Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture, which are hand selected, steamed briefly to stop fermentation, then dried and aged in cold storage, which deepens the flavor. The dried leaves are then stone-ground into a fine powder.

That being said, this is not some magical product. It doesn't dissolve any different than other premium matcha, it doesn't have a considerably higher level of antioxidants or the like and challenge any product that claims so to put their claims to the test via hard data. What you get here is clean tasting, extremely flexible, and organic matcha. The size of the bag is perfect.

Beautiful Fall day here in Dallas 😎Getting ready for a walk with the Ellie Girl and my @teamiblends of course. Love taking my tumbler on-the-go. My Alive tea keeps me energized (so I exercise instead of nap! 😉) This is actually Sean’s tumbler but the black is so sleek I stole it for the day… Use my code CGFREE to get a free black tumbler with your purchase of $49.99 when you order #iloveteami #thankyouteami
The South African Department of Trade and Industry issued final rules on 6 September 2013 that protects and restricts the use of the names "rooibos", "red bush", "rooibostee", "rooibos tea", "rooitee" and "rooibosch" in that country, so that the name cannot be used for things not derived from the Aspalathus linearis plant. It also provides guidance and restrictions for how products which include Rooibos, and in what measures, should use the name "rooibos" in their branding.[14]
On 17 June 2011, at Charles de Gaulle airport in Paris, France, radioactive cesium of 1,038 becquerels per kilogram was measured in tea leaves imported from Shizuoka Prefecture, Japan as a result of the Fukushima Daiichi nuclear disaster on 11 March, which was more than twice the restricted amount in the European Union of 500 becquerels per kilogram. The government of France announced that they rejected the leaves, which totaled 162 kilograms (357 lb).[34]
Ceremonial grade: This is the highest quality used mainly in tea ceremonies and Buddhist temples. This is stone-ground into a powder by granite stone mills. It is high-quality and expensive (~$100–140 for 100g). The unschooled drinker is unlikely to notice a large difference between Ceremonial and Premium grade. Ceremonial is characterized by subtle tones of "umami".
I'll be the first to admit I am NO matcha tea expert. However, I do enjoy this tea a lot. It has a very green, planty taste kind of. It is a lot stronger than something like generic green tea bags from different brands I have tried. I use a tiny whisk to stir it up in hot water and drink. There are some grains at the bottom of the cup that I drink, but it isn't as crazy as greek coffee or anything like that with a thick sludge at the bottom. I like that this gives me the benefits of green tea without having to down as many cups of it, because the matcha is much more potent.

I was recently diagnosed with cancer and the type I have affects my hormones and caused my weight to actually increase. My mother told me about a report she read on dandelion root tea and it's healing effects for cancer patients so I picked up a box of this at the grocery store. I've been drinking it for about a month now, 2 to 5 cups a day (no sugar) and I can see my symptoms improving. It also helped with the weight issue. I've dropped 16 pounds since I started drinking it. Getting the product from subscribe and save costs me about half of what the grocery store charges. I plan on drinking this very tea for the rest of my life. Definitely helps your body.
Matcha, the focal point of the Japanese Tea Ceremony, is a fine powder made by grinding green tea leaves. Only the finest, young, shade-grown gyokuro tea leaves are used to create matcha. The leaves are plucked and laid out flat to dry. Veins are removed and the leaves, now called tencha, are carefully ground in granite mills until they become the precious powder. Easy preparation is achieved by placing 1 teaspoon of matcha per cup (or to taste) in a cup, adding a few drops of hot water (160-180F) and stirring with a spoon until a paste forms. Add the rest of the water and stir.
2. Enables digestion: Red tea is caffeine-free and also free of tannins. This element is present in other teas and is known to cause digestive issues among many people. Red tea is a storehouse of antispasmodic elements, preventing diarrhea and gastric issues. It has no oxalic acid, this makes it suitable for those who are prone to developing kidney stones.
Cardiovascular diseases, which lump heart disease, stroke, and other diseases of the heart and blood vessels caused by atherosclerosis and hypertension (high blood pressure) into one category, are the most prevalent causes of death in the world. Studies show that green tea can improve some of the main risk factors for these diseases, which includes helping regulate total cholesterol, LDL cholesterol, and triglycerides. One method by which green tea might help: it significantly increases the antioxidant levels of your blood, protecting LDL cholesterol particles from oxidation—one of the causes of heart disease.
Matcha is green tea that has been specially grown and processed. Twenty days before harvest, the leaves are shaded from direct sunlight, which amps up the chlorophyll levels (and accounts for that Kermit green color) and increases the production of the amino acid L-Theanine, which is thought to promote relaxation even as the tea gives you a caffeine jolt. The leaves are hand-picked and laid out to dry. Once they are rid of their veins and stems, they’re stone-ground into what is finally matcha.
Matcha literally means "powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you’re drinking the actual leaves, which have been finely powdered and made into a solution, traditionally by mixing about a teaspoon of matcha powder with a third cup of hot water (heated to less than a boil), which is then whisked with a bamboo brush until it froths. 

Green tea has slightly more antioxidants compared to black tea, although both are still great sources. The ORAC value (antioxidant content) of brewed black tea is 1,128 while green tea is slightly higher at 1,253. Black tea and green tea both contain antioxidants, including polyphenols. Some research shows that green tea contains more than four times the catechins that black tea does. Both types can contribute antioxidants to your diet and have been shown to have antiviral, anti-inflammatory, detoxifying and immune-stimulating effects.
• One Chinese study found that men who drank more than three cups of tea a day reduced their risk of prostate cancer by 70 percent. In another study funded by the National Institute of Health, 79 men with prostate cancer were told to either drink 6 cups of green tea a day or 6 cups of water. After 3 to 8 weeks, the levels of prostate-specific antigen, a protein that may indicate cancer, were lower in the men who drank green tea than those who drank water. An indicator of inflammation, nuclear factor-kappaB, linked to cancer growth, was also lower in the men who drank the green tea.