Rooibos tea is anti-inflammatory in nature, which means that it reduces blood pressure and scavenges free radicals like other antioxidants. Quercetin, another powerful antioxidant found in rooibos tea, has been linked to preventing a wide variety of heart conditions. It promotes an increase in HDL cholesterol (good cholesterol) and inhibits the LDL cholesterol (bad cholesterol) from binding to the walls of arteries and blood vessels. 

It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China. 

In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)
Jump up ^ Horaido. "H4". JP: Dion. Archived from the original on 2005-04-06. Matcha used to be sold in packages of 10 monme (ancient measure of about 3.75 g, or 37.5 g for the package) and most tea masters considered that one package provided for 20 usucha (about 1.8 g each) or 10 koicha (about 3.75 g each). This is why today's traditional packaging is 40 g (the closest to 10 monme)

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Matcha is a high-grade green tea ground into powdered form. The green tea powder is whisked into hot water, instead of steeped, to form a frothy drink. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing.

Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.

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Once on the toilet, I continued to be hit with these cramps as my body began to get cold. My hands and feet became clammy and I was shaking. I had goosebumps allover. I tried to use the restroom but my heart did this thing where I could feel it flutter. Everything around me got quiet, deafening, and all I could hear was my heartbeat. It was an out-of-body experience. I felt hollow, chilly, still, and petrified.
Tea plants that are specifically grown and used to make matcha are also typically shaded for two weeks to increase chlorophyll levels before the leaves are picked, further boosting concentration of healthy compounds. Matcha green tea tends to be more expensive than buying tea leaves for steeping, but a little goes a long way. Matcha is usually available in powder form and is a good choice for adding green tea’s taste and the benefits of green tea to recipes like smoothies, baked goods or ice cream.

Beautiful Fall day here in Dallas 😎Getting ready for a walk with the Ellie Girl and my @teamiblends of course. Love taking my tumbler on-the-go. My Alive tea keeps me energized (so I exercise instead of nap! 😉) This is actually Sean’s tumbler but the black is so sleek I stole it for the day… Use my code CGFREE to get a free black tumbler with your purchase of $49.99 when you order #iloveteami #thankyouteami
In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)

If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
Matcha comes in several grades that aren’t officially regulated, but the most important distinction is between ceremonial and culinary grade matcha. Ceremonial grade is made from the youngest, most tender tea leaves and is smooth and fine in texture. Use it when you’re planning to drink pure, unadulterated matcha or a top-notch latte. Culinary matcha is a less expensive and made from comparatively older leaves. It is best for baking, cooking, or making blended drinks where the matcha flavor is not imperative. (“Premium” or “select” matcha is somewhere in between the two major grades, and you can find organic versions of matcha in each category.)
Studies on green tea’s impact on cancer have been mixed. But green tea is known to aid healthy cells in all stages of growth. There are some clues that green tea may help destroy cancer cells, but that research is still in its early stages, so you shouldn’t count on green tea to prevent cancer. In fact, the National Cancer Institute's web site says it "does not recommend for or against the use of tea to reduce the risk of any type of cancer."
Green tea is processed and grown in a variety of ways, depending on the type of green tea desired. As a result of these methods, maximum amounts of polyphenols and volatile organic compounds are retained, affecting aroma and taste. The growing conditions can be broken down into two basic types − those grown in the sun and those grown under the shade. The green tea plants are grown in rows that are pruned to produce shoots in a regular manner, and in general are harvested three times per year. The first flush takes place in late April to early May. The second harvest usually takes place from June through July, and the third picking takes place in late July to early August. Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the best-quality leaves, with higher prices to match.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
Rooibos tea or red tea is an herbal beverage, with medicinal properties, that is acquired from the Aspalathus linearis bush plant found in South Africa. According to the South African Rooibos Council, rooibos is not a true tea, but an herb. The fermented tea is red in color. The health benefits of red rooibos tea are abundant. It is popular due to its great taste and unique color that comes along with health benefits.
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.
Matcha tea has antioxidants such as catechins – EGCG (epigallocatechin gallate), which detoxifies the body. A research study assessing the antioxidant power of this tea has revealed that as compared to other green teas matcha has the highest amount of EGCG. These antioxidants seek out for the oxygen free radicals and neutralize their harmful effects. Thus, protecting the body from the occurrence of disorders or inflammations associated with the oxidative stress.
What I will tell you is that there are a LOT of options for these fitness teas. I did a lot of research before purchasing one, so my best advice to you is to make yourself a list of available options (see below), determine what you hope to gain from the experience (see even further below), and then research the specific ingredients for yourself. Here’s the moral of the story: They’re all very similar, but it’s important to be aware of what you are personally putting in your own body. Disclaimer: What works for one may work differently for another — so take your research seriously.
One-1/2 teaspoon serving of matcha, no more than once daily, is certainly a valuable addition to any diet, says Zeitlin. Like with another substance currently having a moment, turmeric, you can get your dose by eating or drinking it, though Zeitlin says drinking it as a tea, how it was initially intended, provides all the benefits without the added calories.
Most Japanese teas are blended from leaves grown in different regions, with less emphasis on terroir than in the Chinese market. Because of the limited quantity of tea that can be produced in Japan, the majority of production is dedicated to the premium tea market. Bottled tea and tea-flavored food products usually use lower-grade Japanese-style tea produced in China.[57]
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Apart from causing premature aging, free radicals are also responsible for causing certain types of cancer. The catechins present in green tea neutralize these free radicals, prevent the formation of carcinogens like nitrosamines and reduce the risk of cancer for people who regularly consume it. Green tea is now being clinically used and prescribed as a home remedy to aid in the prevention of cancer, particularly for those patients at high risk for cancer in the colon, rectum, pancreas, and intestines.
Most importantly, EGCg and other catechins counteract the effects of free radicals from the likes of pollution, UV rays, radiation, and chemicals, which can lead to cell and DNA damage. Since over 60% of the catechins in matcha are actually EGCg, a daily matcha regimen can help restore and preserve the body’s integral well-being and balance. Read more on our Change The Odds Page.
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China.
Matcha helps prevent cancer due to the presence of EGCG which has chemopreventive properties. Multiple studies have shown that polyphenols present in this tea prevent the proliferation of malignant cancerous cells, and promotes induction of apoptosis. It also assists in reducing the risk of developing various cancers including bladder, colorectal, breast and prostate cancer.

