The traditional Japanese tea ceremony centers on the preparation, serving, and drinking of matcha as hot tea and embodies a meditative spiritual style. In modern times, matcha also has come to be used to flavor and dye foods such as mochi and soba noodles, green tea ice cream, matcha lattes, and a variety of Japanese wagashi confectionery. Matcha used in ceremonies is referred to as ceremonial-grade matcha, meaning that the matcha powder is of a high enough quality to be used in the tea ceremony. Lower quality matcha is referred to as culinary-grade matcha, but there is no standard industry definition or requirements for either.

Matcha is best enjoyed as soon as possible after its production. Since matcha is a ground tea, any exposure to oxygen will immediately start to degrade the color and flavor of tea. If stored sealed in a cool, dark place it can stay fresh for several weeks and up to a few months (unlike dried tea leaves which can last for up to a year or two). To ensure you’re getting a fresh matcha worth sipping, buy it from a reputable company that can tell you when and how the tea was processed and packaged. Ask your tea purveyor for directions on how to brew the best cup of that particular variety of matcha.
Not sure about the weight loss end of the sales pitch however I can tell you this has a great detox or probiotic effect. I train 5 days a week and eat 90/10 clean. At times the amount of fiber in take in will cause issues with my ability to process and pass...anyhow this has helped with bloating and the above noted issue. It has a great light taste, not bitter, nor tasteless. I didn't add any sweetener and loved the taste on its own. Will buy again.
Green tea contains significant amounts of flavonoids, antioxidants that protect against heart disease by slowing the breakdown of LDL cholesterol, preventing blood clots, and improving blood vessel function. The benefits of green tea also include associations with lower cholesterol and lower rates of artery blockages. People who drink a cup or two a day have a 46 percent lower risk of developing narrowed arteries. Upping that to three cups a day lowers the risk of having a heart attack by 43 percent and of dying from a heart attack by 70 percent. It can even help prevent a second heart attack. In a study of 1,900 patients recovering from heart attacks at Beth Israel Deaconess Medical Center in Boston, the death rate among patients who drank at least two cups of tea a day was 44 percent lower than among non-tea drinkers. 

It also appears to contain more EGCG. ConsumerLab.com, an independent testing group, tested matcha products in 2015 and found that matcha provided 17 mg to 109 mg of EGCG per serving. By comparison, the average brewed green tea provides 25 to 86 mg per serving. While matcha powders contained more catechins per gram than brewed green tea, it was substantially more expensive: The lowest cost matcha powder was available at the time for $2.31 for 200mg of EGCG, compared to 27 cents for the same amount from brewed green tea. Compared to the powders, matcha in tea bags provides significantly less EGCG.
Green tea has many health benefits. “It contains many nutrients, including antioxidants and anti-cancer and brain-healthy compounds,” Smith reminds us. One thing is for sure: regardless of whether or not you’ll shed pounds with green tea, drink it anyway. “All teas contain many healthful nutrients; it’s one of the healthier choices for a beverage!” Smith says.
The polyphenols in green tea, which include multiple subcategories of polyphenols like flavonoids and catechins, can reduce the formation of free radicals in the body, protecting cells, molecules, and other structures from damage. One of the most active and powerful antioxidant polyphenols in green tea is epigallocatechin-3-gallate (EGCG). EGCG has been studied to treat a wide variety of diseases and may be one of the main reasons green tea has such powerful medicinal properties. Beyond EGCG, other polyphenol catechins in green tea include catechin, gallocatechin, epicatechin, epigallocatechin, and epicatechin gallate.
Use it as a natural food coloring in cake batter and icings, or make a less-sweet snickerdoodle by rolling the cookies in matcha-sugar. Infuse it into milk or coconut milk before you make ice cream, or incorporate it into a citrusy dry-rub for salmon or tuna. Sprinkle matcha over poached eggs to intensify their savoriness, or cream butter with matcha and granulated sugar, then spread it over toasted brioche. Or shake ½ teaspoon into a lemony, herbal cocktail.
Aspalathin is one of the rare antioxidants found in rooibos tea and it has a number of unique qualities. It can help balance blood sugar, improve insulin resistance and glucose absorption by muscles, and boosts insulin secretion from the pancreas. This results in an ideal defensive shield against developing type II diabetes, one of the most widespread and dangerous conditions currently sweeping the world.

The detox period lasts for about 30 days, and most companies recommend taking a significant break (around six weeks) between detox sessions if you plan to do it more than once. Many detox tea companies are also quick to note — in small print, of course — that their teas are not suitable meal replacements and are meant to be used in conjunction with healthy eating and regular exercise.
Tea plants that are specifically grown and used to make matcha are also typically shaded for two weeks to increase chlorophyll levels before the leaves are picked, further boosting concentration of healthy compounds. Matcha green tea tends to be more expensive than buying tea leaves for steeping, but a little goes a long way. Matcha is usually available in powder form and is a good choice for adding green tea’s taste and the benefits of green tea to recipes like smoothies, baked goods or ice cream.
Others credit various Buddhists in the 500s BC and subsequent centuries for the discovery of tea. Buddhists would travel between India and China spreading their religion, culture and ritual of tea. Buddhist monks grew, harvested and produced tea much like their Catholic counterparts in European monasteries did with grapes and wine. The monks’ habit of tea drinking for physical refreshment, to aid meditation and as a substitute for alcohol developed into a spiritual and social practice that spread across China.
Jump up ^ Horaido. "H4". JP: Dion. Archived from the original on 2005-04-06. Matcha used to be sold in packages of 10 monme (ancient measure of about 3.75 g, or 37.5 g for the package) and most tea masters considered that one package provided for 20 usucha (about 1.8 g each) or 10 koicha (about 3.75 g each). This is why today's traditional packaging is 40 g (the closest to 10 monme)
It depends not only on the processing method the tea producers use, but also on the cultivation practices the tea growers use. What time of year is the tea plucked? How is the plant pruned? What parts of the plant are plucked? Are the plants treated with chemicals or are they organically grown? What kind of heat is applied to the tea leaves to stop oxidation? How are the tea leaves shaped, rolled and dried? Are the leaves left whole or cut in smaller pieces?
Green tea contains significant amounts of flavonoids, antioxidants that protect against heart disease by slowing the breakdown of LDL cholesterol, preventing blood clots, and improving blood vessel function. The benefits of green tea also include associations with lower cholesterol and lower rates of artery blockages. People who drink a cup or two a day have a 46 percent lower risk of developing narrowed arteries. Upping that to three cups a day lowers the risk of having a heart attack by 43 percent and of dying from a heart attack by 70 percent. It can even help prevent a second heart attack. In a study of 1,900 patients recovering from heart attacks at Beth Israel Deaconess Medical Center in Boston, the death rate among patients who drank at least two cups of tea a day was 44 percent lower than among non-tea drinkers.
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