While there are countless brands of matcha available that claim to be “premium top quality matcha” you’ll want to check their tests and certifications. Many of the matcha products available on the market are made from poor quality leaves and contaminated by lead. Our matcha is made from 100% USDA certified organic green tea leaves sourced from the finest tea plantations in Japan. We also have our matcha tested by a third-party lab for product quality and purity, so you can be sure you’re not ingesting harmful chemicals. We maintain the highest standard, and all our product test results are available to the public.
Matcha green tea in America is consumed in a more casual way, but it’s good to keep in mind the traditional Japanese tea ceremony from which the mindfulness of Matcha has its roots. The idea that every encounter is unique and can never be reproduced is represented by the Japanese saying “ichi-go-ichi-e” (“One time, One meaning”). In terms of drinking Matcha green tea, it means that each particular occasion and experience can never be replicated and, therefore, should be treasured.
Because matcha is made from high-quality tea, and the whole leaves are ingested, it’s a more potent source of nutrients than steeped green tea. In addition to providing small amounts of vitamins and minerals, matcha is rich in antioxidants called polyphenols, which have been tied to protection against heart disease and cancer, as well as better blood sugar regulation, blood pressure reduction, and anti-aging. Another polyphenol in matcha called EGCG has been shown in research to boost metabolism, and slow or halt the growth of cancer cells.
When I was conducting research into South Africa’s native herbs, I was served rooibos everywhere I went. Red in the cup, fragrant to the nose and pleasing to the palate, rooibos soon became a favorite. In every meeting, I looked forward to that red tea, which is one of the only native herbs of South Africa to achieve significant commercial status.  My wife and I keep it in the tea cupboard at home, and we often turn to rooibos when we want a cup of tea without caffeine.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?

Instead of being rolled, shaped and dried like traditional green tea leaves, the leaves destined to become Matcha are laid flat to dry. Grinding the leaves into Matcha is a slow process. If the mill stones overheat, the delicate green tea leaves might become damaged, which alters the flavor and taste. For reference, it takes about one hour to grind 30g of Matcha.


"Drink tea if you enjoy it, in moderation, and not because you're taking it as a medicine," says Dr. Sesso. Stirring in a little sugar is fine, but if you add a few heaping teaspoons of sugar, you're probably canceling out tea's possible benefits, he notes. And beware of the sugar found in many bottled teas, some of which contain as much as nine teaspoons of sugar per serving—almost as much as colas and other soft drinks. Check bottled tea labels and choose only pure, unadulterated tea—or save money and brew your own at home.
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It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
Gyokurocha: In this variety, the tea leaves are plucked from the tip of the branches. When brewed, the color is clear green. Being picked from the tip, this variety has the best taste and fragrance, and this variety is also considered the best in terms of health. Furthermore, it is less bitter, as it contains lesser tannin and caffeine since the plucked leaves are younger and still budding. The only drawback to gyokurocha is the high cost, but as we all know, truly high-quality solutions for health never come cheap!
Green tea is processed using either artisanal or modern methods. Sun-drying, basket or charcoal firing, or pan-firing are common artisanal methods. Oven-drying, tumbling, or steaming are common modern methods.[32] Processed green teas, known as aracha, are stored under low humidity refrigeration in 30- or 60-kg paper bags at 0–5 °C (32–41 °F). This aracha has yet to be refined at this stage, with a final firing taking place before blending, selection and packaging take place. The leaves in this state will be re-fired throughout the year as they are needed, giving the green teas a longer shelf-life and better flavor. The first flush tea of May will readily store in this fashion until the next year's harvest. After this re-drying process, each crude tea will be sifted and graded according to size. Finally, each lot will be blended according to the blending order by the tasters and packed for sale.[33]

Green tea has slightly more antioxidants compared to black tea, although both are still great sources. The ORAC value (antioxidant content) of brewed black tea is 1,128 while green tea is slightly higher at 1,253. Black tea and green tea both contain antioxidants, including polyphenols. Some research shows that green tea contains more than four times the catechins that black tea does. Both types can contribute antioxidants to your diet and have been shown to have antiviral, anti-inflammatory, detoxifying and immune-stimulating effects.
When I woke up, I was in my dad’s arms. I woke up to the smell of Isopropyl Alcohol. The pungent smell brought me back to consciousness. My body felt like jelly and my ears were ringing. By now, EMT had arrived. As my senses made their way back to me, the clammy, jelly sensation of my skin turned to pins and needles, which was oddly calming. It felt good to feel my skin again, to feel warmth after experiencing that weird, chilling cold. I knew then, I was going to be okay.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?

Chris Kilham is a medicine hunter who researches natural remedies all over the world, from the Amazon to Siberia. He teaches ethnobotany at the University of Massachusetts Amherst, where he is Explorer In Residence. Chris advises herbal, cosmetic and pharmaceutical companies and is a regular guest on radio and TV programs worldwide.  His field research is largely sponsored by Naturex of Avignon, France. Read more at www.MedicineHunter.com

The preparation of matcha is the focus of Japanese tea ceremonies, and it has long been associated with Zen. This is likely one reason it’s becoming so popular, as meditation is becoming more and more mainstream. Because I’m blown away by the research on the health and weight loss benefits of mindfulness meditation, I included an entire chapter about this practice in my new book Slim Down Now, and recorded a five-minute guided meditation video on my website (click on the word mindful, top right to view).


But when it comes to detoxification, tea alone isn’t enough for the job. “No one food, herb, or remedy has the ability to cure ailments or disease, nor does it have the ability to ‘detox’ the body,” says Manuel Villacorta, R.D, author of Whole Body Reboot: The Peruvian Superfoods Diet to Detoxify, Energize, and Supercharge Fat Loss. (This is also why you might want to hold off before trying to detox by drinking activated charcoal.)
According to the Traditional Medicinals website, EveryDay Detox is intended to "promote healthy liver function" using traditional Chinese medicine (TCM). It includes liver-friendly herbs like licorice root, lycium fruit/goji berries, and schizandra fruit. It also uses chicory root to "remove heat from the liver, stimulate bile secretion, and promote digestion."

Because matcha is incorporated into water (whereas other green teas are steeped in water), you consume the entire leaf—and thereby the full effects of its antioxidants, vitamins, and caffeine. Fans say matcha provides a calmer, more sustained energy burst than coffee or espresso, and since it’s less astringent, it mingles more readily with fruit, yogurt, and herbs in wake-up drinks like smoothies and juices.
As everyday impurities find their way into our bodies, we may be left feeling tired or out of balance. Yogi DeTox tea combines time-honored cleansing herbs Burdock and Dandelion with Juniper Berry and an Ayurvedic blend called “trikatu” (Ginger, Black Pepper and Long Pepper), traditionally used to support digestion and circulation. Indian Sarsaparilla, Licorice, Cinnamon, Cardamom and Clove round out this delicious blend for a perfectly spiced tea. As part of an overall wellness program, Yogi DeTox tea helps bring healthy balance from within.*
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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