Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.
According to the EMT, I had experienced the side effects of a Valsalva Maneuver. A Valsalva Maneuver is a forceful attempted exhalation against a closed airway. I had tried to force a push during one of those painful pangs I felt earlier. This caused an internal strain, resulting in a drop of my heart rate. The pain of the cramps had knocked the wind out of me. Had I been older and/or had a history of heart disease, I could have died. Common? No. Possible? Absolutely.
Even with negligible evidence that matcha can boost a weight-loss regimen, the substance remains heavily endorsed. Philadelphia-based nutritionist Marjorie Cohn regularly enjoys matcha, adding it to her smoothies and chia seed pudding — even mixing it into her recipe for organic vanilla ice cream. She often recommends it to clients looking to cut out coffee, or to “hard core caffeine addicts” prone to reaching for a second or third cup of coffee.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.