Matcha, the focal point of the Japanese Tea Ceremony, is a fine powder made by grinding green tea leaves. Only the finest, young, shade-grown gyokuro tea leaves are used to create matcha. The leaves are plucked and laid out flat to dry. Veins are removed and the leaves, now called tencha, are carefully ground in granite mills until they become the precious powder. Easy preparation is achieved by placing 1 teaspoon of matcha per cup (or to taste) in a cup, adding a few drops of hot water (160-180F) and stirring with a spoon until a paste forms. Add the rest of the water and stir.
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
Green tea is processed and grown in a variety of ways, depending on the type of green tea desired. As a result of these methods, maximum amounts of polyphenols and volatile organic compounds are retained, affecting aroma and taste. The growing conditions can be broken down into two basic types − those grown in the sun and those grown under the shade. The green tea plants are grown in rows that are pruned to produce shoots in a regular manner, and in general are harvested three times per year. The first flush takes place in late April to early May. The second harvest usually takes place from June through July, and the third picking takes place in late July to early August. Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the best-quality leaves, with higher prices to match.
The oldest tea producing region in Japan is Uji, located near the former capital of Kyoto.[50] It is thought that seeds sent by Eisai were planted in Uji, becoming the basis of the tea industry there.[51] Today, Japan's most expensive premium teas are still grown in Uji.[52] The largest tea producing area today is Shizuoka Prefecture, which accounts for 40% of total Japanese sencha production.[53][52] Other major tea producing regions include the island of Kyushu and the prefectures of Shiga, Gifu, and Saitama in central Honshu.[52]

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
I'll be the first to admit I am NO matcha tea expert. However, I do enjoy this tea a lot. It has a very green, planty taste kind of. It is a lot stronger than something like generic green tea bags from different brands I have tried. I use a tiny whisk to stir it up in hot water and drink. There are some grains at the bottom of the cup that I drink, but it isn't as crazy as greek coffee or anything like that with a thick sludge at the bottom. I like that this gives me the benefits of green tea without having to down as many cups of it, because the matcha is much more potent.

Matcha is loaded with a rare and powerful group of natural polyphenol antioxidants called Catechins that work to prevent oxidative damage to cells and reduce your risk of cancer* (1). According to the National Cancer Institute, the catechins in Matcha green tea are so powerful that they may actually reduce the risk of cancer, making Matcha green tea one of the top natural cancer treatment options out there.* (2)

So what are the best detox teas to choose? If you’re really focused on a start-and-stop teatox (rather than just incorporating detox teas into your diet), check out programs like SkinnyMe Tea, which offers 14- or 28-day packages of high-quality, loose-leaf herbs to steep. Or save a little cash and try one of these four off-the-shelf detoxifying varieties, recommended by Lagano and Villacorta.


Matcha tea powder is ground from fine Japanese green tea leaves. It is the star of the centuries-old Japanese tea ceremony, and its pleasant taste and health benefits make it a favorite of many tea-lovers today. Organic matcha green tea powder is whisked in a bowl with hot water to create a frothy, bright green, nourishing beverage. Once prepared, it is then immediately consumed in its entirety. It’s important to know where to buy the best quality Japanese matcha powder and tea bags. We take great pride in offering only top-quality matcha tea powder for your drinking pleasure.

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).


Because matcha is a powder made from ground tea leaves, it is not steeped in the traditional way. To prepare matcha, add between ½ teaspoon and 1 teaspoon of matcha green tea powder to a cup. Fill a kettle with water and heat to just short of boiling. Pour 6 ounces of the steaming water into the cup of matcha powder. Then, blend vigorously with a tea frother or bamboo matcha whisk, until the top is nice and foamy. You may need to experiment with the proportions of water and matcha powder to find your favored strength.
We consistently strive to offer 310 customers the best possible buying experience - this includes an industry-leading customer service, mobile-friendly layout, affordable shipping, consistently affordable pricing, and access to the most sought-after Detox Teas on the market. Don't just take our word for it, here are some reviews that our past customers have left!
According to the National Cancer Institute, the polyphenols in tea have been shown to decrease tumor growth in both animal and laboratory studies. Researchers believe that it is the high level of polyphenols in tea that help kill cancerous cells and stop them from growing, although the exact mechanism by which tea inhibits and prevents cancerous cells is uncertain.
The claims of weight loss within 14 days has worked for many users. V tea T-tox 14 Day Detox Tea works by boosting the body’s metabolism and suppressing appetite. Since it doesn’t have the natural laxative of senna leaves, you will be not be rushing to the washroom frequently. So, it is completely safe to take this tea to work or school for consumption later in the day.
The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863.
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."

