It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.


This cleansing tea also contains appetite-suppressing ingredients including yerba mate, guarana and damiana (1), so you can enjoy a cup any time you want to quell your hunger, and in place of unhealthy snacks. Also includes powerful and highly beneficial organic green tea, oolong, ginger, pomegranate and more. Take a sip of paradise and reach your goals at the same time!
Dr Nortier cultivated the first plants at Clanwilliam on his farm Eastside and on the farm Klein Kliphuis. The tiny seeds were very difficult to come by. Dr Nortier paid the local villagers £5 per matchbox of seeds collected. An aged Khoi woman found an unusual seed source: having chanced upon ants dragging seed, she followed them back to their nest and, on breaking it open, found a granary.[12] Dr. Nortier's research was ultimately successful and he subsequently showed all the local farmers how to germinate their own seeds. The secret lay in scarifying the seed pods. Dr Nortier placed a layer of seeds between two mill stones and ground away some of the seed pod wall. Thereafter the seeds were easily propagated. Over the next decade the price of seeds soared to an astounding £80 a pound, the most expensive vegetable seed in the world, as farmers rushed to plant rooibos. Today, the seed is gathered by special sifting processes. Dr Nortier is today accepted as the father of the rooibos tea industry. Thanks to his research, rooibos tea became an iconic national beverage and then a globalised commodity. Rooibos tea production is today the economic mainstay of the Clanwilliam district. In 1948 The University of Stellenbosch awarded Dr Nortier an Honorary Doctorate D.Sc (Agria) in recognition for his valuable contribution to South African agriculture.
And not all the science has been favorable to tea. A report in the March 1 edition of The New England Journal of Medicine looking at green tea consumption in humans, found no effect on stomach cancers once adjustments were made for other factors that could affect risk. Those other factors included sex, age, history of stomach ulcer, use of tobacco or alcohol, and other dietary habits.
We’re wary of any trend that involves detoxing with just a drink. By now, we’re all pretty aware that liquid diets can’t sustain our active bodies for very long, and most of the drinks celebrities swear by have little actual detoxifying effects. But a teatox, or tea detox or tea cleanse, is a gentler approach to the whole idea, namely because it involves adding a few herbal cups to your existing, healthy diet—instead of replacing meals entirely.
^ Jump up to: a b Johnson R, Bryant S, Huntley AL (December 2012). "Green tea and green tea catechin extracts: an overview of the clinical evidence". Maturitas (Review). 73 (4): 280–7. doi:10.1016/j.maturitas.2012.08.008. PMID 22986087. In conclusion, whilst there is a considerable body of evidence for green tea with some of it suggesting a positive effect, it is difficult to be definitive as to its health benefits.

Another big draw health benefit-wise is that matcha, like green tea, is loaded with antioxidants. A study, published in 2014, found the plant also had antimicrobial properties, particularly the four types of catechins (antioxidant properties flavonoids) it contains, against a few different types of microorganisms. Yet another study, published in Nature, proved that catechins inhibit the growth of a bacteria called Fusobacterium nucleatum — the bacteria that causes cavities and periodontal disease.
Shade grown: All matcha is made from shade-grown tea leaves—a labor-intensive process where tea bushes are protected from the sun and light is filtered to the bushes in a very controlled manor. Shading boosts the chlorophyll production in the plant, giving the leaves a rich green color. The lack of sun reduces the plant’s photosynthesis of the leaves, which in turn alters the naturally occurring levels of caffeine, flavanols, sugars, antioxidants, and theanine. By controlling the sun exposure, tea producers can significantly alter the chemical make-up and flavor of the final tea leaves.
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