I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).
Culinary grade: Culinary grade matcha has a more robust, astringent flavor that can stand up to other ingredients its paired with. It may include ground leaves that still had some stems and veins attached, it may be a slightly duller green than ceremonial grade, and it may often include a mix of matcha powder from several sources. Culinary grade can still be whisked into tea and sipped; in fact, it’s a great matcha to mix with milk for lattes or spirits for cocktails. It’s also a bit less expensive so it’s more affordable to stock as a cooking ingredient.
Matcha (抹茶, Japanese pronunciation pronounced [mat.tɕa], English /ˈmætʃə/[1][i]) is finely ground powder of specially grown and processed green tea leaves. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea.
It is a natural, organic green tea which has been the heart of the famous Japanese tea ceremony for over 900 years. The Buddhist monks honored matcha tea as the ‘health elixir’ for its potential to heighten the concentration and enhance metabolism. Originating in China in the 9th century, this was used as a drug for curing various ailments. However, its word somehow got elapsed in China. It was only after the Zen Buddhist monks from Japan realized its true potential at the end of the twelfth century, the perfection in the cultivation of these leaves picked up. Matcha is still scarcely grown accounting for just 0.6% of total tea yield.
Flavan-3-ols, the type of flavonoids found in green tea and other teas, provide many of the anti-aging effects of green tea. Catechins in various types of teas are the polyphenols that seem to have the most potent antioxidant effects, according to Natural Standard, the leading and most respected reviewer of herbal compounds. Specific flavan-3-ols found in green tea include monomers (catechins) called:
It’s important to note that I was not interested in, hoping for, or expecting any drastic changes to my appearance. I already lead a pretty healthy lifestyle: I drink 80 oz. of water a day, I work out at least 4-5 days a week, and I do my best to eat lean protein and lots of fruits and veggies. Like I said, I love food, but I’m usually good at keeping my cravings in moderation. I did not have a “goal weight,” and there were no numbers I was hoping to change (blood pressure, weight, heart rate, etc.). I cannot stress this enough: Acknowledge your own body, its needs, and its goals before you try any new regimen. A detox should fit into your life — you should not expect it to change your body overnight. 

Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha.
We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
I wasn't a tea drinker before getting this tea, and I have to admit, I really like it. I have about 2-3 glasses per day with just a little bit of honey...very good. I bought this tea to see if it would help with my allergies. I doing some research that was one of the claims from several web sites, and it has to be true if it's on the web....right? :) I'm skeptic, but I thought even if it helped a little it would be worth it. So...I don't know if it was a matter of timing and the allergens all dropped the day I started drinking this tea, but I haven't taken an allergy pill in 7 days. I was taking them daily, sometimes twice a day. Don't get me wrong, I wouldn't call this a miracle cure. There are days where I've had some issues with allergies, but congestion has been far less than before. So I have to say that for me, I did seem to help. So even if all the health claims are only 25% true....it's probably worth it. If you're looking for tea that has a nice flavor and no caffeine, give this one a try, I don't think you'd be disappointed.
Yup, those samurai. The samurai were cultured, fearsome warriors who ranked highly in ancient Japanese caste society. Their identity was built on Zen Buddhism, practicing the principles of discipline, ritual, and purification. The tea ceremony developed into an art form and cultural tradition as the samurai added hundreds of detailed steps in the practice. Specific instructions for how to sit and how to prepare Matcha green tea, the proper hand movements and even the proper design for a tea room were recorded in detail.
In 1904, Benjamin Ginsberg ran a variety of experiments at Rondegat Farm, finally curing rooibos. He simulated the traditional Chinese method of making Keemun by fermenting the tea in barrels. The major hurdle in growing rooibos commercially was that farmers could not germinate the rooibos seeds. The seeds were hard to find and impossible to germinate commercially.[citation needed]
Most detox teas contain caffeine, probably because this stimulant may suppress appetite, trigger your digestive system to let go of waste, and help you shed water weight. A caffeine-induced energy boost may also lead to working out a little longer or harder than usual. However, too much caffeine can also be risky (see above) and interfere with getting enough sleep–and catching too few zzzs may ultimately undo the tea's weight-loss effects. In fact, too little shuteye has been shown to trigger excessive eating and weight gain and even slow metabolism, which can make it easier to gain weight even if you don't eat extra calories. A good rule of thumb, regardless of where your caffeine is coming from, is to nix it at least six hours before bed. And if you're trying to shed pounds, commit to making adequate sleep a top priority.
In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
Matcha typically has more caffeine content than green tea, similar caffeine to black tea, and less caffeine than brewed coffee. Because matcha is produced from shade-grown tea bushes, the tea leaves tend to retain more of their caffeine content. In addition, since you’re consuming the ground tea leaf when sipping matcha, you’re ingesting more caffeine content than you would from the extraction of steeped green or black tea leaves. Like all drinks cultivated from caffeinated plants, however, a specific level of caffeine per cup of matcha tea will depend on the how the matcha was processed and prepared. Be sure and read the packaging carefully or ask your tea supplier directly for the caffeine information specific to the matcha you are buying.
Additionally, rooibos is a source of two comparatively rare antioxidants, aspalathin and nothofagin. Aspalathin helps to modify hormones in the body and reduces the output of adrenal hormones specifically, thus reducing stress and helping to inhibit metabolic disorders. Aspalathin also helps to regulate blood sugar and therefore can play a role in reducing the risk of Type 2 diabetes and excessive fat production. The antioxidant nothofagin also demonstrates significant anti-inflammatory activity and, along with aspalathin, may help to reduce the risk of Alzheimer’s disease. Both appear to protect nerves.
But when it comes to detoxification, tea alone isn’t enough for the job. “No one food, herb, or remedy has the ability to cure ailments or disease, nor does it have the ability to ‘detox’ the body,” says Manuel Villacorta, R.D, author of Whole Body Reboot: The Peruvian Superfoods Diet to Detoxify, Energize, and Supercharge Fat Loss. (This is also why you might want to hold off before trying to detox by drinking activated charcoal.) 

Culinary grade: Culinary grade matcha has a more robust, astringent flavor that can stand up to other ingredients its paired with. It may include ground leaves that still had some stems and veins attached, it may be a slightly duller green than ceremonial grade, and it may often include a mix of matcha powder from several sources. Culinary grade can still be whisked into tea and sipped; in fact, it’s a great matcha to mix with milk for lattes or spirits for cocktails. It’s also a bit less expensive so it’s more affordable to stock as a cooking ingredient.
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China.
contains antioxidants, including polyphenols such as epigallocatechin gallate (EGCG), which can powerfully quench damaging “free radicals,” metabolic byproducts that are chemically reactive and can damage cells. According to a study published in the European Journal of Clinical Nutrition, the polyphenols found in green tea provide six times the radical-quenching potential of those found in black tea.
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