Believe it or not, green tea also helps people lose weight by enhancing the rate of metabolism, thereby promoting a faster consumption of the fat storage of the body. Recently, green tea has replaced many other beverages as it helps in weight loss. Drink a cup or two of green tea every morning and you are bound to lose a few pounds of excess weight over a week or so.
*Results may vary depending, in part, on starting point, motivation, and commitment. Exercise and proper diet are necessary to achieve and maintain healthy weight loss. For questions regarding use of any meal replacement product or supplement, consult your physician. In addition, always consult your physician before beginning any weight loss program because a change in diet or exercise may affect certain medical conditions or the use of medications. If you experience any difficulty with use of any 310 Nutrition product, stop and immediately consult your physician. Participants may have used more than one 310 Nutrition product to achieve their results. None of the before/after consumer testimonials featured on this website were paid or remunerated in any fashion.

In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
Dulloo, Abdul G., Claudette Duret, Dorothée Rohrer, Lucien Girardier, Nouri Mensi, Marc Fathi, Philippe Chantre, and Jacques Vandermander. “Efficacy of a green tea extract rich in catechin polyphenols and caffeine in increasing 24-h energy expenditure and fat oxidation in humans.” The American journal of clinical nutrition 70, no. 6 (1999): 1040-1045.
Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.
Most detox tea blends contain 60 milligrams or more of caffeine, which is less than a cup (eight ounces) of black coffee, which packs about 95 milligrams of caffeine. But it’s the combination of caffeine with other ingredients, like nettle leaf and dandelion leaf, that could upset your stomach and force you to take even more bathroom breaks, especially if you’re predisposed to stomach sensitivity or gastrointestinal issues.
Research also shows that green tea lowers total cholesterol, improving the overall cholesterol profile. One population-based clinical study found that men who drink green tea are more likely to have lower total cholesterol than those who do not drink green tea. Other clinical studies that look at populations of people indicate that the antioxidant properties of green tea may help prevent atherosclerosis, particularly coronary artery disease. The benefits also seem to extend to preventing stroke, reducing high blood pressure, and inhibiting the formation of blood clots. Much of the effect may also be due to the ability of green tea to help lower blood sugar and insulin levels.
So-called "detox" teas have been popular for years, primarily among people who frequent health-food stores, or consult with alternative practitioners. These days, though, they've become big business, and a handful of celebrities are touting their weight-loss benefits on social media. In a way, detox teas have become the liquid version of waist trainers–the before and after results are often dramatic, and their celeb backing generates buzz, but you may be wondering: Do they really work, and are they safe? Before you plunk down your hard-earned money and start sipping, here are five things you should know.
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight.
• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea.

