On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
The risks associated with green tea are the same as those associated with any other kind of tea (common black tea, White Tea etc.) and are primarily due to the content of caffeine and tannin. The contraindications may vary with the percentage of caffeine and tannins in it. Most people might be familiar with these adversities, but it is still important to review and summarize the components responsible, as well as the associated risks.
Research shows that people who regularly drink green tea do not fall victim to common bacterial and viral infections as easily as those who do not add it to their diet. It boosts the immune system. The catechins, present in green tea, prevent bacteria and viruses from attaching themselves to cell walls in order to infect them. These catechins also counter the toxins released by microbes. This antimicrobial property also protects you from bad breath, dysentery, diarrhea, tooth decay, indigestion, flu, cough and cold, and colitis, all of which are caused by the microbial and fungal action.
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds.

^ Jump up to: a b Johnson R, Bryant S, Huntley AL (December 2012). "Green tea and green tea catechin extracts: an overview of the clinical evidence". Maturitas (Review). 73 (4): 280–7. doi:10.1016/j.maturitas.2012.08.008. PMID 22986087. In conclusion, whilst there is a considerable body of evidence for green tea with some of it suggesting a positive effect, it is difficult to be definitive as to its health benefits.


Green tea can lower and help stabilize your blood sugar levels (glucose levels); in fact, studies show that green tea can even improve insulin sensitivity and reduce blood sugar levels. One study among Japanese individuals found that those who drank the most green tea had a very significantly lower risk of developing type II diabetes. Other studies have shown similar results.
Rooibos is being heavily hyped by producers and distributors as a new health beverage. Unlike true “tea,” it is caffeine-free and low in tannins. It contains minimal amounts of calcium, potassium, iron, zinc, magnesium and much less fluoride than found in real teas. Studies have shown that Rooibos does contain antioxidants and therefore might have some of the health benefits of green tea, but very little research has confirmed this. I found only 17 scientific studies of Rooibos compared to more than 1,000 on green tea. So far, none suggest that Rooibos is the health equivalent of green tea.
What I will tell you is that there are a LOT of options for these fitness teas. I did a lot of research before purchasing one, so my best advice to you is to make yourself a list of available options (see below), determine what you hope to gain from the experience (see even further below), and then research the specific ingredients for yourself. Here’s the moral of the story: They’re all very similar, but it’s important to be aware of what you are personally putting in your own body. Disclaimer: What works for one may work differently for another — so take your research seriously.
One of Japan’s own Zen priests studying in China’s Buddhist monasteries returned to Japan in the early 12th century with tea plant seeds and bushes. The young priest, called Eisai, used his experience in China growing and drinking “beaten tea” to popularize what he called “the way of tea” as a meditation ritual within his community of Japanese Buddhist monks. Eventually, he spread the tea drinking custom throughout the rest of Japan.
Like gyokuro, matcha is shaded before plucking. The plucked and processed leaf is called tencha. This product is then ground into a fine powder, which is matcha. Because the tea powder is very perishable, matcha is usually sold in small quantities. It is typically rather expensive.[62] Matcha is the type of tea used in the Japanese tea ceremony. It is prepared by whisking the tea with hot water in a bowl, until the surface is frothy. If the water is too hot, the tea may become overly bitter.[64]
Sometimes given to babies suffering from colic, rooibos is known for anti-spasmodic activity. A growing body of evidence suggests that the health benefits of rooibos may be quite broad, including evidence that the antioxidants in the tea may reduce the risk of heart disease, and may inhibit some parameters of aging. Rooibos even shows use as a cosmetic ingredient for soothing, protecting and repairing skin.
In response, the governor of Shizuoka Prefecture, Heita Kawakatsu, stated: "there is absolutely no problem when they [people] drink them because it will be diluted to about 10 becquerels per kilogram when they steep them even if the leaves have 1,000 becquerels per kilogram;" a statement backed by tests done in Shizuoka.[35] Japanese Minister for Consumer Affairs and Food Safety Renhō stated on 3 June 2011 that "there are cases in which aracha [whole leaves of Japanese green tea] are sold as furikake [condiments sprinkled on rice] and so on and they are eaten as they are, therefore we think that it is important to inspect tea leaves including aracha from the viewpoint of consumers' safety."[36]
Nine health benefits of turmeric tea Turmeric is a spice that contains curcumin, which seems to have anti-inflammatory and immune-boosting properties. In this article, we look at nine health benefits of turmeric tea. These include cancer prevention, protection against liver damage, and improved immune function. We also explain how to prepare turmeric tea. Read now
According to Record of Gaya cited in Memorabilia of the Three Kingdoms, the legendary queen Heo Hwang-ok, a princess of the Ayodhya married to King Suro of Gaya, brought the tea plant from India and planted it in Baegwolsan, a mountain in current Changwon.[67]:3 However, it is a widely held view that systematic planting of tea bushes began with the introduction of Chinese tea culture by the Buddhist monks around the 4th century.[68] Amongst some of the earliest Buddhist temples in Korea, Bulgapsa (founded in 384, in Yeonggwang), Bulhoesa (founded in 384, in Naju) and Hwaeomsa (founded in Gurye, in 544) claim to be the birthplace of Korean tea culture.[68] Green tea was commonly offered to Buddha, as well as to the spirits of deceased ancestors.[68] Tea culture continued to prosper during the Goryeo Dynasty, with the tea offering being a part of the biggest national ceremonies and tea towns were formed around temples.[69] Seon-Buddhist manners of ceremony prevailed.[69] During the Joseon Dynasty, however, Korean tea culture underwent secularization, along with the Korean culture itself.[69] Korean ancestral rite jesa, also referred to as charye (차례; 茶禮, "tea rite"), has its origin in darye (다례; 茶禮, "tea rite"), the practice of offering tea as simple ancestral rites by the royal family and the aristocracy in Joseon.[69]
How many calories should I eat a day? A calorie is an amount of energy that a particular food provides. Consuming more calories than needed will result in weight gain, consuming too few will result in weight loss. How many calories a person should eat each day depends on a variety of factors, such as age, size, sex, activity levels, and general health. Read now
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea. 

