If you’re struggling with any of these problems then I’m glad you found us! Our matcha contains the perfect balance of caffeine & L-Theanine, which provides a sustained energy boost and increased focus that can help with productivity (but won’t give you the jitters or caffeine crash of coffee). It’s packed with amino acids and 137x the antioxidants of brewed green tea to support a healthy metabolism, healthy skin, teeth, and bones, and fight against age-related disease.
Although numerous claims have been made for the health benefits of green tea, human clinical research has not provided conclusive evidence of any effects.[2][7][11] In 2011, a panel of scientists published a report on the claims for health effects at the request of the European Commission: in general they found that the claims made for green tea were not supported by sufficient scientific evidence.[7] Although green tea may enhance mental alertness due to its caffeine content, there is only weak, inconclusive evidence that regular consumption of green tea affects the risk of cancer or cardiovascular diseases, and there is no evidence that it benefits weight loss.[2]

In 1994, Burke International registered the name "Rooibos" with the US Patent and Trademark Office, thus establishing a monopoly on the name in the United States at a time when it was virtually unknown there. When the plant later entered more widespread use, Burke demanded that companies either pay fees for use of the name, or cease its use. In 2005, the American Herbal Products Association and a number of import companies succeeded in defeating the trademark through petitions and lawsuits; after losing one of the cases, Burke surrendered the name to the public domain.[13]
"Tea is a good source of compounds known as catechins and epicatechins, which are thought to be responsible for tea's beneficial health effects," says Dr. Howard Sesso, associate professor of medicine at Harvard Medical School and associate epidemiologist at Brigham and Women's Hospital. These compounds belong to a group of plant chemicals called flavonoids. Research suggests that flavonoids help quell inflammation, and that in turn may reduce plaque buildup inside arteries. Green tea has slightly higher amounts of these chemicals than black tea. Both black and green teas also contain modest amounts of caffeine, ranging from about 20 to 45 milligrams per 8-ounce cup. That's roughly half the amount of caffeine in the same amount of coffee.
It is a natural, organic green tea which has been the heart of the famous Japanese tea ceremony for over 900 years. The Buddhist monks honored matcha tea as the ‘health elixir’ for its potential to heighten the concentration and enhance metabolism. Originating in China in the 9th century, this was used as a drug for curing various ailments. However, its word somehow got elapsed in China. It was only after the Zen Buddhist monks from Japan realized its true potential at the end of the twelfth century, the perfection in the cultivation of these leaves picked up. Matcha is still scarcely grown accounting for just 0.6% of total tea yield.
But when it comes to detoxification, tea alone isn’t enough for the job. “No one food, herb, or remedy has the ability to cure ailments or disease, nor does it have the ability to ‘detox’ the body,” says Manuel Villacorta, R.D, author of Whole Body Reboot: The Peruvian Superfoods Diet to Detoxify, Energize, and Supercharge Fat Loss. (This is also why you might want to hold off before trying to detox by drinking activated charcoal.)

But matcha didn’t skyrocket to celeb status on health merits alone. As we said back in 2011, wheatgrass is healthy, too, but we’re not seeing it in every other bakery and café. Matcha has flavor going for it—grassy, pleasantly vegetal, and slightly bitter—and a brilliant natural color that makes baked goods (like rainbow cookies) stand out from the crowd in busy bakeries (and on Instagram).
Rooibos is sometimes used as substitute for milk with colicky babies, says Alvaro Viljoen, PhD, of the department of pharmacy at the University of the Witwatersrand. And the health benefits of Rooibos are bound to make it a favorite, he says: rich in antioxidants, rich in vitamin C, caffeine-free, and low in tannins, the residue in teas that can sometimes cause digestive problems.
Still, there have been some interesting findings. A 2014 study looked at 25 randomized controlled trials on the link between tea and blood pressure and reported that when people drank tea—especially green tea—for 12 weeks, their blood pressure dropped significantly. A 2011 study reported that drinking green tea appeared to be linked with lower levels of bad LDL cholesterol, but more research is needed. Because matcha is a type of green tea, they may share similar benefits, but there’s not enough research to make that claim.

The taste is of matcha is strong. Some people describe it as grass or spinach-like, and it has an umami taste. Because of this it may be sweetened to improve its palatability. One client was thrilled to tell me that he was drinking matcha, but instead of traditional matcha powder, he was drinking a powdered mix. The first ingredient was sugar, and it also contained powdered milk, so it was essentially like hot chocolate—but with cocoa swapped for matcha—something I wouldn’t recommend. Tea experts also warn that with matcha quality is key, and it comes at a cost. In other words, high quality, fresh, pure matcha is expensive. A low price tag can be a red flag for a poor quality product. I like Jade Leaf Organic Japanese Matcha Green Tea Powder ($19; amazon.com), because it's USDA certified organic, third party tested for contaminants, and from Japan.