Studies in laboratory animals have found that green tea polyphenols inhibit the growth of esophageal cancer cells (in line with its anti-cancer properties). Other clinical studies have found that green tea offers protection against the development of esophageal cancer, particularly among women. However, one large-scale population-based clinical study found just the opposite: drinking green tea was associated with an increased risk of esophageal cancer, and the stronger and hotter the tea, the greater the risk. It seems that if the water is very hot, it can damage the esophagus and lead to long-term adverse consequences. So just make sure the tea you drink isn’t extremely hot.
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China.
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
Safety Warning Do not brew more than 15 minutes. Do not brew more than 15 minutes. This Product is a dietary supplement - Do not take more then recommended - Do not take this product if you have high blood pressure or cardiovascular disease. -Do not take if pregnant or breast feeding - Consult your doctor before using this product if you have any medical conditions This product is recommended for adults only. If you are pregnant or have any concerns regarding interactions with your medications, please consult your doctor before taking. The vast majority MateFit users won't feel any side effects from these ingredients. But, since humans come in many different sizes and shapes we cannot guarantee that EVERYONE on planet earth will have a positive experience. If you do sense any ill side effects, then don't worry they're not life threatening and you can stop consuming MateFit at any time. Some of the side effects might be: rashes, breaking out (pimples), itchy throat, or nausea. —
Eucalyptus (Eucalyptus Globulus), Ginger (Zingiber Officinale), Anise (Pimpinella Anisum), Tamarind (Tamarindus Indica), Red Raspberry (Rubus Idaeus), Cranberry, Blackberry, Knapweeds (Centaurea), Cornflower(Cyanus), Chamomile (Chamomilla Recutita), Ginseng (Panax Ginseng), Rose Hips (Rosa Canina Fructus), Lemon Grass (Cymbopogon Citratus), Fennel (Foeniculum Vulgare)
Basically, tea time may not be for you. I know we all want “quick results,” but instead a gradual change in diet is best. Since my last tea scare, I’ve actually gotten accustomed to simply eating better. Stuff like eliminating dairy has helped with my “fupa” (lower belly pudge), and overall bloat. Limiting my red meat intake has also helped. Leaner meats like turkey, chicken breast and egg whites have helped me keep inches off and feel more energized.
Japanese researchers published a study on green tea and its effect on the beta-amyloid protein plaques found in Alzheimer’s disease in the April 2008 issue of the Journal of Nutritional Biochemistry. The protein plaques associated with Alzheimer’s disease increase brain cell damage and death due to oxidative stress. The researchers found that green tea catechins reduced the level of damaging free radicals in the brains of rats. The green tea rodents showed much less plaque-induced deficits in memory compared to rodents that didn’t receive green tea and those that were infused with beta-amyloid proteins. (8)
All that being said, it should come as no surprise that I fell victim to the active marketing campaigns of one of the year’s biggest trends: fitness teas. You know what I’m talking about: stars and influencers like Kylie Jenner, Catherine Giudici Lowe, and Vanessa Hudgens are touting the successes of their respective experiences with fitness teas. These teas (by various brands) claim to eliminate bloat, cleanse your insides, and detoxify your organs. They claim to help you lose weight and curb cravings. Seriously? I thought as I scrolled through ad after ad. Sign. Me. Up.
What are your thoughts on this topic? Chat with us on Twitter by mentioning @goodhealth and @CynthiaSass. Cynthia Sass is a nutritionist and registered dietitian with master’s degrees in both nutrition science and public health. Frequently seen on national TV, she’s Health’s contributing nutrition editor, and privately counsels clients in New York, Los Angeles, and long distance. Cynthia is currently the sports nutrition consultant to the New York Rangers NHL team and the New York Yankees MLB team, and is board certified as a specialist in sports dietetics. Cynthia is a three time New York Times best selling author, and her brand new book is Slim Down Now: Shed Pounds and Inches with Real Food, Real Fast. Connect with her on Facebook, Twitter and Pinterest.
There are three main varieties of tea: green, black, and oolong. All three varieties are made from the leaves of the same species of plant called Camellia sinensis; the difference is in how the tea leaves are processed. Green tea is made from unfermented leaves, while oolong tea is made from partially fermented leaves and black tea is fully fermented.
Forsythia fruit is the dried seed pod of Forsythia suspensa, a lovely bright yellow flowering bush that is among the first spring blooms in many northern climates. Native to China, forsythia fruit is used in Traditional Chinese Medicine (TCM) for detoxifying. Because of its detoxifying qualities, forsythia fruit often finds its way into TCM formulas to support the kidneys and skin.
We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
African red tea, more commonly called rooibos tea, comes from the South African red bush and is naturally caffeine-free. It can be in the form of either green or red rooibos tea -- but red tea, the fermented variety, is more common. Rooibos is naturally low in calories and is naturally sweet-tasting, making it an ideal replacement for a less healthy, high-sugar drink. Rooibos also has a number of health benefits, including helping you meet your weight-loss goals.

The first early harvest of tea, plucked before the first flush, is called shincha. Shincha is made from the youngest new growth leaves, and is plucked from early April to early May. Shincha typically refers to the early harvest of sencha, but can refer to any type of tea plucked early in the season, before the main harvest. Because of the limited quantities in which it is produced, shincha is highly prized and expensive to obtain.[66]
Matcha is hot with chefs, not just as a beverage, but as an ingredient in both sweet and savory dishes. If you Google matcha recipes, you’ll find everything from matcha muffins, brownies and puddings, to matcha soup, stir frys, and even matcha guacamole! I love experimenting with it, and in a previous post I wrote about the potential weight loss benefits of umami foods (The Surprising Food Flavor That Can Help You Shed Pounds). But due to concerns about lead, I recommend avoiding “matcha madness.” Even with superfoods, you can get too much of a good thing (check out my article 4 Superfoods You Might Be Overeating). So look for pure, organic, quality matcha, and enjoy it in moderation.
Unsweetened brewed green tea is a zero calorie beverage. The caffeine contained in a cup of tea can vary according to the length of infusing time and the amount of tea infused. In general, green tea contains a relatively small amount of caffeine (approximately 20-45 milligrams per 8 ounce cup), compared with black tea, which contains about 50 milligrams and coffee with 95 milligrams per cup.
Jump up ^ Serban C, Sahebkar A, Antal D, Ursoniu S, Banach M (September 2015). "Effects of supplementation with green tea catechins on plasma C-reactive protein concentrations: A systematic review and meta-analysis of randomized controlled trials". Nutrition (Systematic review & meta-analysis). 31 (9): 1061–71. doi:10.1016/j.nut.2015.02.004. PMID 26233863. 

