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We’re wary of any trend that involves detoxing with just a drink. By now, we’re all pretty aware that liquid diets can’t sustain our active bodies for very long, and most of the drinks celebrities swear by have little actual detoxifying effects. But a teatox, or tea detox or tea cleanse, is a gentler approach to the whole idea, namely because it involves adding a few herbal cups to your existing, healthy diet—instead of replacing meals entirely.
I should note that I am currently deployed and have little access to the facilities to make a great cup of tea. One of the great things about matcha however is that you need only a blender bottle and ice and you have a perfect iced matcha for the Iraq heat. Let me tell you, nothing like the grassy, subtly sweet taste to get your morning started right. PT? Matcha. Drills? Matcha. conducting a firefight with Islamic State extremists? Hasn't happened yet, but if it happened I can tell you that I would have my Hydroflask filled with this stuff and engage them with the calm energy of the vegan, philosophy major, Prius-driving, non-binary person I am.
It’s become such a fashionable beverage that, last summer, the New York Post ran a story about how Victoria’s Secret models were flocking to Cha Cha Matcha, a hipster spot fluent in the preparation of various matcha-based miracle potions. A search for where to get “matcha” in New York, New York on Yelp yielded some 1400 plus results. Even mass market coffee purveyors like Starbucks have made matcha their mantra, with a vast range of offerings to cash in on the craze.