaves are used to make a herbal tea that is called by the names: rooibos, bush tea (especially in Southern Africa), or redbush tea (predominantly in Great Britain). The tea has been popular in Southern Africa for generations, but is now consumed in many countries worldwide. It is sometimes spelled rooibosch in accordance with the original Dutch. The tea has a taste and color somewhat similar to hibiscus tea, or an earthy flavor like yerba mate.

Green tea is a longtime treasure of China and Japan that is gaining popularity in America. It’s easy to understand why: the best green tea leaves are heated or steamed right after harvest, preserving their all-natural flavor and resulting in a nourishing beverage containing antioxidants. With about half the caffeine of black tea, you get the health benefits of green tea in every gentle cup. You can buy green teas in either loose-leaf or green tea bags.


On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
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