On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.


It all started out at the top of the year when I ordered a very popular detox tea that I saw promoted heavily on Instagram. I’d seen this product advertised by just about every pretty face and snatched body in the industry. I read no real complaints, however, when I went to the company’s website, I did notice a few customer reviews warning new drinkers to steep their tea for less than the recommended time. Basically, the instructions said to steep for four minutes, but some suggested only steeping one to two minutes max. Ladies also warned that bad cramping was inevitable, but I thought, as a grown woman, what cramp have I not experienced by now?
Indigenous to the Western Cape of South Africa, rooibos (Aspalathus linearis) is a shrub with long, needle-shaped leaves that turn red upon fermentation. When you drive through the countryside north of Cape Town, you see rooibos everywhere. Rooibos is a traditional beverage of the native Khoi people of the Cape area, though it has become more popular in recent years due to word spreading about its high antioxidant value. Traditionally, the native people harvest the leaves, bruise them with hammers, ferment them and dry them. The result is a red, astringent tea that refreshes and does not cause jitters.
Matcha green tea is the healthiest drink on the planet. As a fat-burner and cancer-fighter, Matcha dominates the rest of the world of tea. It’s far more nutritious than standard green tea because Matcha is made from ground up whole green tea leaves. It provides a stronger source of vitamins, minerals, antioxidants, and caffeine than standard green tea. With Matcha, you’re able to directly ingest all the nutrients.
While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.

Green tea is considered one of the world's healthiest drinks and contains one of the highest amounts of antioxidants of any tea. Natural chemicals called polyphenols in tea are what are thought to provide its anti-inflammatory and anti-carcinogenic effects. Green tea is approximately 20-45 percent polyphenols by weight, of which 60-80 percent are catechins such as EGCG. Catechins are antioxidants that are said to help prevent cell damage.


It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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