The oldest tea producing region in Japan is Uji, located near the former capital of Kyoto.[50] It is thought that seeds sent by Eisai were planted in Uji, becoming the basis of the tea industry there.[51] Today, Japan's most expensive premium teas are still grown in Uji.[52] The largest tea producing area today is Shizuoka Prefecture, which accounts for 40% of total Japanese sencha production.[53][52] Other major tea producing regions include the island of Kyushu and the prefectures of Shiga, Gifu, and Saitama in central Honshu.[52]


If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
Matcha, like other green teas, contains a class of antioxidants called catechins. Matcha is high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer, and even encouraging weight loss. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.
To make green tea, the leaves are quickly steamed or heated to stop oxidation, the chemical process that causes browning. To make black tea, the leaves are crushed, torn, curled, or rolled and allowed to oxidize before being dried. This additional processing step degrades some of the flavonoids. As a result, black tea has slightly lower amounts of flavonoids than green tea.
facilitates the burning of body fat. Green tea promotes the body’s ability to burn fat through thermogenesis and fat oxidation. A study published in The American Journal of Clinical Nutrition found the combination of polyphenols and caffeine from an extract of green tea resulted in a “significant increase” of energy expenditure compared to placebo.

The use of matcha in modern drinks has also spread to North American cafés, such as Starbucks, which introduced "Green Tea Lattes" and other matcha-flavoured drinks after matcha became successful in their Japanese store locations. As in Japan, it has become integrated into lattes, iced drinks, milkshakes, and smoothies.[14] A number of cafes have introduced lattes and iced drinks using matcha powder. It has also been incorporated into alcoholic beverages such as liqueurs and matcha green tea beers.[citation needed]
Day 28: Honesty time — I took several days off. I went away for the long weekend, and I overindulged in Mexican food, wine tastings, and cherry ice cream. When I got home, I was nursing an exhausted body and a bad case of bloat. The solution? To drink my final cup of tea. After drinking it, I went to bed feeling refreshed and lighter, then woke up the next morning ready for a workout and a day back at work.
Day 1: So you’re supposed to drink your tea first thing in the morning (or before a workout), but I didn’t receive my package until after arriving home for the day (in the early evening). Since I am a slave to my own desire for instant gratification, I said “Screw the rules!” and made my first cup right then and there. Immediate observation: It’s actually pretty delicious. I don’t consider myself a tea connoisseur by any means, so I was pleasantly surprised. I didn’t think it needed the recommended addition of honey.
One of the primary reasons for the popularity and consumption of all kinds of tea by human civilizations is its stimulating effect. This effect, again, is due to the caffeine and tannins present in the tea leaves. Caffeine and tannins, despite their potentially adverse effects on health, in the long run, act as very powerful stimulants. That is why a cup of tea makes you feel fresh and highly energized. Tea is an easy and ideal solution to counter fatigue, laziness, sleepiness, and lack of energy, and to improve blood circulation. This is why it is so popular with a wide variety of people in various industries, including professionals, housewives, students, and anyone else who has ever felt a bit drowsy during the day!
When my tea arrived in the mail, I was hyped. Clearly, packaging is a major key for fancy weight loss teas. I purchased the cutesy infuser that I needed to steep loose-leaf tea, along with a tumbler that allowed for on-the-go steeping. I got a 30-day detox package which included 15 nighttime teas, which you’re supposed to drink every other night and 30 gentler daily teas you drink in the mornings.
On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
×