Aiya is the pioneer in producing Matcha that is both safe and versatile for all types of food and beverage applications. It is Aiya’s specialty to supply bulk Matcha to major food/beverage manufacturers as both exotic and functional ingredients. To meet the demands for large volumes from food/beverage manufacturers with a reasonable lead time, Aiya provides Matcha in large bulk sized packaging.


Rooibos, also known as African red bush, grows near Cape Town, in the Cederberg region. To produce red tea, manufacturers harvest and chop the needle-shaped green leaves of the rooibos plants, which are then dampened and fermented for 12 hours. Once fermented, the leaves oxidize, turning red before they are dried and sold as loose or bagged tea. When steeped in hot water, the resulting liquid has a reddish-amber hue and an earthy taste that isn't bitter because it's low in tannins. You can drink it alone or with milk, sugar, honey or lemon. This somewhat astringent tea is rich in antioxidants, including quercetin, aspalathin and nothofagin, all of which have anti-inflammatory and calming properties, according to the "Journal of Agricultural and Food Chemistry," published in July 2009.
If not taken with sugar, the alkaline nature of green tea helps reduce the blood glucose level. Moreover, the antioxidant and astringent qualities of green tea ensure good health and better functioning of the pancreas. Improving the function of the pancreas means a more efficient and regulated secretion of insulin and the subsequent improvement in decomposing and absorbing of sugar. This increase in effective functions can help prevent the onset of diabetes.

We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
I am not a tea drinker.....BUT this is the Best Tea I have ever had, ever! It does not need sugar or milk but I'm sure you could add these items if you preferred. I will definitely be getting more of this tea. Please, do not ever change this tea. It is perfect as it is now. Remember I am not a tea drinker but this tea has made me one. Thank you for Rooibos tea!
Safety Warning Do not brew more than 15 minutes. Do not brew more than 15 minutes. This Product is a dietary supplement - Do not take more then recommended - Do not take this product if you have high blood pressure or cardiovascular disease. -Do not take if pregnant or breast feeding - Consult your doctor before using this product if you have any medical conditions This product is recommended for adults only. If you are pregnant or have any concerns regarding interactions with your medications, please consult your doctor before taking. The vast majority MateFit users won't feel any side effects from these ingredients. But, since humans come in many different sizes and shapes we cannot guarantee that EVERYONE on planet earth will have a positive experience. If you do sense any ill side effects, then don't worry they're not life threatening and you can stop consuming MateFit at any time. Some of the side effects might be: rashes, breaking out (pimples), itchy throat, or nausea. —
The alpha hydroxy acid and zinc in this red tea are very good for the skin. You can also try applying some rooibos tea powder directly to the skin to relieve acne, pimples, sunburn or related skin conditions. Alpha-hydroxy acids can reduce the signs of wrinkles and other premature aging symptoms but they are rarely found in natural products. They are found in chemical peels, which revitalize the skin and leave it fresh and invigorated with a healthy glow. However, there has been some controversy about commercial uses of alpha hydroxy acid, so it is always better to get it from a natural source, like red rooibos tea.
"It's only in the last 10 year that Western science has tried to look at antioxidant activities of tea," says Dave Ringer, PhD, scientific program director at the ACS. "It's a young science. Generally, it is felt that tea can inhibit the initiation of cancer and delay its progression in animal studies. But we don't really have large well-controlled epidemiological studies to look at this yet [in humans], because you need to correct for the effects of other dietary components."
Basically, tea time may not be for you. I know we all want “quick results,” but instead a gradual change in diet is best. Since my last tea scare, I’ve actually gotten accustomed to simply eating better. Stuff like eliminating dairy has helped with my “fupa” (lower belly pudge), and overall bloat. Limiting my red meat intake has also helped. Leaner meats like turkey, chicken breast and egg whites have helped me keep inches off and feel more energized.