One of the key components in Matcha is the amino acid L-theanine, which is found almost exclusively in shade-grown green teas like Matcha. When L-theanine is combined with the natural caffeine in tea, it metabolizes more slowly, releasing the caffeine over a longer period of time and providing a stable three to six hour long energy boost (versus coffee caffeine at an hour to an hour and a half).
According to a study published in the journal Chinese Medicine, many of the beneficial biological effects of flavonoids on heart health seem to be due to cell-signaling effects that lower inflammation. (6) Not only do flavonoids have anti-inflammatory capabilities, but they’re also antithrombogenic, antidiabetic, anticancer and neuroprotective compounds.

If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
In China though, the term black tea or dark tea typically refers to a tea that we call Pu-erh in the United States. This tea is fermented anywhere between 2 weeks to two months and then aged for 2 months to 20+ years in order to create dark black leaves and a dark color to the brew. In this fermentation process the leaves are intentionally kept damp to encourage good microbes and bacteria to slowly oxidize and ferment the leaves. This is distinguished from red tea which typically only takes about 6-10 hours to oxidize. Pu-erh tea typically has a strong fermentation taste but high quality pu-erh should not taste overly earthy as this is a sign of low quality production techniques.
We’re wary of any trend that involves detoxing with just a drink. By now, we’re all pretty aware that liquid diets can’t sustain our active bodies for very long, and most of the drinks celebrities swear by have little actual detoxifying effects. But a teatox, or tea detox or tea cleanse, is a gentler approach to the whole idea, namely because it involves adding a few herbal cups to your existing, healthy diet—instead of replacing meals entirely.
An animal study published in 2009 in “Phytomedicine” found that green rooibos tea helped regulate glucose metabolism, preventing increases in fasting blood glucose levels during the course of the five-week study. This effect is a result of aspalathin, a compound found in green rooibos. Poor glucose tolerance and high fasting glucose levels are signs of type-2 diabetes and are common in obesity. The study suggests rooibos tea may help keep blood glucose levels in check, preventing sharp spikes and falls that can trigger symptoms of hunger and possibly leading to lower calorie consumption.
Because matcha is made from high-quality tea, and the whole leaves are ingested, it’s a more potent source of nutrients than steeped green tea. In addition to providing small amounts of vitamins and minerals, matcha is rich in antioxidants called polyphenols, which have been tied to protection against heart disease and cancer, as well as better blood sugar regulation, blood pressure reduction, and anti-aging. Another polyphenol in matcha called EGCG has been shown in research to boost metabolism, and slow or halt the growth of cancer cells.
The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.
Basic green and black teas are rich in antioxidants (and matcha green tea is more than 100 times higher in one powerful antioxidant)—the secret behind boosting your natural cleansing process. “Antioxidants work to reduce the oxidative stress and free radicals in our body, too much of which can cause chronic inflammation and even mutate our DNA strains, leading to cancer and other chronic diseases,” says Villacorta.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.
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