Green tea also seems to boost physical performance, increase exercise endurance, and decrease reaction time, and there are many, many such studies showing these effects from caffeine, although other ingredients in green tea may aid this effect. Caffeine, and green tea’s, ability to mobilize fatty acids in fat tissue to make them more easily available for use as energy also seems to aid physical performance. In one study, caffeine was shown to significantly increase physical performance (exercise endurance and exertion). The antioxidants in green tea may also help prevent tissue damage during physical exertion as well.
A well-known compound found in green tea is called EGCG (which stands for epigallocatechin-3-gallate). EGCG is associated with enhanced metabolic activities that may prevent weight gain or assist with weight maintenance. Some of the ways that EGCG seems to work is by boosting thermogenesis (the body producing heat by using energy) and suppressing appetite, although not every study has found evidence that these effects are substantial.
Generally, the leaves undergo an oxidation (often termed "fermentation" in common tea processing terminology). This process produces the distinctive reddish-brown colour of rooibos and enhances the flavour. Unoxidised "green" rooibos is also produced, but the more demanding production process for green rooibos (similar to the method by which green tea is produced) makes it more expensive than traditional rooibos. It carries a malty and slightly grassy flavour somewhat different from its red counterpart.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.