When I woke up, I was in my dad’s arms. I woke up to the smell of Isopropyl Alcohol. The pungent smell brought me back to consciousness. My body felt like jelly and my ears were ringing. By now, EMT had arrived. As my senses made their way back to me, the clammy, jelly sensation of my skin turned to pins and needles, which was oddly calming. It felt good to feel my skin again, to feel warmth after experiencing that weird, chilling cold. I knew then, I was going to be okay.
Some of the antioxidants and healing compounds found in green tea include polyphenols, catechins and various other types of flavonoids — the same anti-aging compounds found in things like red wine, blueberries and dark chocolate. Despite that it does contain small amounts of caffeine, green tea consumption has been associated with more health benefits than even many of the healthiest foods available to us. Studies have found that the benefits of green tea are due to the fact green tea contains more healing compounds than many other herbs, spices, fruits and vegetables, truly making it a powerful “superfood.”
Along with caffeine, which gives green tea its characteristic taste, bitterness, and stimulating effect, green tea is also rich in a group of chemicals, called catechin polyphenols (commonly known as tannins, which contribute to bitter taste and astringency). These catechin polyphenols include catechin, epicatechin, epicatechin gallate (ECG), epigallocatechin gallate (EGCG), and various proanthocyanidins. They are also known as flavonoids and are very powerful antioxidants. Flavonoids, together with some amino acids like thiamine, are responsible for the potent flavor of green tea.
I LOVE this matcha. I've tried the real Japanese matcha before (it was quite expensive) so I know the basic qualities of matcha powder. Let me tell you, this matcha is really good. It smells good with a vibrant green color as a matcha should be, and tastes good! Also, the bonus ebook is an interesting and helpful source for new recipes (I've never thought of putting matcha into pizza as a spice...).

One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.


Rooibos contains polyphenols that have anti-inflammatory, antiviral, and antimutagenic qualities. Polyphenols are organic chemicals that are often praised for their antioxidant capabilities. Studies suggest that regularly drinking organic red rooibos tea provides the liver with potent antioxidants, helping the organ to improve detoxification. Antioxidants act as scavengers of free radicals throughout the body, which are detrimental byproducts of cell metabolism that can cause cancer and heart diseases. Aspalathin and nothofagin are two other vital antioxidants that rooibos tea contains, making it a great beverage to boost your immune system and protect your body against all types of diseases.
Koicha, or thick tea, requires significantly more matcha (usually about doubling the powder and halving the water): approximately 3.75 grams (amounting to 3 heaping chashaku scoops, or about one teaspoon) of matcha and approximately 40 ml (1.3 oz) of hot water per serving, or as many as six teaspoons to 3/4 cup of water. Because the resulting mixture is significantly thicker (with a similar consistency to liquid honey), blending it requires a slower, stirring motion that does not produce foam. Koicha is normally made with more expensive matcha from older tea trees (exceeding thirty years) and, thus, produces a milder and sweeter tea than usucha; it is served almost exclusively as part of Japanese tea ceremonies.
Matcha is hot with chefs, not just as a beverage, but as an ingredient in both sweet and savory dishes. If you Google matcha recipes, you’ll find everything from matcha muffins, brownies and puddings, to matcha soup, stir frys, and even matcha guacamole! I love experimenting with it, and in a previous post I wrote about the potential weight loss benefits of umami foods (The Surprising Food Flavor That Can Help You Shed Pounds). But due to concerns about lead, I recommend avoiding “matcha madness.” Even with superfoods, you can get too much of a good thing (check out my article 4 Superfoods You Might Be Overeating). So look for pure, organic, quality matcha, and enjoy it in moderation.
If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).
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