One of the most unexpected health benefits of matcha tea, is that drinkers experience a boost of energy throughout the day. In one study, researchers had thought that this was from the caffeine in matcha, but they found that it was actually the combination of matcha’s natural properties. Another recent study found that matcha even improved physical endurance by 24%.
Day 14: At halfway through my detox, I finally officially figured out what works for me and my body. The plan: my standard first-thing-in-morning cup of coffee, then an iced version of the tea to drink with me throughout the day. I sip it all day long, and it’s both refreshing and hydrating. I can very honestly say I feel AWESOME. I’m having no kinds of digestive problems, I feel lighter while running at the gym, and my stomach is significantly less bloated and more toned.
But matcha didn’t skyrocket to celeb status on health merits alone. As we said back in 2011, wheatgrass is healthy, too, but we’re not seeing it in every other bakery and café. Matcha has flavor going for it—grassy, pleasantly vegetal, and slightly bitter—and a brilliant natural color that makes baked goods (like rainbow cookies) stand out from the crowd in busy bakeries (and on Instagram).

It is used in castella, manjū, and monaka; as a topping for shaved ice (kakigōri); mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as matcha-jio. It is also used as flavouring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. Matcha frozen yogurt is sold in shops and can be made at home using Greek yogurt. The Japanese snack Pocky has a matcha-flavoured version. Matcha may also be mixed into other forms of tea. For example, it is added to genmaicha to form what is called matcha-iri genmaicha (literally, roasted brown rice and green tea with added matcha).