In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)

In 1904, Benjamin Ginsberg ran a variety of experiments at Rondegat Farm, finally curing rooibos. He simulated the traditional Chinese method of making Keemun by fermenting the tea in barrels. The major hurdle in growing rooibos commercially was that farmers could not germinate the rooibos seeds. The seeds were hard to find and impossible to germinate commercially.[citation needed]

This cleansing tea also contains appetite-suppressing ingredients including yerba mate, guarana and damiana (1), so you can enjoy a cup any time you want to quell your hunger, and in place of unhealthy snacks. Also includes powerful and highly beneficial organic green tea, oolong, ginger, pomegranate and more. Take a sip of paradise and reach your goals at the same time!
One thing to watch out for in detox teas, though, is a common ingredient—and herbal laxative—senna. “One part of detoxing is the cleansing of the intestines, and senna aids this process,” he explains. While it can be helpful as a night-time drink short-term, taking senna for too long can cause vomiting, diarrhea, electrolyte imbalance, and dehydration. If you feel stopped up, incorporate a senna tea for a few nights (Villacorta recommends Traditional Medicinals Organic Smooth Move). But stick to senna-free varieties for your habitual cup.
Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]

Green tea leaves are initially processed by soaking in an alcohol solution, which may be further concentrated to various levels; byproducts of the process are also packaged and used. Extracts may be sold in liquid, powder, capsule, or tablet form.[4] Decaffeinated versions are also available.[9] Green tea extract supplements are accessible over the counter in various forms.[10]
I'm a mom of two boys and live in Larkspur, CA, but still call South Africa my home. I grew up (literally) with Rooibos Tea: a naturally caffeine free beverage that has been used by generations of South Africans for anything from a delicious anytime drink, to a soothing beverage to calm Baby's colic, to putting in the bath for dry & flaky skin. You name it, Rooibos is the cure. 
Because matcha is a powder made from ground tea leaves, it is not steeped in the traditional way. To prepare matcha, add between ½ teaspoon and 1 teaspoon of matcha green tea powder to a cup. Fill a kettle with water and heat to just short of boiling. Pour 6 ounces of the steaming water into the cup of matcha powder. Then, blend vigorously with a tea frother or bamboo matcha whisk, until the top is nice and foamy. You may need to experiment with the proportions of water and matcha powder to find your favored strength.
Jump up ^ EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA)2, 3 European Food Safety Authority (EFSA), Parma, Italy (2010). "Scientific Opinion on the substantiation of health claims related to various food(s)/food constituent(s) and protection of cells from premature aging, antioxidant activity, antioxidant content and antioxidant properties, and protection of DNA, proteins and lipids from oxidative damage pursuant to Article 13(1) of Regulation (EC) No 1924/20061". EFSA Journal. 8 (2): 1489. doi:10.2903/j.efsa.2010.1489.
I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
Like black and green tea, rooibos is rich in polyphenols, such as rutin and quercetin. Cell and animal studies, mostly from South Africa, have shown that rooibos extracts have antioxidant, immune-stimulating, and anti-cancer properties. But studies of rooibos tea in people are limited. There’s little or no evidence to back claims that it relieves constipation, headaches, eczema, asthma, insomnia, high blood pressure, mild depression, ulcers, diabetes, and so on.
Another benefit of green tea it’s is lower in caffeine than most other teas, so you may be able to drink the five cups a day that lowered psychological stress in a large group of Japanese people in a recent study done at Sendai’s Tohoku University Graduate School of Medicine. The researchers didn’t identify any particular component of green tea that might have been soothing, but animal studies suggest that one compound, EGCC, had both sedative and hypnotic effects that tamp down the body’s production of stress chemicals.
Eucalyptus (Eucalyptus Globulus), Ginger (Zingiber Officinale), Anise (Pimpinella Anisum), Tamarind (Tamarindus Indica), Red Raspberry (Rubus Idaeus), Cranberry, Blackberry, Knapweeds (Centaurea), Cornflower(Cyanus), Chamomile (Chamomilla Recutita), Ginseng (Panax Ginseng), Rose Hips (Rosa Canina Fructus), Lemon Grass (Cymbopogon Citratus), Fennel (Foeniculum Vulgare)
If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.

Neither red nor black tea is to be confused with Rooibos, often called “Red Bush Tea” or “Rea Tea” for short. Rooibos (Aspalathus linearis) is a South African plant that is a member of the legume family and is not related to the tea plant (Camellia sinensis). Rooibos has a very different taste and feel than red (or black!) tea, it is much sweeter and lighter than black tea, although it is often mixed with sugar and cream or a lemon as you might find heavy black tea drinking countries such as England or the United States.
Once on the toilet, I continued to be hit with these cramps as my body began to get cold. My hands and feet became clammy and I was shaking. I had goosebumps allover. I tried to use the restroom but my heart did this thing where I could feel it flutter. Everything around me got quiet, deafening, and all I could hear was my heartbeat. It was an out-of-body experience. I felt hollow, chilly, still, and petrified.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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