Researchers from the Netherlands confirmed in a recent study that two green tea compounds, L-theanine and caffeine, can significantly boost levels of attention and alertness, building on what is already known about the brain benefits of green tea. The drink is less likely to make you jittery and anxious than other energy-boosting drinks, because it contains lower levels of caffeine than other teas or coffee. In another study published in the American Journal of Clinical Nutrition, researchers discovered that drinking just one cup of green tea a day made people age 55 and older 38 percent less likely to experience a decline in their mental abilities. Drinking a second cup daily made them 54 percent less likely to show mental declines.
It is used in castella, manjū, and monaka; as a topping for shaved ice (kakigōri); mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as matcha-jio. It is also used as flavouring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. Matcha frozen yogurt is sold in shops and can be made at home using Greek yogurt. The Japanese snack Pocky has a matcha-flavoured version. Matcha may also be mixed into other forms of tea. For example, it is added to genmaicha to form what is called matcha-iri genmaicha (literally, roasted brown rice and green tea with added matcha).

This is yet another powerful benefit of green tea. Astringent substances trigger contractions in muscles and tissues while toning up muscles and skin. Even if you do not wish to drink green tea, a simple, daily mouthwash with it can cause sufficient contraction in your gums to keep them firm and tight on the teeth, thus preventing loosening and loss of teeth. You can also wash your hair with green tea and feel it grow stronger and healthier every day.
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Matcha leaves are grown on green tea bushes kept under shade. The shade increases the amount of chlorophyll content in the leaves, which is what makes them bright green and full of nutrients. The leaves are picked by hand and the stems and veins are removed. According to Cheadle, the leaves are traditionally ground by granite stones into a super fine powder. “It takes an hour to grind the leaves, and it’s done in the dark to protect the nutrients,” she says.

The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that Matcha is one of the more expensive teas on the market.
Japanese researchers published a study on green tea and its effect on the beta-amyloid protein plaques found in Alzheimer’s disease in the April 2008 issue of the Journal of Nutritional Biochemistry. The protein plaques associated with Alzheimer’s disease increase brain cell damage and death due to oxidative stress. The researchers found that green tea catechins reduced the level of damaging free radicals in the brains of rats. The green tea rodents showed much less plaque-induced deficits in memory compared to rodents that didn’t receive green tea and those that were infused with beta-amyloid proteins. (8)
Even with negligible evidence that matcha can boost a weight-loss regimen, the substance remains heavily endorsed. Philadelphia-based nutritionist Marjorie Cohn regularly enjoys matcha, adding it to her smoothies and chia seed pudding — even mixing it into her recipe for organic vanilla ice cream. She often recommends it to clients looking to cut out coffee, or to “hard core caffeine addicts” prone to reaching for a second or third cup of coffee.
One-1/2 teaspoon serving of matcha, no more than once daily, is certainly a valuable addition to any diet, says Zeitlin. Like with another substance currently having a moment, turmeric, you can get your dose by eating or drinking it, though Zeitlin says drinking it as a tea, how it was initially intended, provides all the benefits without the added calories.
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The next morning, I had a bagel and one daily tea, as instructed. I felt my stomach become uneasy as most stomachs do when they’re working their “digestive magic.” Suddenly, the worst cramp of my life hit me out of nowhere. It was the sharpest PANG I’ve ever felt as it made its way from my stomach to my chest. As a reflex, I jumped up. That’s when I felt another wave of pain and swiftly made my way to the restroom.
Zen Buddhism and the Chinese methods of preparing powdered tea were brought to Japan in 1191 by the monk Eisai. In Japan it became an important item at Zen monasteries and from the fourteenth through to the sixteenth centuries was highly appreciated by members of the upper echelons of society. Although powdered tea has not been popular in China for some time, there is now a global resurgence in the consumption of Matcha tea, including in China.

Matcha comes in several grades that aren’t officially regulated, but the most important distinction is between ceremonial and culinary grade matcha. Ceremonial grade is made from the youngest, most tender tea leaves and is smooth and fine in texture. Use it when you’re planning to drink pure, unadulterated matcha or a top-notch latte. Culinary matcha is a less expensive and made from comparatively older leaves. It is best for baking, cooking, or making blended drinks where the matcha flavor is not imperative. (“Premium” or “select” matcha is somewhere in between the two major grades, and you can find organic versions of matcha in each category.)
It also appears to contain more EGCG. ConsumerLab.com, an independent testing group, tested matcha products in 2015 and found that matcha provided 17 mg to 109 mg of EGCG per serving. By comparison, the average brewed green tea provides 25 to 86 mg per serving. While matcha powders contained more catechins per gram than brewed green tea, it was substantially more expensive: The lowest cost matcha powder was available at the time for $2.31 for 200mg of EGCG, compared to 27 cents for the same amount from brewed green tea. Compared to the powders, matcha in tea bags provides significantly less EGCG.
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The first early harvest of tea, plucked before the first flush, is called shincha. Shincha is made from the youngest new growth leaves, and is plucked from early April to early May. Shincha typically refers to the early harvest of sencha, but can refer to any type of tea plucked early in the season, before the main harvest. Because of the limited quantities in which it is produced, shincha is highly prized and expensive to obtain.[66]
Grown under shade for three weeks prior to plucking, gyokuro is one of the most exclusive varieties of tea produced in Japan.[60] The shading technique imparts a sweeter flavor, and produces a particularly rich color thanks to the higher amounts of chlorophyll in the shaded leaf. Gyokuro tea is associated with the Uji region, the first tea-growing region in Japan. It is often made using smaller-leaf cultivars of the tea plant.[61] 
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