Tea culture of Korea was actively suppressed by the Japanese during the Japanese forced occupation period (1910‒1945), and the subsequent Korean War (1950‒1953) made it even harder for the Korean tea tradition to survive.[70] The restoration of the Korean way of tea began in the 1970s, around Dasolsa.[70] Commercial production of green tea in South Korea only began in the 1970s,.[71] By 2012 the industry was producing 20% as much tea as Taiwan and 3.5% as much as Japan.[72][73] Green tea is not as popular as coffee or other types of Korean teas in modern South Korea. The annual consumption per capita of green tea in South Korea in 2016 was 0.16 kg (0.35 lb), compared to 3.9 kg (8.6 lb) coffee.[74] Recently however, as the coffee market reached saturation point, South Korean tea production doubled during 2010‒2014,[75] as did tea imports during 2009-2015,[76] despite very high tariff rate (513.6% for green tea, compared to 40% for black tea, 8% for processed/roasted coffee, and 2% for raw coffee beans).
Green tea has many health benefits. “It contains many nutrients, including antioxidants and anti-cancer and brain-healthy compounds,” Smith reminds us. One thing is for sure: regardless of whether or not you’ll shed pounds with green tea, drink it anyway. “All teas contain many healthful nutrients; it’s one of the healthier choices for a beverage!” Smith says.
supports cardiovascular and metabolic health. According to a study published in the Journal of the American College of Nutrition, researchers found subjects consuming five or more cups of green tea per day were less likely to develop hypertension (high blood pressure) and diabetes, or die of cardiovascular disease or stroke. Researchers also found in animal studies that EGCG improved heart health by preventing “overload-induced cardiac hypertrophy” – or thickening of the heart muscles.
All commercial tea produced in Japan today is green tea,[54] though for a brief period black tea was also produced in the late 19th and early 20th centuries. Japanese tea production is heavily mechanized, and is characterized by the use of modern technology and processes to improve yields and reduce labor. Because of the high cost of labor in Japan, only the highest quality teas are plucked and processed by hand in the traditional fashion.[55]
The available research on matcha includes a small pilot study published in the International Journal of Sports Nutrition and Exercise Metabolism in 2018. For the study, women consumed matcha green tea beverages before a 30-minute brisk walk. Researchers found that matcha consumption enhanced fat oxidation (the breakdown of fat into smaller molecules to be used for energy) during the walk.
One of the biggest buzz words in nutrition, antioxidants are naturally occurring chemical compounds that prevent aging and chronic diseases. Nowadays, a variety of fruits and vegetables are lauded for their antioxidant properties, leading to a host of products with all kinds of claims. But matcha is unparalleled in comparison. Firstly, matcha is packed with exponentially more antioxidants according to the latest innovation in antioxidant research.
Flavan-3-ols, the type of flavonoids found in green tea and other teas, provide many of the anti-aging effects of green tea. Catechins in various types of teas are the polyphenols that seem to have the most potent antioxidant effects, according to Natural Standard, the leading and most respected reviewer of herbal compounds. Specific flavan-3-ols found in green tea include monomers (catechins) called: 

Matcha (抹茶, Japanese pronunciation pronounced [mat.tɕa], English /ˈmætʃə/[1][i]) is finely ground powder of specially grown and processed green tea leaves. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
This tea is a rich source of antispasmodic agents, which can ease severe stomach cramps and abdominal pains. This is mainly due to the activation of K+ (potassium) ions in the body without antagonizing the activities of calcium, according to a report published in the Basic & Clinical Pharmacology & Toxicology. This can reduce the presence of hyperactivity in the gastrointestinal tract, thus preventing diarrhea and other intestinal issues.
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About two to four grams of matcha is placed into the bowl, traditionally using a bamboo scoop called a chashaku, and then about 60-80 ml of hot (70–85 °C or 158–185 °F, not boiling,[11]) water is added. The mixture is then whisked to a uniform consistency, using a bamboo whisk known as a chasen. There must be no lumps left in the liquid, and no ground tea should remain on the sides of the bowl. Because matcha may be bitter, it is traditionally served with a small wagashi sweet[12] (intended to be consumed before drinking), but without added milk or sugar. It usually is considered that 40 g of matcha will provide for 20 bowls of usucha or 10 bowls of koicha:[13]
^ Jump up to: a b Johnson R, Bryant S, Huntley AL (December 2012). "Green tea and green tea catechin extracts: an overview of the clinical evidence". Maturitas (Review). 73 (4): 280–7. doi:10.1016/j.maturitas.2012.08.008. PMID 22986087. In conclusion, whilst there is a considerable body of evidence for green tea with some of it suggesting a positive effect, it is difficult to be definitive as to its health benefits.

Being a green tea, matcha does contain caffeine and in higher levels than other green teas. Because the entire leaf is used, matcha tea can contain nearly as much caffeine as a cup of coffee. However, caffeine release is believed to be slower because you are drinking the entire leaf. This slower release of caffeine reduces “caffeine jitters” that coffee or other teas can cause.


