Shade grown: All matcha is made from shade-grown tea leaves—a labor-intensive process where tea bushes are protected from the sun and light is filtered to the bushes in a very controlled manor. Shading boosts the chlorophyll production in the plant, giving the leaves a rich green color. The lack of sun reduces the plant’s photosynthesis of the leaves, which in turn alters the naturally occurring levels of caffeine, flavanols, sugars, antioxidants, and theanine. By controlling the sun exposure, tea producers can significantly alter the chemical make-up and flavor of the final tea leaves.
Word began to spread and rooibos tea was suddenly being put up against a number of health issues to see what benefits it showers. 50 years later, the world knows all about this powerful little herb! The exact mechanism by which it soothes colic and stomach pain is unknown, but the anti-inflammatory properties of the herb are most likely responsible.
If you’re not sure if matcha will become a daily ritual, editor at large Christine Muhlke recommends buying a tin within the $14 to $18 range (save the under $10 matcha for baking and the over $30 for when you’re ready to commit). Some of Muhlke’s favorite brands are Chalait, Panatea, Matchaful, Kettl, and CAP Beauty, and Ippodo (seasonal releases are available at their Manhattan storefront on East 39th Street).

Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work.
Polyphenols found in green tea include epigallocatechin gallate (EGCG), epicatechin gallate, epicatechins and flavanols,[1] which are under laboratory research for their potential effects in vivo.[4] Other components include three kinds of flavonoids, known as kaempferol, quercetin, and myricetin.[5] Although the mean content of flavonoids and catechins in a cup of green tea is higher than that in the same volume of other food and drink items that are traditionally considered to promote health,[6] flavonoids and catechins have no proven biological effect in humans.[7][8]
In 2009, King’s College researchers found that epicatechin may protect brain cells through mechanisms unrelated to its antioxidant ability, as epicatechin is one of the few flavonoids that can cross the blood-brain barrier. The King’s College researchers reported that somehow epicatechin protects brain cells from the negative effects of beta-amyloid plaques, although the exact mechanism of how this works is still not entirely know. (9)
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In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
Matcha is a high-grade green tea ground into powdered form. The green tea powder is whisked into hot water, instead of steeped, to form a frothy drink. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing.

If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
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Since green tea is less oxidized than its black tea cousin, it is technically fresher and more delicate, so it should be consumed more quickly for maximum flavor. Green tea is best consumed within six months to a year of purchase. You should also take care to store your green tea in a cool, dark place, away from light, oxygen, moisture and fragrant pantry companions like coffee or spices.
Matcha is best enjoyed as soon as possible after its production. Since matcha is a ground tea, any exposure to oxygen will immediately start to degrade the color and flavor of tea. If stored sealed in a cool, dark place it can stay fresh for several weeks and up to a few months (unlike dried tea leaves which can last for up to a year or two). To ensure you’re getting a fresh matcha worth sipping, buy it from a reputable company that can tell you when and how the tea was processed and packaged. Ask your tea purveyor for directions on how to brew the best cup of that particular variety of matcha.

There are mixed opinions about how much green tea one should consume. The reality is one cup of green tea isn’t enough to affect your health. Some believe 2 cups of green tea will show benefits while others say 5. Some people say up to 10 cups is ideal but if you’re concerned about spending a lot of time in the bathroom you can add a green tea supplement to your diet.

Liver problems have been reported in a small number of people who took concentrated green tea extracts. Although the evidence that the green tea products caused the liver problems is not conclusive, experts suggest that concentrated green tea extracts be taken with food and that people discontinue use and consult a health care provider if they have a liver disorder or develop symptoms of liver trouble, such as abdominal pain, dark urine, or jaundice.

Green tea is processed using either artisanal or modern methods. Sun-drying, basket or charcoal firing, or pan-firing are common artisanal methods. Oven-drying, tumbling, or steaming are common modern methods.[32] Processed green teas, known as aracha, are stored under low humidity refrigeration in 30- or 60-kg paper bags at 0–5 °C (32–41 °F). This aracha has yet to be refined at this stage, with a final firing taking place before blending, selection and packaging take place. The leaves in this state will be re-fired throughout the year as they are needed, giving the green teas a longer shelf-life and better flavor. The first flush tea of May will readily store in this fashion until the next year's harvest. After this re-drying process, each crude tea will be sifted and graded according to size. Finally, each lot will be blended according to the blending order by the tasters and packed for sale.[33]


Detox teas that combine caffeine with diuretics can trigger the loss of water weight. Just two cups of water weighs one pound on a scale, so shedding fluid can make you look and feel lighter–even if you haven't lost an ounce of body fat. Detox teas can also trigger a laxative effect, which causes your body to eliminate waste from your GI tract, another result that can make your stomach flatter, and allow you to feel lighter, even if your lean-to-fat ratio remains exactly the same. If this quick-fix effect gives you the confidence boost and motivation you need to start eating healthier and working out–the real keys to getting healthy and lean–terrific (assuming the teas are even safe to drink–see below). Just remember: If you go back to your former less-than-stellar eating or exercise habits, or stop drinking the tea, you can gain the weight right back just as quick as you dropped it.
Another benefit of green tea it’s is lower in caffeine than most other teas, so you may be able to drink the five cups a day that lowered psychological stress in a large group of Japanese people in a recent study done at Sendai’s Tohoku University Graduate School of Medicine. The researchers didn’t identify any particular component of green tea that might have been soothing, but animal studies suggest that one compound, EGCC, had both sedative and hypnotic effects that tamp down the body’s production of stress chemicals.
One-1/2 teaspoon serving of matcha, no more than once daily, is certainly a valuable addition to any diet, says Zeitlin. Like with another substance currently having a moment, turmeric, you can get your dose by eating or drinking it, though Zeitlin says drinking it as a tea, how it was initially intended, provides all the benefits without the added calories.

Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]
Detox teas that combine caffeine with diuretics can trigger the loss of water weight. Just two cups of water weighs one pound on a scale, so shedding fluid can make you look and feel lighter–even if you haven't lost an ounce of body fat. Detox teas can also trigger a laxative effect, which causes your body to eliminate waste from your GI tract, another result that can make your stomach flatter, and allow you to feel lighter, even if your lean-to-fat ratio remains exactly the same. If this quick-fix effect gives you the confidence boost and motivation you need to start eating healthier and working out–the real keys to getting healthy and lean–terrific (assuming the teas are even safe to drink–see below). Just remember: If you go back to your former less-than-stellar eating or exercise habits, or stop drinking the tea, you can gain the weight right back just as quick as you dropped it.
The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies.[14] A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.[citation needed]
In 2004, scientists at the University of Newcastle studied the effects of black and green tea on Alzheimer’s disease. In laboratory studies, both teas prevented the breakdown of acetylcholine, the neurotransmitter strongly linked with memory. The teas also inhibited enzymes known as BuChE and beta-secretase. These enzymes are found in protein deposits found in the brain of Alzheimer’s patients. (7)

Unsweetened brewed green tea is a zero calorie beverage. The caffeine contained in a cup of tea can vary according to the length of infusing time and the amount of tea infused. In general, green tea contains a relatively small amount of caffeine (approximately 20-45 milligrams per 8 ounce cup), compared with black tea, which contains about 50 milligrams and coffee with 95 milligrams per cup.
This best-selling detox tea has a loyal following, with thousands of reviewers claiming that it helped with excess bloating, daily digestive issues, and ultimately contributed to weight loss when consumed alongside a balanced diet and regular exercise. Made with green tea leaf, matcha green tea, and guarana seed, this tea blend is quite caffeinated — so don't sip it before bedtime. 
On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
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