Already nearly calorie free, matcha is a great addition to a weight loss program by tackling the problem from both sides. It boosts metabolism and burns fat. One recent study even suggested that matcha may help burn calories by four times. At the same time, matcha does not put any stress on the body. It doesn’t raise blood pressure or heart rate, making it a safe alternative to questionable quick fixes or pharmaceuticals ridden with side effects.
Aiya is the pioneer in producing Matcha that is both safe and versatile for all types of food and beverage applications. It is Aiya’s specialty to supply bulk Matcha to major food/beverage manufacturers as both exotic and functional ingredients. To meet the demands for large volumes from food/beverage manufacturers with a reasonable lead time, Aiya provides Matcha in large bulk sized packaging.

Research shows that people who regularly drink green tea do not fall victim to common bacterial and viral infections as easily as those who do not add it to their diet. It boosts the immune system. The catechins, present in green tea, prevent bacteria and viruses from attaching themselves to cell walls in order to infect them. These catechins also counter the toxins released by microbes. This antimicrobial property also protects you from bad breath, dysentery, diarrhea, tooth decay, indigestion, flu, cough and cold, and colitis, all of which are caused by the microbial and fungal action.
Rooibos or 'red bush' from South Africa is found to be a very potent variety of red tea prepared from the leaves of the herb Aspalathus linearis. Indigenous to the Cape of Good Hope region of South Africa, Rooibos is the only red tea that undergoes a fermentation process similar to black tea. Fermentation turns the green leaves into a garnet colour and lends a very sweet flavor. Rooibos endowed with a very high magnesium ('Nature's tranquilizer') component, acts as a natural adaptogen i.e., that which helps the body adapt to stress.
It is used in castella, manjū, and monaka; as a topping for shaved ice (kakigōri); mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as matcha-jio. It is also used as flavouring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. Matcha frozen yogurt is sold in shops and can be made at home using Greek yogurt. The Japanese snack Pocky has a matcha-flavoured version. Matcha may also be mixed into other forms of tea. For example, it is added to genmaicha to form what is called matcha-iri genmaicha (literally, roasted brown rice and green tea with added matcha).
Matcha is best enjoyed as soon as possible after its production. Since matcha is a ground tea, any exposure to oxygen will immediately start to degrade the color and flavor of tea. If stored sealed in a cool, dark place it can stay fresh for several weeks and up to a few months (unlike dried tea leaves which can last for up to a year or two). To ensure you’re getting a fresh matcha worth sipping, buy it from a reputable company that can tell you when and how the tea was processed and packaged. Ask your tea purveyor for directions on how to brew the best cup of that particular variety of matcha.
We believe that if you’re going to do something, you should do it right. That mentality took us around the world in search of the best Matcha. We eventually landed in Japan, where we found some of the brightest green powder we had ever seen. Japan has warm weather, and receives plenty of sunlight and rain — all of which make it an ideal climate in which to grow leaves.
Most Japanese teas are blended from leaves grown in different regions, with less emphasis on terroir than in the Chinese market. Because of the limited quantity of tea that can be produced in Japan, the majority of production is dedicated to the premium tea market. Bottled tea and tea-flavored food products usually use lower-grade Japanese-style tea produced in China.[57]
Sencha: Sencha comes from the same plant, but in this green tea variation, the leaves are from the middle of the branch and are bigger, older, and less tender than Gyokurocha. This variety gives a clear, light green tea when brewed as well. Naturally, it is more bitter and stronger than the former variety. Being of less noble origin (middle of the branch) and having more caffeine and tannin, it is cheaper and more popular than Gyokurocha. 

One of the most unexpected health benefits of matcha tea, is that drinkers experience a boost of energy throughout the day. In one study, researchers had thought that this was from the caffeine in matcha, but they found that it was actually the combination of matcha’s natural properties. Another recent study found that matcha even improved physical endurance by 24%.
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