Drinking green tea and matcha are considered healthy and safe, but people sensitive to caffeine should be aware that both contain decent amounts of the stimulant. In 2016, the World Health Organization also linked the consumption of hot drinks, like coffee and tea, to a higher risk of cancer of the esophagus. However, the risk is much lower than the risk of cancer from other causes, like smoking.
Some green tea varieties are better for weight loss than others. If you’re all about that green and on a weight-loss mission, you might want to choose Matcha green tea—the richest green tea source of nutrients and antioxidants. Registered dietitian Isabel K Smith explains why: “The whole leaf is ground and consumed as part of the beverage, as opposed to other (most) types of green tea where the leaves are steeped and then the tea is consumed.”
The post did not contain a hashtag (such as #ad or #spon) indicating that it had been sponsored, as encouraged by the Federal Trade Commission. Representatives for Cardi B did not respond to an email asking whether she received any compensation from Teami for her post. Teami also declined to say whether it paid Cardi for the social media shout-out.
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61]
4 stars, this shipped really fast and was delivered today. So since its my first day of trying this i have no odea on the results itll have if any but I'm impressed with the taste. The smell qas a bit strong so I thought it was going to be bitter but nope its DELICIOUS :) i dont have to put honey in it either (and I usually do to help block strong flavors)
Green tea also seems to boost physical performance, increase exercise endurance, and decrease reaction time, and there are many, many such studies showing these effects from caffeine, although other ingredients in green tea may aid this effect. Caffeine, and green tea’s, ability to mobilize fatty acids in fat tissue to make them more easily available for use as energy also seems to aid physical performance. In one study, caffeine was shown to significantly increase physical performance (exercise endurance and exertion). The antioxidants in green tea may also help prevent tissue damage during physical exertion as well.
Generally, the leaves undergo an oxidation (often termed "fermentation" in common tea processing terminology). This process produces the distinctive reddish-brown colour of rooibos and enhances the flavour. Unoxidised "green" rooibos is also produced, but the more demanding production process for green rooibos (similar to the method by which green tea is produced) makes it more expensive than traditional rooibos. It carries a malty and slightly grassy flavour somewhat different from its red counterpart.[3]

Rooibos is sometimes used as substitute for milk with colicky babies, says Alvaro Viljoen, PhD, of the department of pharmacy at the University of the Witwatersrand. And the health benefits of Rooibos are bound to make it a favorite, he says: rich in antioxidants, rich in vitamin C, caffeine-free, and low in tannins, the residue in teas that can sometimes cause digestive problems.
Over a thousand years ago, matcha came to Japan as an aid to meditation practice. During long hours of sitting, monks would drink matcha to remain alert yet calm. Modern science has recently confirmed the lessons of centuries of tradition. Matcha is rich in L-Theanine, a rare amino acid that actually promotes a state of relaxation and well-being by acting upon the brains functioning. While stress can induce beta waves an excited, more agitated state, L-Theanine creates alpha waves, which lead to a state of relaxed alertness. And while L-Theanine is common in all tea, matcha may contain up to five times more of this amino acid than common black and green teas.

I absolutely LOVE this tea! I drink about 3-4 hot cups a day... with a touch of honey, a squeeze of fresh lemon and a sprig of fresh mint, it is absolutely the best! I've had it by itself without anything added and it's still absolutely the best! I've also noticed that when I drink it on a regular basis, my tummy feels flatter and my body and mind feel cleaner. I've yet to try it as an iced tea but, I think that I'll do that tomorrow and I'm sure that it will be as good cold as it is hot! I love the fact that I can buy it on Amazon in bulk for such a great price! I'm a Yogi Peach Detox fan and I'll be a customer for life!
• In skin cancer studies, lab animals that were given green tea developed 1/10th as many tumors as animals that were given water. The EGCC in green tea inhibits the production of urokinase, an enzyme that cancer cells need in order to grow. It also seems to stimulate the process of programmed cell death, or apoptosis, in cancer cells. Pair your green tea with these 30 foods that help prevent cancer.

We’re wary of any trend that involves detoxing with just a drink. By now, we’re all pretty aware that liquid diets can’t sustain our active bodies for very long, and most of the drinks celebrities swear by have little actual detoxifying effects. But a teatox, or tea detox or tea cleanse, is a gentler approach to the whole idea, namely because it involves adding a few herbal cups to your existing, healthy diet—instead of replacing meals entirely.

On this episode of Consumed, host and Eater Drinks editor Kat Odell looks into the matcha production process — how it differs from that of more traditional steeped green tea, and how two of New York's noted matcha purveyors (Ippodo Tea Company and Matchabar) are working with the product today. Watch the video above for a lesson in powdered green tea; if your interest is piqued, check this map for the best places to drink matcha across the country, and these recipes for making iced matcha drinks at home, perfect for the summer.
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